Zhou Xing smiled and said, "Of course, the main source of viewers of the TV station is housewives, but don't forget that the oldest post-80s generation is 28 years old now, and they will be the main audience of future TV series."

In fact, in the film and television industry, adapting novels into film and television dramas is no longer a new thing. Historical situations such as [Kangxi Dynasty] and [Yongzheng Dynasty] are adapted from Eryuehe’s novels.

Lao Touzi's famous work [Red Sorghum] is also adapted from Mo Yan's novel of the same name.

However, the adaptations of film and television dramas in the past were all serious literature, but most popular ones are relaxed literature and online literature.

Especially since the country issued a 3G license in 2008, the era of mobile Internet is quietly coming, especially in June this year, Apple released the latest generation of iPhone 4. Even Zhou Xing asked someone to buy a few. Compared with the "Gionee" that was endorsed before, iPhone 4 is completely different from the product of the same era.

"Okay, I will let the editorial department pay attention." Gao Qunshu also knew that some things were irreversible, especially when doing film and television dramas, we must keep pace with the times. Although many viewers now say that TVB dramas from the 1990s are good, but now they are really filmed according to the set and special effects, and the designated audience will be scolded to death.

In fact, the TV series that the audience can really accept were all filmed in large productions in that era. Some shoddy dramas were also very rubbish, but some viewers generalized themed and took it for granted.

Zhou Xing nodded: "Maybe we can take advantage of this time to buy more copyrights of the novel."

"What do you mean is that the novel adaptation rights may rise as much as the copyright of film and television dramas?" Gao Qunshu's eyes lit up.

"Yes, do you remember the past few years? The copyright of a 40-episode TV series is only 10,000 or 20,000 yuan, but now it costs more than 100,000 yuan at any time, and the ratings are even rising to several million."

How could Gao Qunshu not be clear about what Zhou Xing said? He is a witness to all this. As an investor, he did not want to sell several TV series last year, but the producers were afraid that they would not get the money one step later. When they saw the market this year, they almost regretted it.

In fact, to be honest, the reason why the online broadcasting rights of film and television dramas are becoming more and more valuable is not that the state has become stricter in copyright control, but that it is the commercial behavior adopted by leading video platforms such as Youku, Tudou and LeTV in order to eliminate some competitors.

"And, at the current adaptation price of novels, even if it is thrown into your hands, it doesn't cost much? As long as one or two works can succeed, you will have to make a profit? Isn't it?" Zhou Xing smiled.

"Okay? You paid for this money anyway." Gao Qunshu jokingly said half-jokingly.

The copyright prices of film and television in 10 years are not very high. Many authors and websites are in order to gain fame?                                                                                                                                                                                                                                                

Of course, the behavior of "Zhixing Film and Television" has not caused much storm in the circle, and has even been teased by its peers. After all, film and television companies? They will not buy any copyright at all. If you really think that some plots can be edited into the script, just copy them directly.

Zhou Xing ignored this. When LeTV used pirated video platforms, it bought a large amount of film and television copyrights at a bargain price? At the beginning, other platforms said that LeTV was stupid, but now? LeTV has a large amount of film and television copyrights. It is already the third largest video platform besides Youku and Tudou.

In November [Du Lala's Promotion Record] officially completed post-production, and due to the contract with Magic City Satellite TV, it will be broadcast at the end of the year, and time is already very tight.

Magic City Satellite TV also attaches great importance to this drama? Invite "Zhixing Film and Television" to Magic City for a meeting? Discuss the publicity plan.

Originally, this person should have been to Gao Qunshu? But Zhou Xing "stopped" and asked to go there. Gao Qunshu could only glance at this guy who values ​​sex over friends and had no choice but to agree.

Of course, the crew members also attended the conference together, including directors, producers, and Tong Liya.

As a result, as soon as they arrived at the Magic City Airport, Zhou Xing and Tong Liya were surrounded by reporters.

"May I ask, there are rumors online that you have been dating Miss Tong, is it true?" Of course, the reporter cannot come to report [Du Lala's promotion record].

Zhou Xing said angrily: "You said it was an online rumor. As a journalist, I believe you should have the most basic judgment."

When Tong Liya saw that the reporter's face turned pale due to being criticized, she felt amused.

