The development of the Huaxia electric vehicle industry is divided into three stages. The first stage was from 1998 to 2003, which achieved production scale. Some of the later leaders of independent brands were founded at that time.

2003 to 2009 was a rapid development, which was the "blow-off" stage. During this period, electric vehicle companies were numerous. Due to the rapid development of the industry, industry insiders also complained that the electric vehicle industry has become a paradise for speculators.

After 2009, the industry ushered in a period of land enclosure. Rising celebrities competed with their predecessors for the market, and the heroes were divided and brand wars, and companies occupying a monopoly gradually emerged.

Liu Meng knew the development of electric vehicles very clearly. Although back in the past, some things may change, the essence of the development of a thing will never change, and the development path of electric vehicles should still be the same.

In addition, the Road Traffic Safety Law, which was just promulgated and implemented in 2004, formally stipulated that electric vehicles are non-motor vehicles, which has injected extremely good news into this emerging industry.

This is why Liu Meng was so confident that he could make a fortune with the help of electric cars, but his ideas were very rich and the reality was very skinny. The three of them went to several major supermarket chains, such as Walmart, Lianhualian, Happy Shopping, RT-Mart, etc., but refused to sign sales agreements.

After all, Kuncheng was a rapidly developing emerging city at this time, and several electric vehicle merchants that had just emerged were paying attention to the market here. There were already several brands of electric vehicles competing on the market.

You said your electric car is good? How do you prove it? The supermarket purchasing department manager said very bluntly. He has never seen your advertisements. Without any exposure, why should customers buy your products?

This is the key to the problem. It is unfounded to say that you can prove that your things are better than other companies. How can customers believe you? It’s not an exam. I’ll give you a certificate that passes, which can prove it!

Besides, electric vehicles themselves are products with very low technical content, and it is hard to say that they can outperform too many performances of similar products.

As I said, many things in this world are easy to do. It depends on whether you have this opportunity, why don’t you let others do it!

Kundi has accelerated production, and only the last 600,000 yuan is left to pay the final payment. At present, there is still 1 million yuan left on Liu Meng.

It was another failed visit. After the three of them returned home, they sat in the living room without saying a word. They began to think of countermeasures. The tentative recruitment plan could only be stopped.

"Do you have any ideas?" Liu Meng asked. He is really not very good at marketing.

"This will definitely not work. Our products are still very good, but there is a lack of publicity. Why don't you try to put on advertisements?" Liu Xiaoyun has been thinking about this question these days.

"Advertising may not be effective, and because there are many merchants in Kuncheng, the advertising fee is very high now. If it is not effective, it will waste not much money." Liu Yong's idea has always been to try his best to be frugal. He also insisted that he would not recruit people first and do many things himself.

"I won't accept gifts this year. I only receive a brain-supplement..." The TV was on, and the three of them didn't have much idea about the content. Liu Meng was also thinking. The advertisements that were circulating around during the Spring Festival still aroused his ideas. Suddenly, a flash of inspiration and he stood up excitedly.

How to forget the marketing strategy of brain-supplement funds!

Without hesitation, Liu Meng immediately went to the room to turn on the computer and check the information about the brain-funding fund.

Liu Yong and Liu Xiaoyun were confused, so Liu Meng quickly walked back, excitedly pointed to the information found on the computer and said, "We just follow the marketing route of brain supplements and make money!"

When the two of them noticed the Crazy Fund, they had already launched advertisements nationwide and became a famous brand nationwide. I really didn't know how Crazy Fund developed, so I started to read it curiously.

In May 1998, when the Cangfu was officially launched, due to lack of funds, the first market for Cangfu was chosen in a small place like Jiangyin City.

The success of the trial sales allowed Boss Shi to see the dawn of hope. However, after the first round of trial sales, Boss Shi was out of ammunition and food, so he had to borrow 500,000 yuan from his friend and then spent 100,000 yuan to advertise in Jiangyin City, which soon had a strong market effect.

The success of the Cangbujin City in Jiangyin City was quickly launched, and the surrounding Xicheng, Sucheng and other markets were soon launched, and then entered the entire Suzhou Province, Jiangdu, Zhejiang Province and other places. Later, the Cangbujin took more than a year to successfully launch the national market, making Cangbujin a strong national brand.

"Our electric bicycles also take the road that surrounds the city from the countryside. They start to spread out in small county towns. The price should be as low as possible. The advertisements are played continuously every day. Anyway, it is cheap. If it is in our hometown of Sishui City, 50,000 yuan, you can spread the entire channel of the streets and alleys."

Liu Meng said it firmly.

"Then which small county we will choose to spread it out first?" Liu Yong asked.

Liu Meng thought about it. At present, Nandu, Sucheng, Xicheng and Changzhoucheng are all economically developed places, and the investment cost is still higher. Suddenly, he went to a strange place and was not familiar with the situation. He said, "No need to choose. Let's kill one and try the fire. The first one will go back to Sishui City. Sishui and Sishui are used to test the waters."

