It was the next day that Su Yin learned from Zhang Yiling that Zhou Yiyang relied on a Weibo post to revitalize the recently dead entertainment industry.

Overnight, all marketing accounts became melon owners, and one by one began to reveal which artists would participate in the highly anticipated "Sister Who Overcomes Troubles".

"These people," Su Yin came to the set. Today was the opening ceremony, but there were not many media onlookers. "Why are they all trying to get along with each other!"

Zhang Yiling came over and couldn't stop smiling when she heard Su Yin's words: "I saw it too. Those marketing accounts are really. They all say that they have relatives in Yiyang Entertainment. I suspect that the employees of Yiyang Entertainment have a marketing account in private. "

After laughing, Zhang Yiling felt a little regretful: "But today the popularity of all the entertainment news has been sucked away by "Sister Zhan". Our movie is on, and even if you have the name of you, there are not so many people."

Su Yin didn't care. She asked her to say that there were already many media interviews, but she was not as good as the commercial blockbusters she collaborated with Zhou Yiyang.

Moreover, Su Yin has always thought that a movie can be on the hot search, but the plot should be on the hot search, not because a certain artist has been on the hot search.

She hopes that the audience will forget the tower recently and wait until she appears on the screen with a completely different image before accepting their cheers.

Now Su Yin laughed constantly because of an abbreviation: ""Zheng Sister"? It sounds so amazing, this abbreviation is so interesting!"

Zhang Yiling thought so too. When she saw the abbreviation of "Sister Zhan", she felt her eyes lit up. She perfectly summarized the theme of the variety show, and gave people a very cool and independent temperament, which coincided with the positioning of the variety show.

Retracing it: "It seems to be Tangtang," Zhang Yiling herself laughed: "She posted on Weibo last night, and she said she was looking forward to the hit "Sister Zhan" and then netizens followed her to call her."

At the same time, Tang Yue, who is also on the set, is incredible. In Lin Xuan'er's words, she is almost hanging a sign around her neck:

"The inventor of the word "Zhenjie".

"I just said that," Tang Yue and Fei Cunhao started chatting: "I have a deep language skills. When I was in school, I was a Chinese class representative. Did you find out, too?"

Fei Cunhao nodded: "That's right, after all, they are artists that Mr. Zhou is optimistic about, and they are all talented!"

When Wang Xingrui heard this, she shook her head. Is this filter too deep?

"Speaking of this, everyone seems to be paying attention to "Sister Zhan", but no one cares about another variety show mentioned on Brother Yang's Weibo." Wang Xingrui was sitting in the seat at this time, with Ling Hu and Lin Xuan'er sitting on both sides.

At this time, Ling Hu pinched his chin with his hands and showed a very expectant expression: "To be honest, if I want to watch these two variety shows, I really like the second one."

"Actually, too." Luo Chen walked over and spread his hands: "And we all should have seen that this variety show is building momentum for our movie."

Lin Xuan'er smiled and showed an expression that I thought so too: "So if nothing unexpected happens, you should be the first guest?"

"This is not necessarily the case," Luo Chen raised his eyebrows: "I think it's not yet the promotional period for our movie. We should try it out first and see the popularity."

Zhou Yiyang officially announced the second variety show last night is a live variety show. This form is a bit attractive to many people.

After all, reality shows are now recorded, which makes many viewers sigh that everything is a script.

However, the content of this live variety show is a bit simple, just to invite artists to tell stories.

The content of the story is not restricted. When the artist finishes his talk, he can also interact with the 300 audiences on the scene and exchange their own ideas.

Indeed, compared with "Sister Zhan", this variety show content seems very monotonous.

However, Zhou Yiyang also said that this is a small-level variety show, and it will only be broadcast on the Onlight, and the investment is not large.

But Lin Xuan'er felt that it would be too convenient to use this variety show to create momentum for "The Grave Robbers' Chronicles".

Horror and suspense stories are the easiest to attract, while the script of "Grave Robbers" is very large, so you don't have to worry about spoiling the audience on the show.

At that time, Luo Chen and Ling Hu can go up and leave a beginning to attract the audience.

When the audience scratched their heads and looked forward to the follow-up, Zhou Yiyang would immediately jump out and tell them that they had started filming this movie.

