For the theater representatives invited to participate in "Haki Goku", this is an experience worth remembering.

Such experiences are something that most movie-watching clubs cannot bring.

But if you look at the entire Blue Star film and television market, the impact of this movie at present can only be regarded as a small splash...

But it's up to man.

The next day, Xingmang added the promotional funds for "Hakuki", which made the movie more known.

Given the high reputation of Xianyu's first two movies, the promotion of this movie has indeed attracted more attention from the audience.

And with the promotion, the movie also disclosed more information.

For example, "The Loyal Dog Hachiko" takes a touching route.

For example, "Haki Hachiko" has a bit of the flavor of an art film.

For example, the plot of "Haki Hachiko" is very warm and healing.

for example……

Spoilers are impossible.

Large-scale spoilers are tantamount to driving away the audience.

You can't tell the audience directly that this movie tells the story of a dog waiting for his owner for ten years and finally dying of old age in the waiting flower bed.

Promotional people can usually only display stills and posters, using gimmicks such as "the most touching movie of the year" and "the mutual salvation of people and dogs" to attract audiences.

The established publicity will outline the public's impression of "Hakuki":

This is a plot film that takes a warm route and has a bit of literary and artistic color.

There are some people who are interested, and there are many viewers who are not touched. Anyway, the purpose of using publicity to publicize has basically been achieved.

If everyone knows it, it requires greater publicity efforts, which is too high for the cost of "Hakuki", so the company is still relatively rational in controlling publicity funds.

However, Xingmang’s advertising copy is more unique:

"If "Tang Bohu's Tiger's Flavor" is the ultimate joy and funny, then "The Tuner" is the ultimate reversal and brain-burning. Teacher Xianyu either does not do it or does it to the extreme. "The Loyal Dog Hachiko" also has its ultimate. Which aspect of it is the ultimate? See you on November 11th!"

The purpose of copywriting is also simple:

Use the impressions of the first two movies to awaken the audience's memories, thus making everyone interested in Xianyu's third movie.

Obviously.

The purpose of Xingmang's advertising copy was achieved.

As Xingmang's official Weibo posts such a passage, many netizens are discussing what aspects of "The Loyal Dog Hachiko" will be.

"It should be the ultimate warmth, right?"

"I'm very curious about it."

"It is not easy to do everything to the extreme."

"The first two movies did reach the extreme to some extent, and few movies have reversed the number of times that the Tuners do."

"In my heart, there are few movies that are as funny as "Tang Bohu's Autumn Fragrance".

“…”

at the same time.

Lin Yuan also got the specific screening report of "The Loyal Dog Hachiko".

The movie watching conference held by Xingmang invited representatives from forty-three theaters to watch the movie, and nearly 90% of the theaters were interested in this movie and arranged a certain schedule, but the screening rates given by major theaters vary.

The specific screening rate is not to be described. In general, the initial screening rate arranged by major theaters is not bad.

Especially for dramas like "Hakiko".

Don’t think that if the theater representatives like the movie "Haki Hachiko" and they will definitely arrange high screening rates obediently.

The movie market is not that simple.

If you like it, business will be business, one code will be one code.

After watching the movie, the theater representatives finally need to return to reason and consider the movie with a commercial perspective.

Here you can take examples of movies on Earth:

Whether on domestic Douban or European and American mainstream film review lists, "The Shawshank Redemption" is well-deserved first!

Even though the movie viewing level is different at home and abroad, the viewpoints of this movie are completely consistent!

Everyone likes "The Shawshank Redemption".

The reputation of this movie is indeed at the top level on Earth.

But another amazing fact is that after the release of "The Shawshank Redemption", not only failed to get a box office, but also had almost no results in the awards. Although the awards were also related to the fact that the opponents of the movie were also very strong at that time...

In fact, the box office failure of this movie is not an isolated case.

This is the current situation of many drama films with literary attributes.

When viewers go to the cinema, they prefer those commercial blockbusters!

The representatives of theaters will not understand this, so after the filming meeting of "Haki Hachiko" was over, it was actually very rare for those theaters to sign a contract to schedule films.

It is probably because of the reputation of this movie to exchange for the audience's box office.

If reputation cannot be exchanged for box office, no matter how high the review of "Haki Goku" is, the schedule will only slowly decrease until it is down.

certainly.

This is also related to the fact that the artistic film "Haki Hachiko" is not as strong as that, and even has some commercial atmosphere.

There are not many mysterious scenes in art films.

If you don’t play fancy games with the audience, the purpose of the story is to be thoughtful and sensational, and to achieve the ultimate heartfelt and sensational, so as to be favored by theaters.

Relatively speaking, some of Xianyu’s die-hard fans are the most selfless.

After the movie started the promotional mode, Xianyu's tribal comment section was full of sounds of shaking flags and shouting:

"Looking forward to Teacher Xianyu's new movie, see you in the cinema on November 11th!"

"I feel that the picture is really healing when I look at the stills. I just happened to be in a bad mood recently. I hope I can feel the warmth after watching this movie."

"Just as Xingmang's advertisement said, we, Teacher Xianyu, really, every movie will take a different route. The first work is ultimately funny, and the second movie is ultimate reversal, so I'm also curious about what the third movie will play with?"

"It also needs to be the ultimate healing and warmth!"

"For some reason, I always feel that things are not that simple."

"Teacher Xianyu's movies are like his musical works, and there will be no similarities. Each song can bring a new feeling to everyone. Unlike some composers, the songs they write feel that they have shadows between each other."

“…”

Fans' expectations are beyond words.

In fact, it is not just about envious fans. Although the warm and healing dramas are not as popular as commercial movies, there are actually many viewers who are good at it, which has led to discussions about "The Loyal Dog Hachiko" in many movie forums.

same.

Audiences who are interested in movies are curious about what the ultimate part of "Hakiko" is?

Is it really warm and healing?

And in this curiosity of everyone.
Chapter completed!