Zhong Xiaoming is a senior talent show producer.

It can be said to be a famous name in the industry.

The earliest Mango TV series "Super XX" talent show was created by Zhong Xiaoming. At its peak, it even dared to compete with CCTV.

But unfortunately, today is different from the past.

Talent shows have become popular, and other satellite TV stations have made efforts. With the same model and their respective investments of a lot of resources, the talent shows can now be said to have reached the point where they are not broken or established.

Tomato TV, Beijing TV and other satellite TV stations have been constantly taking advantage of their own advantages to launch many talent shows. Although they are still unable to compare with the former "Super Singing" series, they are basically almost the same!

This time, several major satellite TV stations simultaneously launched talent shows tacitly, which is actually showing off their muscles.

Zhong Xiaoming is not a person who sits on the credit book without seeking motivation.

But this time, it's too critical.

Mango TV’s new talent show is said to be brand new, but in fact, it does not have much innovation.

There is no way, this time Mango TV wants to tell everyone that your uncle is still your uncle.

Innovation means taking risks. Even if Zhong Xiaoming has many ideas, he doesn’t dare to use them at this time.

I simply used the ideas of several other satellite TV stations, which were probably similar to those of Mango TV, and they did not take risks and innovate.

Blue Sky TV, as a rising star, did not attract Zhong Xiaoming's attention at the beginning.

To be honest, Zhong Xiaoming is not worried that the influence of other TV show talent shows can surpass Mango TV.

After all, your uncle is still your uncle. Mango TV’s efforts and the accumulated influence over the years cannot be subverted overnight.

Therefore, even if the same program is broadcast on Mango TV, there will be certain bonuses in terms of viewership and influence.

But this time Zhong Xiaoming's face became a little serious.

Especially when listening to the song "Old Boy" coming from my ears, Zhong Xiaoming didn't care much about it.

A song doesn’t represent anything, but what really makes him care about is the real new talent show "The Voice of China" revealed in the micro-film "Old Boy" about the joint creation of Blue Sky TV and Minghu Film and Television!

There are some innovative talent shows, which are the earlier Beijing TV's "National Competition Show" and Tomato TV's "Best Singer and Writer" and so on.

But what is the result?

Although the ratings seem to be pretty good, it turns out that such innovation is difficult to truly become a phenomenal program.

Because, whether it is "National Competition Show" or "Best Singer and Writer", there is one biggest flaw.

That's, the contestant!

Yes, the surprise victory of "National Competition Show" led to the fact that this program can only select special singers, but not popularize them. In other words, the audience and contestants of this program are relatively niche.

Then there is "Best Singer and Writer". This program has great potential, but the same sentence is still a bit niche, or it is too professional.

After all, in the Chinese music scene, how many real singers are there in the Chinese music scene?

And the final result proves that such talent shows are just flash in the pan.

But this time, the "The Voice of China" jointly created by Minghu Film and Television and Blue Sky TV made Zhong Xiaoming feel threatened.

From the perspective of a variety show producer, Zhong Xiaoming intuition told him that this show is very unusual.

As the saying goes, know yourself and your enemy, you will win every battle!

Zhong Xiaoming started paying attention to the program "The Voice of China" very early.

At first, I heard that "The Voice of China" did not hold national auditions like other talent shows. Zhong Xiaoming thought that this program, like the previous "Best Singer and Writer" or "National Competition Show", was a niche route!

But when the two theme songs of "Old Boy" and "My Future Is Not a Dream" and the promotional trailer were released, he knew that this program, Minghu Film and Television and Blue Sky TV have great ambitions!

In the promotional trailer for "Old Boy", Zhong Xiaoming was shocked for the first time.

Blind selection!

For this reason, he also specifically asked people around him, colleagues, family, old classmates, etc.

As a result, they all showed that they were all very curious about the way of blindly selecting singers.

What shocked Zhong Xiaoming even more was that "The Voice of China" actually directly made the judges become celebrity mentors, and made celebrity singers directly linked to the grades of the students under their name.

This is definitely a big innovation. Even compared to blind selection, in Zhong Xiaoming's view, this is a real huge innovation!

Blind selection may attract audiences at the beginning, but the creativity of the celebrity mentor will be the biggest highlight of this show!

The key is that this show is not niche at all!

And Zhong Xiaoming also discovered something. "The Voice of China" seems to have been mentioning one thing, that is, if you have dreams, you are not afraid of being old!

This can be said to be created with the usual talent show. The talent show is the stage for young people, the battlefield for young people, and the place where young people pursue their dreams.

However, "The Voice of China" directly broke the usual perception of everyone.

Zhong Xiaoming knew how powerful it was to do so.

But the ship is difficult to turn around. Now the auditions for Mango TV's "Super New Voice" have been in full swing and are being launched all over the country.

Great momentum!

It will move the whole body with one move. Even Zhong Xiaoming, the chief planner and director, dare not change the rules easily.

Return home with great worries.

As soon as Zhong Xiaoming entered the door, he heard the slogan "The Voice of China" sounding on the TV in the living room.

"If you have dreams, you are not afraid of being old. If you make the purest music program, the only criterion for "The Voice of China" is: Voice of China!"

Zhong Xiaoming sat next to his daughter Zhong Xiaoling and also watched.

"Dad, I feel that your Mango TV's "Super New Song" is about to hang out!" Zhong Xiaoling said to her dad with a smile.

"Oh? Tell me, why is our "Super New Song" about to hang?" Zhong Xiaoming asked curiously.

"Here, I think this "The Voice of China" is much more interesting than your "Super New Voice"!" Zhong Xiaoling said in a whisper to the TV.

"Oh, then tell me, why is this show more interesting than our show?" Zhong Xiaoming asked involuntarily.

"First of all, the blind selection method of this program is so interesting, and it's more fair. Unlike your talent shows, it always makes people complain about the shady scenes. By the way, Dad, to be honest, are there any shady scenes in your program?" Zhong Xiaoling said with a giggle.

Zhong Xiaoming clicked his daughter in anger and asked, "What else?"

"You're so stingy. If you don't say it, don't say it. Humph, if you don't say it, I won't say it!" Zhong Xiaoling said coquettishly.

Zhong Xiaoming had no choice but to his daughter.

I could only shake my head helplessly.
Chapter completed!