Wang Lin's words were loud and sounded like a bell.

All the participants had a solemn expression.

What Wang Lin is discussing with you today is the group’s internal secrets, and the highest secret!

What kind of products the company produces to fight against foreign brands is related to the company's strategic decisions for a period of time and also to the product sales. If the company's decisions are leaked in advance, it is equivalent to handing the knife to the enemy!

Wang Lin said it very seriously, for the sake of safety.

The company has long established a legal department, and now it has an audit department, but there is no separate confidentiality department.

Many large enterprises will set up separate confidentiality departments, and Wang Lin wants to set up this department after moving into the new building.

After Wang Lin finished the meeting, he called Bao Laishun and Jiang Yao into the office alone.

Bao Laishun is the director of the sanitary napkin factory, and Jiang Yao is the vice president of the R&D department.

They followed Wang Lin and walked into the door step by step.

"Two guys, sit down." Wang Lin sat down on the reception sofa and said, "I didn't explain it very carefully at the meeting just now. The new product we are going to develop is currently not available on the market. We will use mesh and add silk to make this sanitary napkin."

"Silk?" Jiang Yao said, "Mr. Wang, is it necessary? That will increase the price."

Wang Lin said: "This product is our high-end product, mainly used to fight against foreign brands."

Jiang Yao said: "Even foreign brands, they don't use silk, right? Sanitary napkins are like diapers, and many of the raw materials are related to paper products. For example, bamboo pulp and wood pulp are all raw materials for papermaking. But silk is used? Is this feasible?"

Wang Lin said: "Which one is noble, paper handkerchief or silk handkerchief?"

Jiang Yao smiled and said, "Of course it's a silk parcel."

Wang Lin said: "Isn't that all? As long as our products contain silk, then our sanitary napkins are silk sanitary napkins! We can use this term in promotions and advertising! Silk sanitary napkins are our first creation, you can register trademarks and apply for patents!"

Jiang Yao said: "Now wing sanitary napkins are considered high-end products. Wouldn't silk sanitary napkins be more noble?"

Wang Lin said: "Yes, what we are trying is a concept, which is to make everyone feel expensive! Consumers' first feeling about silk is expensive, which is good quality! This is the effect we want! Even if it is a little more expensive, there are always people who like to buy expensive."

Bao Laishun smiled and said, "I can understand Mr. Wang's intention in this move. The raw materials used by foreign brands are similar to ours, but their prices are more expensive than our products, but some people still buy their products. We cannot raise the current product price and compete with foreign brands, so we have to launch a brand new product to compete with foreign brands."

Wang Lin nodded slowly: "The factory manager is right. The prices of our existing products are fixed. The prices of foreign brands are definitely more expensive than ours. Many consumers only buy expensive ones, but not the right ones. When they see that the products of foreign brands are sold at a high price, they take it for granted that their goods are better than ours."

Jiang Yao said: "Wang Lin wants to sell this product for a high price? How to price it? Is it more expensive than a foreign brand?"

Wang Lin said: "That's what it means. Our high-end products must be a little more expensive than foreign brands, and we must focus on the characteristics of silk sanitary napkins. You must believe that there are already many rich people in this society who are willing to pay for high-end consumption. Some female consumers also want to buy better products for themselves. Women have menstruation, only a few days a month, how much sanitary napkins can they use? Why not be nice to themselves? It is the greatest enjoyment to use them comfortably."

Jiang Yao said: "It makes sense. Now I buy sanitary napkins, so I only buy good ones. Even straight sanitary napkins are not used to using them."

Wang Lin said: "Our high-end products have led the development trend of the new generation of sanitary napkins, and can bring consumers a clear signal that a truly good product must be made!"

Jiang Yao said: "Okay, this is easy to develop, it means adding a portion of silk to the original material, which is more silky and more comfortable."

Wang Lin said: "Mr. Jiang, you are a woman. What do you care most about when using sanitary napkins?"

Jiang Yao thought for a while and said, "The stickiness of sanitary napkins."

Wang Lin said: "Tell me specifically."

The three people here are all senior executives and deal with sanitary napkins every day. Jiang Yao doesn’t feel embarrassed when she talks about such private issues with them.

"Well, the sanitary napkin cannot be too sticky, nor can it be non-stick. The amount of this glue must be well controlled. If it is too sticky, it will be very uncomfortable to stick to the skin. Using sanitary napkins is the most sensitive thing. If it is stuck to it and cannot be pulled off, it will be really uncomfortable. If it is not sticky at all, the side leakage is also a big problem. So, I care about this very much."

Wang Lin said: "Since you have this experience, it's better. You can focus on solving these problems during the research and development process."

He paused and said, "Every word we talked about is the company's secret. I hope you don't reveal it and keep your mouth shut when you return home. The confidentiality of technology is a war! The opponents will inquire in every way. You must withstand the test and not betray the company just because your opponent gives you benefits!"

Jiang Yao and Bao Laishun both straightened their bodies and expressed their opinions: "Don't worry, Mr. Wang! We will never betray the company."

Wang Lin said: "Very good! Mr. Jiang, I will only give you a week to develop and test new products. These technologies are not difficult to overcome. You must take them day and night!"

"Yes, Mr. Wang." Jiang Yao said, "Silk, mesh, dry and breathable, these characteristics are concentrated on the new products, which can definitely open up the high-end market."