But she soon couldn't be happy. The reporters had no choice but to deal with Zhou Xing, so they naturally pointed the finger at her. In their opinion, Tong Liya, the little white rabbit, is easier to deal with than Zhou Xing's old fox.

"Miss Tong Liya, how is your personal relationship with Mr. Zhou Xing?"

"The relationship is very good." Tong Liya didn't react and blurted out. Afterwards, she realized something was wrong and quickly made up for it: "Zhou Xing is a very good boss, and I am also very grateful to Zhixing Film and Television for giving me the opportunity to play the leading female role this time."

However, how could the reporter care about the explanation in the second half of her sentence? They have already got what they want. As long as Tong Liya’s first half of the sentence is enough. I have to say that the mainland reporters are not easy to deal with than the previous Xiangjiang paparazzi.

Tong Liya wanted to explain something, but Zhou Xing had already protected her into the business car.

"Oh, my aunt, can you have your brains before you speak?" Wang Li poked Tong Liya angrily.

Everyone in the walk looked at Zhou Xing with an extremely ambiguous look. During the filming stage, Zhou Xing weaved various excuses to visit the set. The crew were not blind, but because of the identity of Zhou Xing's boss, they dared not spread it.

Tong Liya rubbed her forehead and felt very depressed. She didn't know what was wrong with her. Perhaps it was because of Wang Li's persuasion that played a role, or because she often heard some female celebrities in the circle trying to attack Zhou Xing, which made her feel a sense of crisis.

"Sister Yaya, who said he had a fair relationship with my brother before?" Zhou Lan, as Wang Xiao's apprentice, also joined the crew of [Du Lala's Promotion Record]. As a newcomer, he usually starts with life production and gets familiar with Tong Liya over and over again.

Tong Liya didn't know at first that Zhou Lan was actually Zhou Xing's real sister, but she thought that Zhou Lan graduated from a Beijing Film Academy and was about the same age as her, so she was very good at chatting.

Tong Liya's face turned red with shame: "You'll talk nonsense again."

"Ahem." Zhou Xing saw that the two girls were about to make trouble, so he quickly showed the boss's majesty, but obviously, it seemed useless to the two girls, and all he received was a pair of big rolls of eyes.

After the trouble, Tong Liya couldn't help but feel a little worried: "Sister Li, they won't make a big fuss about this, right?"

Wang Li gave her annoyed look: "It's certain to make a big fuss, but don't worry too much. [Du Lala's promotion story] is about to be broadcast, just treat it as a promotion and just clarify it."

Magic City TV.

"I didn't expect Mr. Zhou to come in person. I guess many female colleagues in the office will have to sign autographs under various excuses." The person in charge of receiving Zhou Xing and his group was the producer director of Magic City Satellite TV, who is also a real powerhouse.

Zhou Xing smiled: "Then I have to meet their requirements, after all, we are guests."

Everyone laughed, let alone, there were really many girls along the way who didn't care about their leaders and came to Zhou Xing to sign. It shows his popularity. You should know that Magic City Satellite TV is a first-tier satellite TV station. I have never seen any of the celebrities who work here. Few people can make them so excited.

Tong Liya felt a little sour when she saw this scene.

After coming to the conference room, the two sides exchanged greetings with each other, a producer from Magic City Satellite TV began to introduce the publicity plan they formulated.

Zhou Xing nodded while looking, but he was not optimistic about this plan in his heart. They were all conventional propaganda methods.

Producer Jiang smiled and said, "What do you think Mr. Zhou? If you have any adjustments, let's communicate in advance?"

"The plan is pretty good, but I think it can be more diversified in publicity methods?" Zhou Xing did not deny the plan of Magic City Satellite TV. After all, they are the platform party. You approved their plan at the beginning to be worthless. Wouldn't you slap them in the face?

"Oh?" Producer Jiang looked like he wanted to hear the details.

Zhou Xing looked at Wang Xiao. In fact, before coming, he had an internal meeting to discuss the promotional plan. After all, Wang Xiao is the producer of this film, and he will be the one who connects with the TV station in the future. Naturally, he will be better.

Wang Xiao was not nervous, so he took out his USB drive and inserted it into the computer.

