All the Canton Fair come from foreign businessmen.

Due to the lack of information circulation, foreign investors do not know much about domestic companies. They only began to understand the participating companies and products after they came to the Canton Fair.

This is also the reason why it is difficult for new exhibitors to issue orders. Foreign investors must have an understanding and trial process. Foreign investors are attracted by a company's products, but they dare not buy them rashly. They look at them for one year, wait and see them for two years, and after three years of dealings, they almost become familiar customers in four or five years.

my country has a vast territory. Even in the same industry, each province, city and region has its own factory and enterprises, and there are actually very few enterprises that can do business across the country.

As big as Aixu Group, it is more famous in the south, and the first to operate and occupy the southern market.

No matter how powerful Anyao Group is, it only sells a lot in the north, and people in the south don’t know much. This company used to do military and state-owned orders, and they didn’t care about advertising it. It was not until recently that it encountered market competition and the orders were greatly reduced, so they thought of doing foreign trade.

Foreign businessmen do not know the strength and scale of Anyao Group, so how dare they place orders casually?

Not to mention two days, whether the Canton Fair can be issued or not depends on how Mo Zifeng and the others do it.

Thinking back to the beginning, Wang Lin racked his brains to open an order, and used all kinds of tricks and tricks.

Wang Lin, accompanied by the Mo brother and sister, came to his exhibition hall.

As soon as he saw their exhibition hall, Wang Lin shook his head: "A company of Anyao Group is as big as that, why do you only have such a small exhibition hall? You sell engineering machinery, why don't you put on a few decent machines?"

Mo Zifeng said: "We were attending the Canton Fair for the first time. We had no experience and didn't know how big the exhibition hall would be suitable. This is the booth assigned to us by the above."

Wang Lin said: "You can buy booths for money, or you can consult with the exhibition group you have covered and divide a few more booths for you."

Mo Keke said: "We brought a lot of mechanical information here, but we didn't bring too many machines."

Wang Lin said: "How can this be done? The foreign businessmen you have to face do not necessarily have time to go to your factory for inspection. How can they believe in your qualifications and strength based on the information you brought and the perfect tongue? Mechanical products are different from ordinary products and require higher qualifications and technology. If you don't show it, foreign businessmen will not place orders."

Mo Zifeng said: "Is there still a chance to change now?"

Wang Lin said: "Your booth is too limited. It's too late to transport the machines here, and there is no venue here. Unless you can convince foreign businessmen to go to your factory for inspection, or you can be unique and emerge as a new force."

Mo Keke said: "Mr. Wang, you are a marketing genius. Your product marketing plan is amazing every time. Can you help us..."

"I can't help!" Before the other party finished speaking, Wang Lin refused directly, "There are like a mountain. I am completely unfamiliar with your products, so I can't formulate a suitable marketing plan. Your company has so many talents, can't we still do a marketing activity?"

Mo Keke's pretty face turned slightly red.

Mo Zifeng was much thicker and was not angry. Instead, he smiled and said, "Mr. Wang, does not your group also have a machinery factory? Why don't you see me bringing machinery to the exhibition?"

Wang Lin said: "After we have invested in Jiangnan Machinery Factory, we are still integrating the company internally, and it is not convenient to participate in the exhibition for the time being. Moreover, we mainly produce some of the machinery and equipment we need. Before there are enough patents, innovations, and technologies, even if we take machines to participate in the exhibition, we will not be recognized by foreign investors. my country's machinery manufacturing is already backward. If we want to get foreign orders, we must make achievements, let them see it, and make them willing to pay for orders."

This is clearly about himself, but in fact it is also about the Mo family.

Mo Zifeng raised his thick eyebrows slightly and nodded slightly: "Mr. Wang, I understand. Thank you for your advice."

Wang Lin waved his hand: "I still have something to do, I'm missing my companion!"

After saying that, he left.

In fact, Wang Lin also cares about the mechanical business, but what he said just now is also from the heart.