Bao Laishun asked: "Mr. Wang, after the new product is on the market, will the previous products need to be reduced in price?"

Wang Lin said: "No reduction! We will not fight price wars! Our profits are already very meager. If the company does not have profits, it will not last long."

Bao Lai Shun: "But what if foreign brands want to fight a price war?"

Wang Lin smiled and said, "We have products that are more noble than them in the high-end market. Do you think they compare prices with our high-end products? Or with our mid-range products?"

Bao Lai Shun: "This? I don't know either."

Wang Lin said: "If they compare prices with our high-end products, they cannot reduce prices, but should raise prices. Yes? If they compare prices with our mid-range products, it would be even better. I wish them to compare prices, so they can reduce them at will! The same product, the same price, they can sell, and we can sell them. We can make money, but they will lose money!"

Bao Laishun smiled and said, "Mr. Wang, I only now understand the real intention of launching high-end products! This is the real sniper war! It makes him in a dilemma."

Jiang Yao said: "Mr. Wang can raft in the business world and stand at the forefront. It's really amazing."

Wang Lin waved his hand: "Don't praise me, work hard after I go back. I'm waiting to listen to your good news. Factory Director Bao, you must fully cooperate with Mr. Jiang's research and development and testing work. After the samples are released, I will send them to me for inspection as soon as possible."

Jiang and Bao agreed and stood up to say goodbye.

In order to cope with the entry of foreign brands, Wang Lin had already planned everything.

This new product has been brewing in Wang Lin's mind for a long time, but it was not yet proposed until today.

The layout has been decided!

Can you survive this fight in the end?

That's not something that Wang Lin can control.

When it was about to get off work, Zhou Cao walked in.

Zhou Cao is now the head of the company's marketing department.

The marketing organization of an enterprise is generally composed of a marketing department and a sales department.

According to functions, the marketing department is responsible for narrowing the psychological distance between products and consumers, and the sales department is responsible for narrowing the physical distance between products and consumers.

The marketing department is an important part of the marketing organizational structure in an enterprise, usually including the product marketing department, the marketing development department, the marketing publicity department and the sales support department, which plays a huge role in the enterprise.

The product marketing department is responsible for the company's new product development strategy, that is, what valuable new products the company will provide to the market in the next few years. The focus of its work is to discover the source of innovation and complete the definition of new products.

The Market Development Department is responsible for the positioning and marketing strategy of existing products, including product positioning and price strategies, and needs to give clear information to the market. Where is the value of our products compared to competitors? Its previous company is the Product Marketing Department, because a lot of materials and information comes from the Product Marketing Department.

The Market Propaganda Department is responsible for specific activities of new and old products, such as advertising, promotions, activities, product introduction, etc. Its function is to stimulate market demand and communicate effectively with the market. The focus of work is publicity means and methods.

The sales support department provides support to sales channels such as its own sales team, agents, and retailers. It includes product training, competition analysis, sales skills, sales tools, etc.

Wang Lin now proposed to develop new products, so Zhou Zhu naturally had to come over and have some discussion with Wang Lin.

They were even more talking about everything.

Zhou Zhou smiled and said, "I, as the vice president, said I was in the marketing department, but I did not make any achievements. You proposed the new product. I am not qualified."

Wang Lin said: "You can help me realize the strategy I proposed, and this is your value."

Zhou Zhou covered her mouth and smiled, "Well, I know."

The two of them looked affectionately.

After delivery, the porridge appears even more round and smooth.

Her face felt a bit fleshy, a little baby fat, which made her cute. Her hair was shiny, with a ponytail, and her eyes were shining like stars in the sky. Her high nose bridge, a cherry mouth, a slim figure, and a dignified demeanor. She wore a pair of tight jeans and a white T-shirt, which wrapped her delicate and protruding figure in a graceful and colorful way.

Even if it is a lover who has been around for many years, Wang Lin will still be moved when he sees her figure.

Zhou Zhou felt his hot gaze, his body slightly tilted, and he showed even more arrogant and roundness. The waist that was holding it in full swing came back after exercise.

Who knows that she is a woman who has given birth to a child?

Zhou Zhou pursed her lips and rolled her eyes to him: "You are going to drool!"

Wang Lin touched his chin and smiled.

At this time, Guo Lingling knocked on the door and smiled and said, "Mr. Wang, it's time to get off work! Hello, Mr. Zhou."

Wang Lin said: "You guys go first! Mr. Zhou and I have something to talk about."

Guo Lingling took her door and left.

Zhou Chong asked with a sound like a mosquito: "Don't you want to get off work yet?"

Wang Lin looked at her with a smile: "You know what I want to do!"

Zhou Cao covered his mouth and said, "What bad thing do you want to do?"

Wang Lin pointed to the lounge inside: "Good thing!"

Zhou Zhu's breathing suddenly became stimulating.

Zhou Xiaomi is still young, and Zhou Cao is reluctant to send such a young child to the nursery, so he still asks his mother Qian Yuying to help him with him at home.

With Qian Yuying here, Wang Lin and Zhou Zhuo could not meet in the porridge restaurant.

Therefore, Wang Lin's lounge in the company became their secret base, which was much safer than hotels.

As long as the two doors outside are locked, no one can come in.

Zhou Zhou certainly knew what Wang Lin wanted to do and said, "I'm here again? Do you think this place is very good? Be careful that someone else will encounter it."

"What's there? They're all off work."

“There are always people working overtime.”
To be continued...