In this way, "The Grave Robbers' Chronicles" became popular in the early stages.

Obviously, Luo Chen and Ling Hu also think so. Moreover, this variety show can be done all the time, and it is a bit like a radio station with a ghost story every week.

In Lin Xuan'er's opinion, "Sister Zhan" will definitely bring huge benefits and popularity.

But as we all know, most variety shows will be aesthetically exhausted after a few seasons, and their subsequent popularity and reputation will also plummet.

But this variety show called "Listen to Me" can last for a long time.

"What are you talking about here!" Tang Yue walked towards them. She raised her eyebrows and said excitedly: "By the way, do you know? Our official blog has just officially announced the first artist of "Sister Killing".

"Who is it?" The three of them raised their heads at the same time, showing an expression of expectation.

"A heavy-level figure, when I saw them sending me pictures at first, I thought it was a p." Tang Yue was actually mysterious and unwilling to say it.

Lin Xuan'er turned on her phone directly, without even having to search by herself, and this name has appeared on the top of the hot searches:

#Wen Yuan confirms to participate in "Sister Killing"#(Explode)

"Really?" Lin Xuan'er was very surprised: "Sister Wen Yuan will actually participate!"

At this time, Tang Yue suddenly laughed excitedly. She leaned over to Lin Xuan'er and said in a condemnational tone:

"Xuan'er, why did you have this kind of thought! Did you subconsciously think that Sister Wen Yuan's participation in "Swordsman" is a loss of money?"

Lin Xuan'er was caught off guard by Tang Yue and was speechless: "No, no, why do you think so! I, I just... well, I do think she has such a status and will not participate in such a show."

Luo Chen, who was standing beside him, smiled: "It's normal for Xuan'er to think so, so we don't have to blame her. After all, Sister Wen Yuan's status is so well-known, so there is no need to appear on variety shows anymore. And not many people speculate that "Sister Zhan" is a model for the girl group talent show? Then singing and dancing are too tiring for Sister Wen Yuan!"

"That's why it's interesting!" Wang Xingrui said seriously: "In my memory, Sister Wen Yuan always dresses beautifully. She stood in the middle of the stage and sang a song gracefully. No matter how difficult that song is, she always acts so calm and relaxed. But I really want to see her dancing!"

"It's true," Ling Hu also laughed: "Brother Yang is still amazing. With Sister Wen Yuan joining, I promise that the popularity of "Sister Zhan" will not be low this time. Or in other words, the most popular variety show this year has been booked."

Not only are the artists who think so, but in fact, industry insiders also think so.

Gu/span>Since yesterday, the phone calls between Guan Fei and Bai Yangyu have never been quiet.

Almost everyone is looking for them, including TV stations, new media, and three non-touch.

These people are looking for them for the same thing: "Sister Who Overcomes Troubles".

The TV station has now put forward various generous conditions, and even used their only live talent show license to exchange for the live broadcast rights of "Sister Zhan".

As we all know, the online broadcast platform of "Swordsman" must be onlight, and the other online platforms also believe that Zhou Yiyang cannot broadcast on multiple platforms, so they did not come and snatch it.

But in China, Zhou Yiyang has no way to buy a TV station, so if he wants to be on the TV station, he will definitely have to cooperate with local satellite TV stations.

Such a variety show that is destined to be popular is nothing short of a popular one in the eyes of these satellite TV stations, and everyone wants it.

The self-media requirements are lower, and they hope to get some internal news from Guan Fei. The reward is naturally free to give "Sister Zhan" marketing popularity.

Before Yiyang Entertainment's official announcement, there was indeed a marketing account that made Wen Yuan. This marketing account, which originally had only a few hundred thousand fans, had a million fans in one day, which made other self-media envious.

As for the brand, the idea is even simpler. I want to be a sponsor of this variety show.

What Guan Fei hates the most is satellite TV. She has no right to make decisions. Before Zhou Yiyang spoke, she could only talk to them in a car way.

My favorite is definitely the brand. As long as it is not a brand with a dark history, they will always refuse everyone.

Finally, Guan Fei calculated that "Sister Zhan" had not even confirmed the candidate, and this variety show already had double-digit sponsors.

The naming rights were taken away by Ning Mang for a sky-high price of one billion and relationships.