Before mature patented technology or unique products, our country's machinery will only encounter cold weather at the Canton Fair.

The development of machinery in our country had a peak in ancient times.

Traditional machinery, our country was once ahead of the world.

From the use of principles such as leverage and sharp splitting to the use of principles such as inertia, friction, elasticity and gravity.

In terms of manufacturing processes, we have experienced a transformation from stone manufacturing processes to copper and other mechanical processes.

This fully shows that during this period, traditional mechanical technology in my country has been formed and developed to a certain extent.

During the Spring and Autumn Period and the Warring States Period, iron tools began to be widely used during this period, which made ancient machinery make major breakthroughs in materials.

In addition, the emergence of steel technology, casting, forging and softening treatment, mechanical thermal processing technologies have developed greatly during this period.

During the Ming and Qing dynasties, mechanical manufacturing with high technical content appeared. For example, the treasure ship Zheng He was riding was the largest ocean-going ship in ancient times. The piston bellows and the bellows were automatically opened and closed by piston pushing and air pressure, becoming an effective blowing equipment for metal casting, as well as the Qianjun anchors and cold-drawn steel wires for needle making, etc.

"The Creation of Things in Heaven" is a witness to mechanical technology at that time, which records a lot of situations related to mechanical manufacturing and product performance.

The development of modern machinery mainly started with the Westernization Movement, and my country began to open machinery manufacturing schools and machinery manufacturing factories.

Modern machinery, after the founding of the People's Republic of China, especially after the reform and opening up, the development of mechanical science and technology in my country was very fast.

When Wang Lin was reborn, after more than 30 years of unremitting efforts in reform and opening up, my country's machinery industry has gradually developed into a manufacturing industry with certain comprehensive strength, and has initially established its pillar position in the national economy. The development towards the trend of large-scale, precision, automation and complete set of mechanical products has reached or exceeded the world's advanced level in some aspects.

Wang Lin roughly knows the direction of my country's mechanical development.

In later generations, with the development of mechatronic integration and the development of mechatronic integration, the machinery industry has long been transformed, so people are more willing to use "manufacturing" to replace the "mechanical industry". However, as the most important development foundation of industry, the machinery industry is still the leading actress in the manufacturing industry.

Speaking of my country's mechanical development, we can also express it in a single chapter.

Just around 1992, my country's mechanical development encountered unprecedented bottlenecks and challenges.

Robots should all know one word: "One Machinery Department".

The First Machinery Department is the abbreviation of "my country's First Machinery Industry Ministry", or "One Machinery Department", which began in 1952. As for the management agencies of the large machinery industry, there were eight departments called the "Ministry of Machinery Industry" involved. After the prosperous period, it also went through the process of breaking and breaking up.

Around 1992, the Political Department implemented the third institutional reform, and the Ministry of Machinery and Electronics was demolished into the Ministry of Machinery Industry and the Ministry of Electronics Industry. In the same year, the Ministry of Machinery established the my country Machinery Industry Group Co., Ltd. This huge asset will once again depart from the traditional machinery industry system in ten years.

Split is a bad sign for the Ministry of Machinery. In fact, the country's strategy for the machinery industry has been further reduced to the "sunset industry" from the "Sixth Five-Year Plan" to the "Sunset Industry" in 1985. In the 85th Five-Year Plan that began in 1990, my country's investment in it only accounts for 0.65% of the total fixed asset investment in the country.

Under this big mirror, Anyao Group's performance has declined sharply, which has become the mark of the times.

The restructuring of Jiangnan Machinery Factory was also carried out under this general environment.

Otherwise, Wang Lin would not have the opportunity to invest in such a large enterprise?

These years are the lowest period of my country's machinery industry.

If you want to get out of this trough, you can only rely on the joint efforts of all robots, and you must also wait for the attention of the above policies.

For Wang Lin, isn’t this an opportunity?

