On Saturday, after Zhong Ming had a nap, he walked to the company to work overtime.

The development progress of "The Sea of ​​Learning is Endless" is very smooth because the game itself has no technical content. Zhong Ming's previous life's "The King of the Brain" is just a WeChat mini program, and it is not complicated at all. The key is promotion.

As a popular mini-game, "The King of the Brain" is of course popular because it has some unique characteristics that can trigger active communication among players, but we cannot ignore the popularity of WeChat mini-games.

In just half a month, the WeChat index of "The King of the Brain" soared from 640,000 to 23 million, mainly because it can be shared directly on WeChat as a WeChat mini program, and naturally it has nearly one billion potential users.

The "The Sea of ​​Learning" that Zhong Ming is going to do now does not have such good conditions.

Of course, there are also very popular chat software in this world called Linking, and the corresponding SDK is also provided for free for everyone to use.

The so-called SDK is a software development toolkit. As long as the game is connected to the Linking SDK, players can directly log in to the game with their Linking account, and at the same time they can share the game's content into Linking and share it with other friends.

But this is still very different from the nature of WeChat mini programs, because WeChat mini programs are not just an interface, they can also be regarded as a powerful recommendation. Especially when there are fewer mini programs in the early stage, many people will look through the list of mini programs when they are bored and find the mini programs they are more interested in. "The King of the Brain" will naturally be discovered and naturally have a high exposure.

But "The Sea of ​​Learning is Not Away" is different. Linking will not give any recommendations to "The Sea of ​​Learning is Not Away". This game can indeed be spread with the help of chat software, but it is absolutely impossible to rely on connecting to Linking's SDK alone to become popular.

That's why Zhong Ming so urgently went to Mr. Lu for publicity funds. After all, it's hard to cook without rice.

The key question now is how to spend this money.

All the flowers must be spent, and there is no need to leave a penny. The so-called "propaganda funds" means that they can only be used for publicity, and they can't be used to purchase work supplies. It is even more impossible to put them in your pocket.

If it is a traditional game, there are still many promotional methods.

A conventional method is to advertise, such as buying advertising spaces on various websites, buying advertising spaces for video websites, buying recommendation spaces for application markets, or a little richer, you can pack all the subway car bags and post advertisements. Anyway, you can do whatever you want if you have money.

There are ways to have no money. A small company that is less low may slightly change the content of the game, and at the same time, it will upload many different game titles and several sets of different promotional pictures to the game market. Players search by keywords and search for three games. When they click in, they will see that they are all the same.

Or they just do some psoriasis advertisements that are completely inconsistent with the pictures and texts, such as Nanyue, and the young man raises Kun, which is all like this.

Or the more rude thing is to buy volume directly. You can go to certain channels to negotiate the purchase volume directly. As long as a player is introduced to me by this channel, you will pay directly based on the cap. The specific price may be a few yuan or more than a dozen yuan. Anyway, it depends on the market conditions and the quality of the players.

Of course, it would be even better if the game itself could be on various lists in the application market, as it would naturally come with traffic.

Those methods that don’t have money, such as changing skins and buying volumes, Zhong Ming doesn’t consider them, and they are not applicable at all. Moreover, players in this world have much higher taste than Zhong Ming’s previous life, and the space for playing like this is very small, so the money invested is likely to be wasted.

In fact, these gameplays are only used by some very inexpensive small companies in this world, and they are all a chance, and they are all accidental events.

Moreover, Zhong Ming faces the biggest problem that "The Sea of ​​Learning" is not a regular game. The profit of regular games comes from players' recharges, and the input and output ratio can be simply calculated.

For example, for a regular game, there are some that don’t spend a penny, and some that spend a total of several thousand. On average, the average recharge may be around five or six yuan. So as long as the cost of buying a player is less than 5 yuan, it can be roughly calculated that this is a purely profitable transaction, and you can buy it with confidence and boldness.

So this is why many projects attach great importance to in-game data, because this data is positive, which means that the more money you invest, the more you earn. On the contrary, the more money you invest, the more you lose.

But the profit model of "The Sea of ​​Learning is Endless" does not count on players' recharges, at least this is not the main way to make a profit. Zhong Ming's idea is to sell the naming rights or cooperate with other websites, so this game cannot be considered with the conventional idea.

Of course, there are some other ways, such as cooperating with some well-known bloggers, video UP hosts, and anchors? However, the influence of this method is very limited, and the conversion rate is relatively worrying, so the effect may not be good.

For Zhong Ming, the promotion of small-scale promotion is definitely not possible. The risk is too high and the promotion method is not possible.

We must ensure that "The Sea of ​​Learning" can become popular, become a hot topic, or at least become popular among a specific group of people.

Then the question is, the funding is only 3 million...

Needless to mention those popular first-tier stars in the world, just the most famous second-tier stars in the Chinese circle basically need five or six million to speak, and they usually last for two years; the naming costs of some variety shows are tens of millions, and there are hundreds of millions of dollars...

So Zhong Ming doesn't think it's more than 3 million. If it follows the conventional promotion methods, it's really enough, but Zhong Ming is ambitious and how can he not make a big news?

...

Several people from the project team came to work overtime, including design, program, and main art, and they were all working hard.

Others basically have their own work, but Zhong Ming has nothing to be very busy. He mainly answers other people's questions at any time. Now that others have no problems, he has to browse the web and think about how to spend this publicity fund.

"It is best to find some knowledge websites or self-media cooperation, so that the target users are more accurate, such as real Q&A."

For the same promotion, the effect of advertising in different places will definitely be different. If users of real Q&A can see the game "The Sea of ​​Learning", the probability of them clicking in is greater; on the contrary, if they advertise on some websites with relatively low user age, the effect will definitely be much worse.

Zhong Ming looked at the advertising space for the real Q&A, which was basically quite implicit and required bidding.

The way to place advertisements is to insert a simple advertisement in the main page that is more prominent than the one in the main page, which is similar to the advertising format of Zhong Ming’s WeChat Moments in his previous life. It is not very abrupt, but it can also be said that it is not abrupt, which means that the effect may not be very outstanding. The price is to pay according to each click and impression, such as 10 clicks or 1,000 impressions for 5 yuan.

And there is another advantage in the bracelet version of real Q&A, which is that you can jump directly to open the mini program with a little advertisement, because the content of "The Sea of ​​Learning is Endless" is very small and the installation package can basically be ignored.
Chapter completed!