Zhou Hongyu, director of Ningjiang TV, saw the manuscript of "Huaxia Entertainment Weekly" immediately.

The author of this article uses his connections to get a lot of information about the new movie of Fantasy Media.

For example, the title, actor, plot summary, etc.

"These are filing information."

Zhou Hongyu is naturally clear when he is on the TV station.

The new media department she was in charge immediately followed up after Huandian Media announced the news, but it was not as deep as "Huaxia Entertainment Weekly" in a short period of time.

Because Zhou Hongyu was going to go to Huandian to interview Xu Rui directly.

It was not just to inquire about the movie, but because of the animation "White Box".

After the broadcast of "White Box", this animation attracted people's attention to the animation industry, because the different encounters of several protagonists in the animation are too different from people's past impressions, which somewhat subverts the three views.

For example, people always think that the income of original paintings is very high, but in fact, the income of normal original painting artists may not be as high as that of executive production, while the animator is even lower.

For example, voice actors have always been a profession that many people think is similar to their idols. They are very popular and glamorous. However, Shizuka in the animation, as a voice actor who has been in the industry for two years, actually needs to work in a restaurant to support herself.

After investigation, some media released a revenue chart for each character in "White Box", which was even more surprising.

The animation industry is not as glamorous as the audience feels. Under the production committee mechanism, animation companies are basically workers. Even if animations sell well, their income is not much, and even less is given to everyone.

In the past, animation practitioners often fell ill due to overwork. Many viewers couldn't believe it. The producers of animations that brought dreams and happiness to others were unable to touch on them.

On the one hand, "White Box" is like a fairy tale, which makes people feel the beauty of animation and the production of animation, which has attracted many people to try to devote themselves to the industry.

On the other hand, behind "White Box" is the cruel industry. This animation is really like a fairy tale, decorating many things beautifully.

Zhou Hongyu thought this point was very interesting, so he wanted to interview Xu Rui to learn about his intention to make this animation.

However, the interview has not yet begun, and various news about Hatsune World has become the focus of public attention. Zhou Hongyu inevitably touched on similar issues in the interview, so he did some homework. As a result, every week, Hatsune World has released huge news, which has delayed the interview again and again. In the end, Zhou Hongyu could only fight quickly and go this week.

She and her colleagues drove to Ningjiang Hi-Tech Development Zone. Since Xu Rui did not have her own office, she received them in a conference room.

After some greetings, I quickly got to the point.

"We all know that "White Box" is a relatively realistic animation, and the themes chosen are not covered by previous animations. What is the original intention and motivation for making this animation?"

Zhou Hongyu asked, and she saw Xu Rui smiled. This smile was not as confident as a businessman, but more like the happy smile when talking about things she liked.

"Because I like animation, I want to introduce the things behind the animation to everyone so that everyone can see, oh, it turns out that this is how the animation was made. When "White Box" was produced, I received help from many people. For example, I contacted several dubbing actors and said, "I want to design several characters based on you as the prototype and then let you dub. Is this OK? As a result, they all agreed readily and came to help with the dubbing. It is precisely with these help that "White Box" can show everyone a vivid industry."

He replied that the two of them had recorded their conversations. Of course, Xu Rui was not that nervous and was not worried about saying the wrong thing.

"Someone pointed out that the plot of "White Box" is actually very fairy tale and is too beautifying the industry. The real animation industry is not like this. If someone chooses to enter the industry after watching "White Box", he will think this is a scam. What do you think of this problem?"

Zhou Hongyu glanced at the notebook and asked a relatively sharp question.

"Well, indeed, although the industry depicted in "White Box" also has various problems, it is always the ideal industry. Maybe it's because I subconsciously want to believe that the industry is like in animation. Even if there are difficulties and obstacles, everyone can solve it properly and work together to create a happy animation."

Xu Rui paused and continued to speak.

"I don't think the industry is cruel or beautiful, I think it's not defined by us, but by those practitioners themselves, and the feelings they get from their accumulated work. There are many seniors who have worked in this industry for more than ten years and decades. I believe that if you interview them and ask them if they regret entering the animation industry, the answer may be no. They will tell you that being an animation person is your pride, and I will also tell you this answer."

"I saw a chart online before, roughly showing the income of animation practitioners. Many people think this is inconsistent with the intuitive impression, and think that this income is too low and cannot support the survival of animation makers."

She quickly asked another question, which was not very friendly to a company boss like Xu Rui.

After all, if the income of animation practitioners increases, it means that the company's profits will be reduced, and most company bosses will probably avoid talking about this issue.

"Yes, I also think that the income of animation practitioners is too low now, especially animation companies under the production committee mechanism. In the case of low profits, high-intensity work does not match income."

Xu Rui didn't hesitate and spoke directly, but soon continued.

"But Fantasy Electronics is not a production committee system. All of our recent works are independent investments. At the same time, the employees are using a combination of fixed salary and performance. You also know that if you only talk about average salary, Fantasy Electronics is the highest in the industry, and we also have a good welfare mechanism. Of course, Fantasy Electronics’ income is not just animation."

"Some people jokingly call "White Box" a promotional film in the animation industry. Did you think of this when you were producing it? What kind of animation is "White Box"?"

At the end of the interview with "White Box", Zhou Hongyu asked again.

"When we were making it, we must have considered similar issues, so we did not make a beautiful tea drink film like "Music Girl", but instead showed the audience part of the industry reality."

After thinking for a while, Xu Rui continued to answer.

"For me, "White Box" should be a love letter dedicated to the animation industry. This industry has created so many dreams and hopes for me and everyone. I hope to pass on this touch."
Chapter completed!