"Is it really one billion?" Guan Fei revealed the news to a marketing account that had cooperated with them many times, and the other party was very shocked.

I haven’t seen the naming rights of hundreds of millions before, but that is usually for old variety shows.

This new variety show is directly worth one billion, which can only make people sigh that Ning Mang is rich and powerful.

But Ning Mang doesn't care. It's just one billion, not even enough for his expenses last year.

Moreover, he trusted Zhou Yiyang 100%, and he believed that he would definitely be able to make a profit by just one billion.

Zhou Yiyang felt that Ning Mang didn’t have to give so much: “I can give a 50% discount on our relationship.”

"No, no, this is something I have calculated. One billion is not high." Ning Mang smiled: "And this time I used the new beauty brand I built, which was originally aimed at the high-end market. This one billion is not only a naming fee, but also an advertisement for me!"

After hearing Ning Mang say this, Zhou Yiyang understood. However, he did not directly collect 1 billion in the end, but instead invested in the brand with the money.

Of course, Ning Mang agreed immediately. Another reason why he likes to work with Zhou Yiyang is the tacit understanding between the two.

Of course, these business theories are definitely not what literary youths like Ning Mang think. To be precise, he is just his mother's messenger.

Zhou Yiyang knew it well and did not point it out.

He had heard Ning Mang mention before that he planned to build a beauty brand.

Nowadays, most beauty brands are foreign, and the high-end market is completely divided by overseas brands.

But there is never a beauty brand that is specifically targeted at yellow people. To be precise, almost mainstream beauty brands consider white people.

Whether it is the most basic lipstick, liquid foundation, more professional concealer, highlighter and other products, they are all referenced by white people.

So Ning Mang decided to build a domestic beauty brand, focusing on the most suitable skin color for Chinese people and positioned as mid-to-high-end.

However, one of the problems with high-end brands is how to make the market recognize your positioning.

If a new brand wants to gain popularity, the marketing expenses of one billion yuan are considered small. For example, beverages that require large-scale distribution, the annual promotion and distribution costs are billions.

So in Ning Mang's opinion, the one billion naming fee is very worth it.

After Zhou Yiyang acquired the shares, he also gave Ning Mang a small suggestion:

"The idea of ​​targeting yellow people is great, but we can also go overseas and target black people. We not only go to the first person to eat crabs, but also eat the dividends of Western political correctness. Why not do it?"

Ning Mang's eyes gradually grew bigger, and then he shouted: "Yes, Lao Zhou, your idea is wonderful! Black people and white people have to make money, this is foreign exchange! My dad will definitely support me!"

Zhou Yiyang smiled but said nothing. He couldn't say that this idea came from his experience on Earth, right? In order to thank the beauty blogger Rihanna for his wealth, Zhou Yiyang decided to let the moonlight girl sing her song next time.

Unfortunately, this brand cannot be endorsed by Moonlight, otherwise Chanel will come to protest.

"Come on, my artists will be out of date in the future. I may have to live on your cosmetics dividend."

Ning Mang tsk: "Old Zhou, don't pretend to be poor. The TikTok you invested in is almost making a fortune. I'm curious now that if Yiyang Entertainment and TikTok went public, would you become the richest man directly?"

"That's definitely not," Zhou Yiyang waved his hand: "I'm just an ordinary billionaire."

"Hey, we can skip this topic full of copper smell." Ning Mang smiled: "It's better to talk about movies! I watched Director Zhang's new movie. I was so excited yesterday that I didn't sleep all night! At this level, Director Zhang is still strong!"

"Ahem," Zhou Yiyang was confused by Ning Mang's description: "Didn't you say last year that I was passive and slack, and there was no good movie? I'll let you watch enough this year! But I still have to thank you. Half of the credit for my 40 million box office yesterday came from your literary and artistic theater chain."

Ning Mang waved his hand immediately, and seemed to be not concerned about it at all: "This is what I deserve. Anyway, I think it will become popular. Didn't you say you want to release the theme song? I'm looking forward to it."

"It's a good thing that you still remember this," Zhou Yiyang said self-deprecatingly: "I posted the Weibo post yesterday, and everyone went to discuss the new variety show. As for the theme song, it seems that everyone has chosen to ignore it."
Chapter completed!