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Chapter 559 Sales Training (1)

However, Guo Yongheng, who is responsible for connecting with sales training lecturers, seemed to have a very accurate grasp of the psychology of the people in the conference room. He said before the training: "For this sales training, I bought funds from Mr. Zhou and spent a lot of money to invite these two teachers to give lectures to everyone. Maybe some people think that they are old salesmen and have done a lot of orders, so there is no need for this kind of training. But I would like to remind everyone that this kind of specialized sales training with fees is actually pioneering for everyone's thinking in their daily work, so our company's

Sales managers should listen carefully and study hard. You will realize that many of your previous actions in ordering are actually wild ways and not systematic. The two teachers we invited today are the first domestic sales seniors who work among foreign manufacturers and have top performance in the industry. Their experience and the refined sales routines are very valuable, and not everyone can have the opportunity to listen. I will just say a few words, and the following time will be given to the two lecturers. I will also sit here to learn with everyone and make progress together."

When Wang Chenyu, who was sitting in the audience, felt tired of hearing Guo Yongheng say this. If these two so-called lecturers are really as good as Guo Yongheng boasted, then these two are not going to continue working in foreign manufacturers? Even if they are not promoted, they will at least make more money than running a training company like this? Could it be that Guo Yongheng was fooled by the people of this training company that he couldn't find a job? That would convince Zhou Shancheng to spend money to invite them to do this kind of sales training?

At this time, a lecturer had already stepped on the stage and introduced himself with a smile: "Hello everyone, today is an internal meeting of Gongli Group, so the main leaders and sales leaders of Gongli branches across the country were gathered. Let me introduce myself first. My name is Liu Gangyi. Before I started the training company, I was a senior account manager of BmI China. He was responsible for leading a team to specialize in large projects with an amount of more than 2 m US dollars. He once became the gold medal sales of BmI Asia Pacific for two consecutive years. My Team also became the team with the highest sales performance in BmI Asia Pacific for two consecutive years. In fact, I am not here to teach you today. Mr. Guo, we were too high just now. We are here today.

, mainly to share many experiences in sales work with you, and to extract the common things in these experiences into a complete system. This system is the most important. Only after listening to what our lecturer said today will you have an experience. After all, we are not rookie sales, and we have already had a lot of sales experience. It’s just that everyone is very busy at work and does not concentrate on summarizing their experiences. Today we are here to do this. If you have any questions during the sharing process of our lecturer, please feel free to raise them and we will discuss them on the spot. Okay, these are the nonsense I said before the beginning. Let’s talk about what sales and sales management are.”

The people present at the audience are all old fry, so naturally they know what the purpose of Liu Gangyi’s previous nonsense was. It was nothing more than self-introduction, showing that he was qualified to provide sales training for everyone. At the same time, I also hope that the sales training will be effective. After all, since I started to eat the training bowl, Liu Gangyi naturally could not ruin his own place. As for the request for asking questions at any time, it is for everyone to listen completely. Only in this way can the effect be good. This is also a common trick used by Gongli’s group of people when doing technical communication with users, and Wang Chenyu is no exception.

So Wang Chenyu smiled knowingly, spread the notebook, put the pen on it, and waited to listen to this speech, which is known as the BmI Asia Pacific gold medal sales. He was very curious, what will Liu Gangyi say next, can he still talk about sales work?

Liu Gangyi said: "Sales work is basically the same in the IT industry. No matter which manufacturer it is, the methods are similar, but in fact it is always the same. It is just that the objects we face are different. We all know that there are two main sales models in China now, one is channel sales for channel vendors, and the other is customer sales for end users. Before coming to this part of channel sales, Mr. Guo told me that there is no need to talk about it, but that the focus should be placed on the scope of customer sales. So today my main content is to talk about how to be an end user."

After a pause, he continued: "In the past, before foreign manufacturers came in, all of them were a group of salesmen who were selling slowly in practice according to our own national conditions. There was no complete system. So far, no university has specially opened sales courses. Of course, this has something to do with the short time of our country's special market economy. But when foreign manufacturers enter our domestic market, why can they quickly occupy the market and quickly establish market advantage? I would like to ask everyone to tell me why?"

Many people in the conference room spoke out: "Because of the technology and products of foreign manufacturers, they are highly favored by users."

"It is because the market department of foreign manufacturers is very powerful. They first conducted market research, figured out the purchasing habits of domestic users, and formulated special market strategies to influence users through advertising and other forms."

"It's because there are no competitors in China..."

...

For a moment, the voices in the conference room were heard one after another, and everyone was unanimous, but these reasons were summarized by the various obstacles and problems that the people who benefited the public in their daily work.

Even Wang Chenyu deeply agrees with some of the reasons raised. Not to mention anything else, he has met too many users who only like foreign products. These users may be because they are fascinated by foreigners, or they may think that foreign manufacturers have almost leading products, hoping to purchase the best products and technologies, etc.

After everyone finished speaking, Liu Gangyi smiled and said, "Actually, the reasons I heard everyone say are mainly several reasons, such as leading product technology, clear market strategies and closely cooperating with the sales department, etc. In fact, these are some reasons for Tab1e. I cannot deny that these factors are at work, but at the same time, I personally think that foreign manufacturers have very advanced sales systems and sales concepts that play a very important role. These sales systems and sales concepts are the essence of these multinational companies over decades. They only need to make some corrections based on the different market environment they face and can be copied."
Chapter completed!
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