Chapter 300. Professional Film Critics
Peanut.com's ratings are divided into three forms: simple rating, short rating, and long rating.
Scoring means giving a score from one star to five stars, short comments are comments with scores within 140 words, and long comments are comments outside 140 words.
Comprehensive rating is a combination of the three, with a complex algorithm in the middle, combining the account level, number of ratings, number of likes from comments, etc., and finally a rating is obtained.
Normally, the rating of a work will follow a normal distribution, that is, one score is used as the benchmark, with two ends small and the middle large, while some works will be reversed, with two ends large and the middle small. Such works either have extremely obvious evaluation polarization or are scored by the navy.
Just like having its own big V system, Peanut Network also has senior film critics like this, and Wang Han is one of them.
He is not a professional film, but he usually likes to record some viewing experiences. Over time, he became familiar with the group related to Peanut.com and is also considered a senior film critic.
In fact, it is not difficult to write a film review. Wang Han thinks, especially in places like Peanut.com, you only need to write some snow in Strasbourg, a quiet night like a tall scenery as the background, then pull up some names and past works of the film production team, throw out some professional terms, and finally make a lyrical ending that seems vague, which can make those literary and artistic freshmen go to life and pursue it.
For example, a movie review written by Wang Han before: "The first time I watched this movie was at a porch flying dusk in Prague Square, where there was a small cafe. The owner was an old man in his sixties with a beard. The fragrance of cappuccino was misty, just like the feeling this movie brought me, with a little bitterness in the misty, and a few memories in the heavyness. The director of the movie was... It was already night after watching this movie. I settled the bill, walked out of the cafe, exhaled a breath of white breath, and scattered, just like the end of the movie, maybe it was time to embark on the way home, on a lonely and cold night, only the cats on the roadside were with me."
It looks like all kinds of literature and art. In fact, that movie is a niche art film that has never been released in China. It is just sloppy in the film industry. Moreover, Wang Han has never been to Prague, those cafes, grandpas, and even cats are all fabricated.
And such film reviews have received high praise on Peanut.com. Among all the groups, Wang Han is the big guy in the mouths of fresh people, and he is sought after wherever he goes.
The popularity of "Yan Ye's Court" also made Wang Han decide to make a review as usual. First of all, he of course watched the movie. Since he didn't have an account with Hatsune Video and was reluctant to spend money, he had to borrow an account with someone.
After watching it, Wang Han breathed a sigh of relief. This animated movie did exceed his expectations, and even reminded him of his longing for a young teacher when he was a student.
I couldn't help but lit a cigarette on the balcony. Wang Han returned to his seat and was about to show his creative desire, but the QQ group rang.
This is an anonymous group, and almost all small entries are small entries behind them. Behind them are film critics like Wang Han, and the group owner is an operation director of Peanut.com. The id is [group owner] Usually, no one in the group talks at all, and discussions will only occur at certain specific times.
[Group owner]: There is a list here. If you are interested, you can take a look.
He posted a flash photo, which will be destroyed immediately after viewing, and will be almost impossible to save and will not leave any evidence.
Wang Han clicked and found that it was a text screenshot, which required it to write a long review of "Yan Ye Zhiting".
If it is an ordinary long comment, then the other party doesn’t need to say it, and the people in the group will naturally write to cheat and like it.
But this time, the request was a bad review.
It's not a one-star bad review like a comment that obviously takes money to do things. The text gives you three to four stars, which is between six and eight points, which is much lower than the current 9.2.
Wang Han frowned slightly. Which company did you get involved in?
Generally speaking, buying a bad review cannot be simply disliked, and there are more interests behind it.
[Liu Bei]: I have watched this animation, and it is indeed good to shoot. This bad review is a bit difficult to write.
[Cao Cao]: Alas, I have posted a movie review. I have played five stars. Isn’t it a bit bad to change it now?
[Zhuge Liang]: I am also going to write a hype article. I have to consider how much this order costs.
People in the group asked, the current trend of Peanut.com is to play "The Court of Words" and if professional film critics suddenly make a bad review, it will easily affect their reputation.
Simply put, everyone should have a meal, but there are standards for meals. You can't just come with anyone. If the rice is just enough or the money is bad, it will be worth the loss.
The navy is also divided into many types. The low-level navy uses a bunch of low-level trumpets to review. The intermediate navy will contact some film critics to write soft articles. The high-level navy is like this group, giving the works that do not match the evaluation, but are not particularly outrageous.
[Group Master]: The other party gives this number.
He posted another flash photo, and Wang Han clicked it and was shocked.
They gave too much money.
It can be seen that he spent a lot of money to buy "Yan Ye Zhiting".
Wang Han considered it for a while, but finally surrendered to money and asked the group leader to take this order. In this wave, he made more money than he had before.
He was experienced in writing such comments and quickly prepared a commentary article that seemed objective and neutral, with open and secret criticism, and then published it after a little modification.
After posting, Wang Han doesn't have to worry about the follow-up matters. The naval army team will reply to his comments and likes, which will ultimately affect the algorithm. After all, this is a major source of income for Peanut.com. In the past, regardless of the quality, most movies would contact Peanut.com during promotion and promotion, so that their ratings would be more relaxed. With this gray income of protection fees, Peanut.com made a lot of money behind their backs.
Wang Han analyzed that the incident of "Yan Ye's Court" this time is that Fantasy Electronics does not care about Peanuts Network at all, and it seems that the protection fee is not paid enough. Secondly, there are several other movies released during Children's Day, including the young animated movie "Pig Superman Movie" made by Tomato, and Mango TV's variety show "Where is Mom". The current Peanuts Network scores are 6.5 and the other is 5.7. This is the case of buying a navy. From the box office list, "Pig Superman Movie" has only had a box office of over 100 million in more than a week. "Where is Mom" is because of the popularity of variety shows and stars, with a box office of more than 300 million, but it is not enough for "Yan Ye's Court".
Chapter completed!