Liu Xiaoyun's face was a little pale. She had just escaped from home and was in love with Liu Yong. How could she go back?

Liu Meng naturally knew what she was thinking, and laughed and said, "Sister Xiaoyun, are you starting to doubt?" As he said that, he secretly glanced at Liu Yong, thinking that these two people didn't know if the raw rice was cooked into fragrant rice, so it was hard to ask directly.

"I originally said I would have to go to school for two weeks. Now the time has not come, so I naturally haven't discovered it yet. I'm afraid I'll find the clue in two weeks." Liu Xiaoyun replied.

Liu Daniu took Liu Xiaoyun to Yang Yufeng's factory on his own initiative that day. After that, Yang Yufeng was arrested and released the next day. Liu Daniu naturally did not dare to tell Liu Qiang about these situations.

"Sister Xiaoyun doesn't have to go back. You mainly do one thing in Kuncheng, recruiting sales and promotion personnel, with a monthly salary of 800-1,000 yuan. At this stage, you can provide food and accommodation, about 8-10 people. You can decide on the specifics and raise them first. At that time, the extravagant stage will require great talents, and it will not be too late to recruit at that time."

Considering that Liu Xiaoyun must not appear in Sishui City, Liu Meng made arrangements for this.

This is the most secure thing. As long as Liu Qiang and Liu Yonggui cannot be sure that Liu Xiaoyun is in Kuncheng and is with Liu Yong, he will not dare to treat the two brothers like him.

After making the plan, the next day, Liu Meng and Liu Yong shot back and returned to Sishui City.

200,000 yuan was left for Liu Xiaoyun to use, and the last final payment is not required to be paid for the time being. Liu Meng's available funds are still 800,000 yuan, which is enough to use.

In the car, Liu Meng smiled and joked, "Brother, I originally thought that a big nephew would pop up tomorrow before the Spring Festival, but now I have brought you back to my hometown. Is there still hope?"

Liu Yong's face turned red, and he didn't understand what Liu Meng meant. He was asking about the current progress of the two. Thinking of yesterday's situation, he blushed and his heartbeat.

The relationship between men and women is the most wonderful. Liu Yong and Liu Xiaoyun have a deep emotional foundation. After years of fermentation and longing after not meeting each other, they are both sulky and slutty. They think more and talk less. This time, they are quite under the pressure of the family. After breaking through the obstacles together, they directly sublimate their emotions.

Only honest people can do the most shocking things, and this is true.

A few days later, it happened naturally and what should have happened.

"Don't be anxious about this matter, don't be anxious. Get a family first, then start a career, and then raise a child." Liu Yong also said a few interesting words.

It was already three o'clock that afternoon when we returned to Sishui City. The two brothers did not go home. After they settled in the county, they began to plan the launch of advertisements in full and rushed directly to Sishui TV.

The first step is to shoot an advertisement! Liu Meng came up with the whole advertisement in the car he came back. He didn't want to be fancy, but just wanted the simplest and easy to understand. He could understand it even if a fool reads it. It is most useful in this backward small county town.

The simple commercial film was actually a mother riding her bicycle hard every day, creaking, and a painful expression appeared on her face. The son watched silently from behind, feeling very distressed and full of tears. When the picture changed, the son bought a motorbike for her mother, and the mother was very relieved and happy to ride it, and she whistled away.

Then the son said a loud slogan: Love your mother, give it to her!

The very inciting advertisements were useless. Liu Meng and the young man filmed by the TV station took a two-hour job. They were broadcasting every day, and they were broadcasting in a rolling manner. In addition to the news broadcast and TV series time, they were all advertisements for Love Mom’s electric cars.

This filming also made Liu Meng feel that he still has the talent to be a director.

In 2004, most towns and places in Sishui City had not yet been connected to cable TV. The advertising effect of Sishui TV station was still very good. In just one day, it had reached the point where the population of Sishui City was 1 million, and everyone knew it.

Mobile advertising vehicles on several major streets of Sishui City were also spread out, with huge advertisements posted.

Two days have passed and it has reached a point that everyone knows, but everyone is confused. Many filial sons do want to buy a "Love Mom Electric Vehicle" for their mother. This is so shameful, but I just don't know where it is sold? There is no sales address written on the advertisement!

It's amazing, I've never seen such an advertisement.

Many people surrounded the mobile advertising car and asked the young man who was driving, "Young man, where can you buy this electric car?"

The young man drove the car slowly with a bare face, and replied indifferently: "I just drive, I don't know anything else. The big boss spends money on advertising, so who knows what he thought at first?" (To be continued...)

ps: I adjusted my status today and looked up some information to find some of the fun and feeling of writing a book. Thank you for your criticism and corrections.
Chapter completed!