Chapter 56 Peat Whiskey(1/2)
Peat whiskey is popular all over the world with the popularity of single malt whiskey.
Before this, only the locals in Irai Island had a special liking for peat.
Peat whiskey is a bit like civet coffee.
Before being sought after by European aristocrats, "Cat Shit Coffee", the fermentation of civets alone was enough to discourage coffee lovers.
In fact, not to mention the "ultra-high-end, super-atmospheric and super-grade" civet coffee, even if you give it a cup of ordinary black coffee to anyone who has never eaten coffee, you will definitely frown slightly because of the bitterness.
There are probably few people who fall in love with espresso without milk or sugar in the first bite of life.
But once I fall in love with it, I feel that the coffee with milk and sugar is so bland and tasteless.
The peat flavor of whiskey, in layman's terms, is the smoky flavor.
The so-called peat whiskey does not directly add peat to the whiskey, but in the process of making wheat, the smoke produced by incineration with peat, to smoke and dry the malt.
The severity of peat smell depends on the time of smoke and the amount of peat used during smoke.
Smoking is a very common food processing technology.
People who have eaten peat whiskey may not be the majority, but people who have eaten smoked salmon and other foods must be quite different.
However, when smoked food, wood is mostly made of fruit wood, while smoked whiskey is made of peat coal.
Wherever whiskey is used, use the peat coal.
The peat in each place is different. Even on Islei Island, the peat used in each winery will have subtle differences.
Even in the same winery, there are no two pieces of exactly the same peat.
A fanatic peat whiskey, usually uses phenol content to measure the smoky level of whiskey.
The heaviest peat whiskey - the Bruledi peat monster - has a phenol content of up to 169ppm. This "feeling of peat directly in your mouth" is definitely not something that ordinary peat whiskey enthusiasts can accept.
This is not even the peat monster that most peat lovers have ever heard of.
The Conpebex peat monster with a phenol content of 30ppm is the more well-known peat monster whiskey.
By looking at the phenol content, you will know that it is more than five times lower than the heaviest peat.
However, it is enough to say that this is still not a peat whiskey that ordinary people can accept.
Those who think that the heavier the peat whiskey, the better, can only be regarded as the "special habit" of a few people.
Just like drinking coffee, you must drink the most bitter thing in the world to understand the "special hobbies" of coffee.
Of course, existence has its rationality, but existence does not mean that most people can accept it.
The highly sought after peat whiskey like Ardmore has a phenol content of only 12ppm.
There are also peat whiskeys like Glenwitt, whose phenol content is directly reduced to below 2ppm.
In the fifth summer, I brought it back to China, and the phenolic content of the whiskey Lou Shang evaluated was similar to that of the Bomo whiskey, between 25 and 30ppm.
This level of smoke is the favorite of Mr. Westwood Brunschweig, the last brewing master of the Brunschweig family.
Brenschweig winery didn't catch up.
The peat whiskey that the Islei people regarded as treasures became popular worldwide after the closure of the Brunschweig Distillery.
Before being sought after by whiskey gourmets all over the world, peat not only covers up everything, but also makes the whiskey taste single, which is an extremely rough texture.
Of course, here is talking about heavy peat whiskey.
Those who are just a little smoked, or like the Knights, mix the moderately smoked malt with malt that is completely unsmoked by peat in a ratio of 1:4, and then start brewing. The final product will definitely make most whiskey lovers feel physically and mentally happy.
Peat whiskey is the most terroir-flavored whiskey.
When people elsewhere can't appreciate peat and single malt, many Irai Islanders no longer drink single malt.
This is why, after malt and peat began to become popular, Ireland felt like a "scotch whisky center".
The most amazing thing is that the terroir of Islei can assimilate everyone who comes to Islei.
Those who have never understood you will naturally begin to understand this flavor as you step on the wild land of Ireland and face the whistling sea breeze.
One place of water and land to nourish the other people, perhaps this is such a magical way.
Lou Shang and Shuai Ge landed on Ireland Island from Port Allen Pier.
This is the port where Lou Shang used to find the warehouse of the old newspaper, and it is also where Port Allen's winery is located.
Porter Allen Winery and Brenschweig Winery were closed at about the same time.
The whiskey distillery on Irai that was closed in the first few years of the 1980s failed to catch up with the good times.
Porter Allen Winery is now affiliated with Diageo, the world's largest wine group, a wine group that once offered an olive branch to Lou Shang, who had just dropped out of school.
Lou Shang was the talent they wanted to recruit five years ago, but at that time, they did not expect that Lou Shang could inherit the mantle of Jiuxiang Shentong.
