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Chapter 331 A basin of cold water

Zhai Yu has always liked to talk about the big mountain. After finally coming from his former colleague Wang Chenyu, he couldn't stop and introduced him: "Yes, our company is just doing system integration. And it's also doing the oil industry, which has something to do with our boss."

"Oh? What do you say?" Wang Chenyu asked with interest.

"You also know that I am just an open trader, and the real boss of the company has someone else. He mainly does some traditional consumables in the oil industry, and has little to do with computer systems. However, his traditional consumables business is very good and is very close to the user relationship in the oil industry. Because he does not understand computer systems at all, he always thinks that this is high technology, the profit margin is very high, and he just happens to know me again, so he wants to use his user relationship to also participate in the computer system integration project of the oil industry. Isn't this company set up specifically to operate in the second half of last year. However, there are basically no people who know it in his hands, so you can see that now there are only two or three kittens in my company, and I don't know anything, it's up to me to support it."

While introducing the company situation, Zhai Yu pointed to his messy desk and said, "Look at how messy my desk is, you can tell how busy I am. I took time to see you this morning. If you don't call in advance, you probably won't be able to find me in the company."

"Oh, that's right. Fortunately, I called you in advance. It seems that you are really busy. Then I'll just say a long story short. I'm selling our own brand disk arrays now. Our company's strategy is mainly to cooperate with various industry integrators and promote the products to industry users through system integrator projects." Wang Chenyu said sincerely.

Zhai Yu said with some embarrassment: "I understand what you mean. But there is a problem. Users in the oil industry are all rich people. They purchase equipment, whether it is servers, storage equipment, or other equipment, and they like to purchase equipment from foreign manufacturers. Judging from the current situation of users, users in the oil industry are more willing to purchase high-end disk arrays such as BMI, which are often worth millions of units. They may not be very interested in domestic brands. For example, some time ago, a user purchased a batch of PC machines.

Logically speaking, the PC computers of domestic brands such as Xianglian and Zhengfang are not very disadvantageous compared to foreign brands. We all know that the internal components of things like PC computers are similar, and the performance is very different? But you don’t know that in the end, the user purchased BMI’s original imported PC computer, and the purchase price of a single unit is 50% higher than that of domestic brand PC computers! In fact, you mentioned it on the phone yesterday, and I thought about it at night, and your brand is still weak. It’s not that I don’t want to help you, but that the work on the user is not easy to do.”

Zhai Yu's words made Wang Chenyu feel a little cold. In fact, when Zhai Yu first introduced the user situation of his company, Wang Chenyu was still very happy because he believed that the company where Zhai Yu was a standard industry integrator with user relationships, and his technical capabilities were relatively weak.

For such an integrator, it can complement the advantages of common benefits, but Zhai Yuhou's analysis against users made Wang Chenyu a little disappointed.

Wang Chenyu didn't doubt that Zhai Yu was lying again, and deliberately refused to cooperate with Wang Chenyu. Because the common benefit was the manufacturer and would not have business conflicts with system integrators. What's more, they were colleagues at Chitian Company before, and they knew each other, so Zhai Yu should have no motivation to lie to him.

Moreover, Zhai Yu introduced that the characteristics of users in the oil industry are basically reliable. Although Wang Chenyu has never done business in the oil industry, he has also roughly heard that users in the oil industry are rich and difficult to deal with.

But since Wang Chenyu came, he still asked unwillingly: "What are you talking about is the procurement of equipment in the business systems of oil industry users? So is it possible for some edge systems or even office systems to use our products?"

Zhai Yu shook his head and said, "I think it's hard. Just like the example of the PC I mentioned just now, domestic brand equipment does not have many opportunities. Let's do this, I remember your affairs in my heart. We are acquaintances, so we can only see if there is such an opportunity to stuff your products in future projects. But when there will be a project and I can't guarantee you."

Wang Chenyu nodded helplessly. He was actually very clear from Zhai Yu's introduction to his work in this company, he knew that as long as Zhai Yu could encounter opportunities, he could still write a common product into the solution recommended to users.

Therefore, he decided to give Zhai Yu a temptation so that Zhai Yu could understand that selling products that are beneficial to each other is profitable.

So Wang Chenyu said: "In fact, the brand of We Gongli is not well-known on the market. However, this is not well-known and has the advantage of not being famous. The main advantage is that the profit of selling our products is considerable, because the prices of our products are positive and opaque, and users can't find it if they want to inquire. For example, an industry system integrator tied us up and recommended our products to users in the project, and they can get the price protection of our company when bidding. Even if the competitors of this system integrator and users want to ask for prices from our general company or other branches, they will be priced because of the price.

I can’t ask about the low price for system integrators. I have such a system integrator in my hand to cooperate with me, and I praise our company’s price protection policy. The system integrator made nearly 80% of the profit on our equipment in the last order. Now selling various products from foreign brands, which kind of products have such profit margins? We are acquaintances, so I will give you a solid foundation and sell our products the most profitable. Not only is your company making money, but the user has room to operate if you have any ideas or if you have any personal ideas. I think this is the core competitive advantage of our company.”

Zhai Yu couldn't believe his ears, the profit margin of 80% was simply too high, and it was almost doubled!

In fact, he still didn't tell Wang Chenyu some information. When his boss asked him to run the company, he clearly stated that Zhai Yu's requirements for profit margins are not high. Apart from the consultation fee given to users, the net interest rate of the project is enough to have a 20%.
Chapter completed!
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