In May, videos of different styles like Li Qiqi and Huanong brothers sprung up like mushrooms after a rain. They were either fresh, down-to-earth, or funny. Most of them were mainly food, pets, and daily life. They were said to be related to animation, but they didn't feel that they had nothing to do with each other, but they were completely unrelated. These videos were a new interpretation of old themes under barrage culture.

But one thing is real, that is, the number of clicks on these videos is very high. After the operation of Hakka Video Network's living area since the beginning of the year, it finally burst into amazing energy.

Some netizens have used crawlers to do statistics. Now, the average daily click volume of Hakka Video Network has increased by nearly 30% compared with the life zone when it was first established at the beginning of this year. Although there are dividends of increasing users, the real reason is the development and successful operation of a new zone.

This has also indirectly affected other video websites.

For example, Tomato Video Network, which uses TV series and movies, variety shows traffic as the main focus, animations, games, etc., in the past, almost covered all age groups from children to the elderly. However, now, the audience of animation game videos is almost completely snatched away by Hatsune Video Network. At the same time, with the popularity of Hatsune Video Network's life area, a large number of young men and women who used to only watch TV series and variety shows were attracted, resulting in severe user loss of the website.

According to data from statistical agencies, since January this year, the average monthly active users of Tomato Video Network have been declining for months, with a drop of more than 5% each month compared to last month. In the recent April, the decline has reached 10%. For a video website, traffic is the foundation of life. At this moment, Tomato Video Network is like a seriously injured patient who was cut off by a knife, and there is no way to effectively resist.

Tomato Video Network is a listed company. March is the day when it released its financial report. The stock price of Tomato Video Network has plummeted since its establishment. Unless there is a trading behind the scenes, there are almost no days of rising. The day after the financial report was released this year, the stocks completely fell below 30. You should know that the stock issuance price of this website is 65, and it has fallen below half at this moment.

At the board of directors, six senior chairmans, known as the "Six Gentlemen of Tomatoes", looked at each other in front of each other.

They have established the entire entertainment empire of Tomato Video Network and are currently in charge of various departments of the company.

"Lao Fang, can you no longer beat Xu Rui's business?"

Sitting on the right side of the conference table, a middle-aged man with gray hair asked with a bit of sarcastic sarcasm. He was Huang Yunwei, vice president of the product department and technical development department of Tomato Video Network. He joined the team a little later than Fang Yuan, and advocated technology and product thinking. After several years of hard work, he is now the second-in-command of Tomato Video Network.

"What do you mean? It's not because of the failure of several revisions on your product that caused our users to lose a lot."

Fang Yuan is responsible for the video website’s homemade content and game development, that is, the content, which is inconsistent with Huang Yunwei.

Some time ago, due to the loss of users, Huang Yunwei mobilized the big boss and asked the products and technologies to try to make content with big data intelligent systems, but the effect was very poor. First, because the products and technologies themselves are not familiar with the content of video, and the recommendation mechanism is based on other products, which ignores the relationship between the video producer and the website, resulting in the departure of the video producer and the loss of users.

Second, the big data intelligent system they made is simply a younger brother compared to recommendation systems like Taotao.com. It is neither accurate nor effective, resulting in extremely poor user experience.

However, Huang Yunwei was naturally not a vegetarian. In his report to the boss, he basically pushed these mistakes to the editor of the website, believing that the editor of the video website did not control the content, which led to the failure of the product's revision plan.

"Stop quarrel, our top priority now is how to bring users back."

Bai Li is the vice president of copyright marketing and copyright development. Due to the decline in traffic on the website, he has no confidence when buying copyrights and cannot buy them casually like in the past.

"Xu Rui started with Hakka Video Network, and used mobile games to convert the website's traffic into profits, and used the game's live broadcast content to feed the website's traffic. This is really a bit clever, but it also depends on user quality. It can be said that Hakka Video Network's early user quality was very high, but this is also their weakness."

He Zhicheng is a leader in charge of administrative, personnel, finance and other departments. He is a little far away from the power struggle and has a more thorough view.

"There are so many Internet users in China, and it is impossible for them to have so many high-quality users. This is the biggest problem that restricts Hakka Video Network from expanding its scale. We could have started here, but unfortunately, Xu Rui walked too fast. Recently, the videos in the living area have directly attracted a large number of viewers on the edge, breaking the restrictions on Hakka Video Network's expansion of users."

If the main users of Hatsune Video Network before were core users of the anime circle and general two-dimensional users, then the partition close to reality in the living area is to attract ordinary people. They may not have a good understanding of barrage culture, but are willing to accept it. This is a transition from a barrage video expression form to anime comic games to the public.

In fact, in the live broadcast area, this transition is already emerging, and the living area is just a successful application.

In He Zhicheng's view, Xu Rui can even do the same, such as technology, humanities, fashion stars, and gradually convert the content owned by Tomato Video Network into content with Hatsune Video Network's characteristics.

"The problem is this, but what should we do now? Just follow Xu Rui's butt to do what they have done?"

Luo Xi from the Marketing Department and Investment Department interrupted He Zhicheng's analysis. They all understood the truth, but no one could come up with a solution.

"We can only do this now. If we imitate them, we can still have some hope and continue to follow the original path, and we may encounter a greater crisis."

Qian Zhengwen answered Luo Xi’s question for the boss who had never spoken.

The conference room was quiet for a while, and the few people had a serious expression. No one expected that a young man who had just graduated would join Tomato Video Network and be forced into such a situation.

Just as the senior executives of Tomato Video Network were thinking about countermeasures, May came to an end. Hatsune Video Network, which had increased the number of new users, ushered in an expected user conversion point.

That is the new work of director Wu Yi after joining Fantasy electric animation, the theatrical animated film "Yan Ye's Court" was released.
Chapter completed!