The people who want to dump the alliance don’t know about Lou Shang coming to Ailai Island.
But it is no secret to the major wineries on Islay Island.
After all, Mr. Fan is not just asking the hotel people to take care of his beloved disciples.
The last batch of whiskeys at Porter Allen Distillery in the 1970s and 1980s was the mysterious formula of the Johnnie Walker Blue brand, the top whiskey under the Diageo Group, and the favorite of the independent bottling master, and has been sought after by more and more people.
Such pursuit made Diageo Group willing to invest 35 million pounds to restart Porter Allen, which had been shut down for decades, and another Brownla winery that was relatively less legendary.
If the brothers Westwood Brunschweig and Yeronimis Brunschweig were still alive, I wonder if they would regret their decision to offend the entire Scotch Whisky Society than sell the distillery.
Time cannot go back or fast forward. People cannot even predict what will happen in the next five minutes, so how can they see what will happen in the next few decades.
After all, it is not common for closed wineries to restart and retain their own brands.
Porter Allen's luck is not only related to the quality of the winery that was once produced, but also to the name of the winery itself.
Port Allen port alen is a place name, port means port, and allen is a transliteration. This is actually the place called Allen Port where Lou Shang and Shuai Ge are now on the ashore.
Port Allen is a relatively prosperous area on Ilay Island. Restarting such a winery named after the port does not have any meaning of family heritage.
The whiskey produced by Brenschweig Distillery in the late 1970s is the most popular now, leading other distillery for decades. This is why Mr. Westwood looked down on the skills of other distillers at the time.
It's the feeling of being tall and poor, and being alone and looking down on the ground.
The Brenschweig family has its own winemaking skills passed down from generation to generation.
The inheritance has been passed down for five hundred years and has never stopped.
The last wine-making master of the Brenschweig family has been trained since his sons were three years old.
He has three sons and two daughters, and is considered the "professional" inheritor of the Brenschweig family.
Westwood never thought of a massacre, while Elonimis insisted on his brother's belief that he would never allow marketing whiskeys and to redeem the family distillery.
No matter how the times change, the Brenschweig family insists on brewing whiskey in the most traditional way.
Manual turning materials, traditional wooden barrel fermentation tanks, and even aged wooden barrels are rolled by hand, and never use any modern tools.
The final result is of course a more tragic death than being acquired.
But this is how people are. They rarely give up all their persistence after they have paid a heavy price for something.
This will make original beliefs and persistence worthless.
After Lou Shang and Shuai Ge arrived at Port Allen Port, they were picked up by people waiting at the dock and entered Port Allen Winery.
As the world's largest wine group, Diageo cannot be like the Brenschweig family, which is a noble attitude that wine is not afraid of deep alleys, and tradition is above everything else.
Taking advantage of the "fate" he recruited when Lou Shang was still silent and had no inherited the mantra of the god-tongued wine country. The marketing manager of the winery hoped that "Brother dumped" could recommend Porter Allen whiskey.
What Wenyi can think of is no reason why the marketing manager of the world's largest wine group still ignores the wave of "magical operations".
Brenschweig whiskey has not yet found the opportunity to re-list, but this must not affect the marketing manager of Diageo Group, which has a keen business sense, and has discovered the business opportunities.
Diageo Group also hopes to implant wines under its own group in the live broadcast room of the dumped brother.
Of course it is the kind of implant that gives money.
Diageo Group's annual advertising budget is astronomical.
Before leaving, Shuai Ge happily accepted the invitation to enter the advertising and negotiated with Diageo Group and selected the location on Islei Island.
Shuai Ge originally planned to come here alone in two days.
But Lou Shang suddenly became obsessed with "work".
If you have nothing to do, you will think randomly, and if you have a random thought, you will be in a state of stubbornness.
He has to keep himself busy.
Shuai Go called the marketing manager when he was in Glasgow. He happened to have arrived at Islei, so he simply advanced the entire trip.
What Lou Shang didn't expect was that not only the people of the Diageo Group were waiting for them at the entrance of Porter Allen's winery, but also the Xueyi brothers and sisters, Lou Xia.
Lou Shang, who originally wanted to take advantage of his work and temporarily forgot his original intention to come to Ilay Island, directly Petrochemical at the entrance of the winery.
He hadn't figured out how to start recognizing Lou Xia.
Lou Shang took pictures of his clothes and confirmed again that he had put away his mother's photo and there was no possibility of falling off at any time.
Then he was completely petrified.
To be continued...