"[Dulala Promotion Record] Compared to ordinary urban idol dramas, the biggest difference is that there are many office cultures and workplace skills in it. Why don't we use this to do some work?"

The producer who previously showed the promotional plan asked: "But... what about workplace culture, how do you do it?"

Wang Xiao was not disturbed by him at all and continued to talk: "So, let's think about it from the perspective of others. If you all here as fresh graduates, what do you want to know the most?"

"How to find a good job?" Producer Jiang's eyes lit up.

Wang Xiao nodded: "Yes, this involves some workplace application skills. Can we find some local workplace white-collar workers in the Magic City to record a short video as a promotional video?"

Before it was over, Wang Xiao continued: "For example, everyone here is a white-collar worker who has worked in the workplace for two or three years and has accumulated a certain amount of work experience. What do you want to know the most?"

"How to appreciate and raise salary?" The producer of Magic City Satellite TV subconsciously raised his hand.

"That's right, let's find some people who work in human resources or middle- and low-level management in some companies to share some workplace skills, or ways to find a job."

Zhou Xing added: "Not only that, we can also cooperate with Weibo and discuss topics. The posters with the most popular posts can set some rewards."

Producer Jiang laughed: "Okay, Mr. Zhou's promotional plan is much better than ours."

"Where is it better to do a two-pronged approach." Zhou Xing also gave the other party enough face.

"How about this, we are responsible for recording videos of various workplace skills. Let's leave the Weibo promotion to Mr. Zhou. You also know that our TV station has not many people who know this." Producer Jiang said.

Zhou Xing nodded: "Producer Jiang is too polite, but this is also good, the division of labor and cooperation is more efficient."

"That would be great, and the cooperation would be pleasant!"

“Happy cooperation.”

After seeing off Zhou Xing and his group, the smile on Production Jiang's face immediately collapsed in the conference room.

"You are so capable. I'll make such a broken thing for me to give you a month's plan? Look at the plans prepared by others, I'll embarrass you!" Producer Jiang was so angry that he cursed.

A group of subordinates secretly complained: Isn’t it always like this when working in a unit like a TV station? You don’t seek merit but never make mistakes. Besides, this plan has been approved by you?

Producer Jiang is actually quite uncomfortable. Magic City Satellite TV is also considered a veteran domestic satellite TV station. However, since the reform of the TV station, Mango TV has soared to the sky. In recent years, Zhejiang Blue Satellite TV has gradually caught up with it. The leader is missing. He is naturally not a good life as a producer director.

The reason why the [Du Lala's Promotion Record] was broadcasted before the New Year was because he received news that Mango TV will have a Qing Palace Time Travel drama [Medal Lock Heart Jade] in January next year.

[Du Lala's promotion record] But the premiere rights he won with huge sums of money, so he naturally didn't want to fight against [Ming Suo Xinyu] head-on. It would be great if he won, but what if he was exposed, how could he feel?

Fortunately, "Zhixing Film and Television" looks quite reliable, and the publicity plan prepared is very distinctive. As long as the plan is implemented according to this plan and the excellent quality of the drama itself, the ratings should still be guaranteed. Of course, it would be better if it could surpass Mango TV in terms of ratings.

"Why are you still standing there? Hurry up and make arrangements. Remember, try to find some well-known companies. This is also an opportunity to increase their brand influence. I don't need to teach you how to talk about this matter, right?" When Producer Jiang thought of Wang Xiao who was talking at the meeting, he looked at the goods under his command, and then he felt so tired.

In the hotel suite, Wang Xiao was discussing the Weibo promotion plan with Zhou Xing. In fact, the previous plan did not have the Weibo item, which was something Zhou Xing suddenly thought of, so there are naturally many details to add.

"Mr. Zhou, if there is no problem, I will follow this plan." Wang Xiao was still very impressed by Zhou Xing's proposal.

Zhou Xing nodded: "You go."

Outside the suite, Zhou Lan and Tong Liya were whispering. Seeing Wang Xiao and Zhou Xing come out together, Zhou Lan also blinked at Tong Liya with a wink.

Tong Liya gave her annoyed look, but she didn't act too shy.

"You, don't, Sister Li is still in my room."
Chapter completed!