674. Break the Tradition
In fact, no promotion can be achieved overnight.
The promotion of "Old Boy"'s micro-film is just one of the means, but it seems that the effect is still very good at the moment.
The micro-film of "Old Boy" also gained great traffic and popularity after it was launched for free on video websites such as Penguin Video.
However, the promotion of the micro-film of "Old Boy" can only be said to be part of the promotional preheat of "The Voice of China".
In fact, it does not have such an exaggerated effect. This part is more aimed at those who are interested in singing and becoming singers.
Of course, the Voice of China will definitely bring some attention to the people.
For example, several other satellite TV stations are naturally always paying attention to each other's actions, such as the actions on Blue Sky TV and the promotional video of the micro-film "Old Boy".
Even they were indeed a little surprised, but that was all.
In fact, in their eyes, talent shows have long passed the era of creativity. Now, what are you fighting for?
It's a resource!
Perhaps many people will pay attention to a talent show like "The Voice of China" because of "Old Boy".
But can it be compared with the publicity brought by their national auditions, online and offline, including hundreds of cities?
Obviously it is impossible.
Moreover, "The Voice of China" gave some reassurance to several other companies through the promotional video of "Old Boy".
Because, "The Voice of China" seems to only listen to the voice but not the people, but in fact, what is promoted is more about, without restricting age, which is quite equivalent to, preferring older contestants.
Yes, it is actually true to be like this to some extent.
In this way, it is somewhat different from the goals of several other talent shows.
In fact, the same is true for the previous life's "The Voice of China" to a certain extent. Most of the contestants participated in the contest are indeed older.
After all, to put it bluntly, although young players are indeed more creative and have greater potential.
But simply speaking of combat power, older players are naturally more distinctive than many younger players.
Because experience itself is also a kind of strength, and experience depends on time to accumulate.
In this way, although older players are more distinctive and more curious at present, their age is destined to be, and it is difficult for them to go far in the entertainment industry.
Have you ever seen young people in their teens and twenties debut, but have you seen elderly people in their thirties and forties, or even forties and fifties debut as newcomers?
The late success of your career does not mean that you really wait until you are old before you start your debut, but that they have been lingering in this circle when they were young, but that they succeeded relatively late!
The news received by Blue Sky TV and the "Voice of China" program team is extremely gratifying.
In fact, the cost of doing talent shows is one aspect and one aspect, especially at this time, several other companies are doing talent shows.
As mentioned in the previous article, in fact, high-quality contestants are also the most critical resource for the show.
For this reason, it is common for everyone to grab players or something.
Therefore, although the Voice of China was an invitation system from the beginning, the program team sent people to find students directly.
However, this method is difficult to take into account completely, so it is definitely very important to actively register this channel.
However, before, several satellite TV stations have taken the lead and can be said to have taken the lead. Moreover, they are directly conducting auditions across the country, which is obviously more attractive than the selection method like "The Voice of China".
In fact, there are indeed some independent registrations for "The Voice of China", but to be honest, the quality is uneven.
It can even be said that they are relatively poor, why is this happening?
On the one hand, if they were really strong, they would have participated in the talent show on several other satellite TV stations long ago. In comparison, the talent show they were doing is an orthodox talent show.
On the other hand, because the initial publicity was not so good, many people who are older or who are not confident will not take the initiative to sign up.
However, "The Voice of China" also has more advantages than traditional talent shows on several other satellite TV stations.
As we all know, traditional talent shows have to go through long auditions before they officially enter the knockout stage.
And only when it comes to the knockout stage will it really start to broadcast on TV.
But "The Voice of China" does not need it.
Because, to a certain extent, the audition step is not without, but it is more targeted and does not cast a wide net and catch more fish like traditional talent shows.
In fact, they are not really trying to cast a wide net and catch more fish. Their purpose is never to find more potential singers.
Instead, the auditions themselves can bring a lot of attention to the program, because most auditions are held offline and can attract a large number of viewers offline.
These audiences will become loyal audiences of this talent show when the knockout round officially begins.
"The Voice of China" did not have this step, because the competition system of "The Voice of China" decided that this program was directly invited from the beginning.
The students must have a special session in some aspects, otherwise the offline selection team will not be able to pass that level.
In addition, because "The Voice of China" can be said to have a wider range of people selected.
Generally, there are restrictions during auditions for talent shows. For example, you are a person in your thirties or forties and cannot even pass the audition.
But "The Voice of China" is different. It can be said that this show breaks this unspoken rule.
In this way, the range of students, at least the age range, has been greatly expanded.
And these people are already more prominent in some aspects, otherwise they would not have been recommended.
So, in the end, "The Voice of China" came up and was more focused.
In talent shows, even if the top 100 advances to the top 50, in fact, they will probably only give more pictures to those contestants who perform more conspicuously.
But "The Voice of China" is different. One singer at a time, one song at a time, and after singing the song, you will know whether to stay or leave!
It can be said that elimination is also direct elimination on site.
Promotion is also a direct promotion on the spot, and there is no so-called decision!
There are really not many older music lovers or singers like Chen Feng.
At least, like the talent show on several other satellite TV stations, Chen Feng probably wouldn't even think about it, because, just like the first talent show they participated in in "Old Boy".
People have said that you are too old, how can you compete with young people?
Chapter completed!