The entire industry is in a trough period, and it is the best time for an expansion acquisition!

So Wang Lin chose to enter the machinery industry at this time.

In 1980's "The Third Wave", Toffler said that industrial civilization is like the setting sun. In his vision of high-tech industries, he regards a series of traditional industries such as machinery, automobiles, and steel as "sunset industries".

Since the 1980s, the emerging industrial sector in the United States with high technology as its core has shown a vigorous development trend, while traditional industries are facing fierce competition from emerging industrial countries and are in a state of decline.

Various current situations have made Toffler's theory of sunset industry big.

This tone full of sunset theory and the idea of ​​my country's withdrawal from competitive industries also influenced my country's strategic judgment on the future of the machinery industry at that time.

However, Wang Lin clearly understood that when Toffler praised high-tech industries more and more, he ignored that traditional industries could be upgraded to high-tech industries with the help of computers, semiconductors, software and other means.

In the next few years, the machinery industry will usher in a huge cold wave. The entire machinery industry will suffer losses in the entire industry, with the losses in the entire industry reaching more than 40%. The engineering machinery industry reaches 50%, and the machine tool industry ranks second to 48.8%. Among the 19 companies with losses exceeding 50 million, the automobile industry accounts for 10, including three joint ventures: Huacheng Peugeot, Jinkou Toyota Engine and Zhengcheng Nissan.

Wang Lin is now starting to deploy in the machinery industry, which is just right.

Enter at the lowest point of an industry, and then acquire high-quality companies on a large scale, acquire companies with leading technology, and wait for the industry to revive, Wang Lin can soar into the sky!

Only Wang Lin can have such a long-term vision.

Even if he says it now, no one will believe it.

People in the world are criticizing the machinery industry, saying that it is a sunset industry, and no one will believe Wang Lin's argument.

Wang Lin never thought about who to convince.

He invests if he wants to!

Everyone in the world is drunk and I am awake alone. This is the key to Wang Lin’s success in the future.

He has no obligation to wake up others, he just wants to make a fortune in silence.

Wang Lin had already had a full plan in his heart, but he had never mentioned it to anyone.

Fortunately, everyone around him had long regarded him as God.

As long as the investment he determines and as long as it is a project he likes, no one will object.

When Wang Lin acquired Jiangnan Machinery Factory, everyone thought that he was really just to produce machinery for his group, but he didn't know that this was the most important move in Wang Lin's business territory.

The Mo Zifeng brothers and sisters watched Wang Lin leave, and they looked at each other.

"Brother, Wang Lin still has a big prejudice against us."

"Aren't you just making trouble? When you first met Wang Lin, you were as arrogant as a little princess! It's already good that people can treat us like this now."

"Oh!" Mo Keke frowned slightly, "Brother, how should we start our business? If we can't get foreign orders, we will have no profit in the next half year."

Mo Zifeng pondered and said nothing.

Mo Keke said: "Does our industry really have a dead end? Now many people are saying that the machinery industry is no longer good, it is a sunset industry. It seems that this is true!"

Mo Zifeng Bei put his hands on his back, lowered his head, and sighed: "Maybe it's true! Nowadays, there are many Internet and high-tech industries like computers that are popular abroad. Last time I went to the United States, no matter who I met, I was almost talking about personal computers. Companies such as Microsoft, Apple, ibm, hp, and Toshiba are all engaged in the personal computer industry."

Mo Keke said: "Brother, why don't we change careers? We'll do it too for the personal computer industry."

Mo Zifeng said: "What should I do with the existing industry?"

Mo Keke said: "Sell it! While there is no loss yet, someone will definitely be willing to take over."

Mo Zifeng pondered: "Who has such great ability to acquire our company?"

Mo Keke said: "One person can't eat it, we can split it and sell it."

Mo Zifeng said: "In this case, is it possible for Wang Lin to acquire some of our businesses? He is a rich man, why don't we talk to him? But are you willing to sell the company?"
To be continued...