Chapter Eight, Eduard von Bornfield
"You want to open a newspaper. Have you ever thought about how to make a profit?" Mrs. Sophie asked with concern.
profit?
This is impossible to make a profit, at least in the short term!
Newspapers are not so easy to open, and newspaper sales are even more unlikely to rise in one day. Without sales, there will naturally be no advertising revenue.
Under normal circumstances, the newspapers made pure losses in the past few months, and then slowly increased sales, then took on some advertisements, and slowly achieved profits step by step.
In this era, the people in Vienna were not rich, the number of middle class was quite small, and the sales of newspapers were naturally very low.
"I am going to publish novels first, cultivate a group of stable readers, and occasionally broadcast some news that is interesting to the public to attract everyone's attention.
There is no hurry to make a profit. After the sales volume of newspapers exceeds 20,000 copies, we will consider this issue more in line with the actual situation!" Franz said confidently.
"Twenty thousand copies, this is not easy. As far as I know, there are only three newspapers that sell more than 20,000 copies locally in Vienna, unless they are in the national market!" Mrs. Sophie thought for a while and said.
Obviously, she did her homework and did not speak nonsense.
Franz nodded. He knew that even these three companies could not sell 20,000 newspapers in Vienna every day, and only when there was a lot of news could they sell 20,000 copies.
There is no way. In this era, Vienna has a population of less than 500,000, and there will be no more than 80,000 people who can afford newspapers. There will be even fewer people who are willing to pay for newspapers.
Franz estimates that Vienna has long-term newspaper subscribers, about 20,000 to 30,000, and others occasionally buy a newspaper.
It can be said that the living environment of newspapers in this era was quite harsh, and coupled with the strict inspection system, this industry is not easy to do.
Franz's goal is to increase the sales of newspapers to 10,000 copies within one year, of which 6,000 copies can be sold in Vienna will be considered a success.
Mrs. Sophie thought for a while and said, "Franz, since you have thought it through, just do it boldly!
I'll give you a suggestion and recruit a reliable editor who can help you lose less.
It’s better not to blindly intervene in politics, as it will save you a lot of trouble!”
"Thank you, I can see the name of my newspaper. This is just a newspaper that calls for the people, but what to do is not something I should worry about!" Franz said with a smile.
He is unwilling to be used as a gun, and politics can be involved, but he must not blindly stand between capitalists and nobles.
As the heir to the empire, Franz's attitude will affect the positions of many people, which is related to his own personality.
Franz positioned himself as a kind crown prince who cares about people's livelihood. In the battle between nobles and capitalists, he must maintain a transcendent position.
All of these need publicity. Without publicity, how can ordinary people know who they are?
...
Time flies, and Franz quickly selected an editor-in-chief Edward von Bowenfield for the newspaper. The only reason for him is his reputation.
One of the most well-known writers in Austria in this era was a radical young man in his early years and tended to be conservative in his later years.
Now he is already middle-aged, his blood is almost burning, and he has not been completely exhausted.
"Mr. Bowenfield, welcome to join!" Franz said with a smile.
"Dear Lord, I'm glad to serve you!" Edward von Bowenfield replied
"Mr. Bowenfield, I invite you here today, mainly for the location of the newspaper. Do you have any opinions?" Franz asked.
"His Excellency, it is the duty of every journalist to expose the dark side of society. We must dare to expose all this!" Edward von Bowenfield said with great anticipation.
Franz knew why such a person was willing to accept his invitation. His feelings were to find a platform where he could curse people.
Austria is implementing a system of inspections of books and newspapers. If there is no tough backstage, these literati cannot enjoy the pleasure of cursing.
There is no doubt that his heir to the empire is the best backer. Even if something happens, can he, the boss, not seeking people?
Edward von Bowenfield is not young anymore and has learned to compromise in the face of reality. He just created a book called "Adult" that satirizes the government not long ago.
After the release was released, he was worried because it was issued privately and did not pass the inspection of the government agency. He was arrested and he was in prison.
Just as he was about to run away, he received an invitation from Franz, so he decisively accepted it.
These days, the secret police in Austria are also watching people take care of themselves. If he works under Franz, as long as he does not do too much, these people will not attack him.
Franz shook his head and said, "Mr. Bowenfield, there are so many newspapers that reveal the dark side of society, and we are not short of this one.
The purpose of my founding of this newspaper can be seen from the name of the newspaper that our purpose is to make a voice for the lowest level of society.
I hope to change the living conditions of the lower-class people in China through our efforts. They need bread and cheese. This is the most basic living needs of mankind and should be guaranteed!”
Any newspaper has a high-level concept. At this time, Austria did not have such newspapers that specifically spoke for the lower class because this class had no money to buy newspapers.
"Your Excellency, I have to say that your intention is great, but to achieve this goal, we must change our current political system!" Edward von Bowenfield began to carry private goods without hesitation
Franz smiled and said, "The Austrian system does need to be changed, but I don't know how to change it."
Even if there is a ready-made solution in front of me, it is not enough to make a correct judgment based on my accumulation of knowledge, so I must remain silent on this issue first.
However, I know that no matter how the system changes, the lives of the lower classes need to be changed, which requires the government to formulate more laws to protect their interests!
Mr. Bowenfield, your task is very important. More people in society must understand the lives of the lower classes and care about the lives of the lower classes!
It would be even better if government legislation could be promoted to protect their interests!"
Who is afraid of who to fool people? Franz made Edward von Bowenfield have nothing to say. Everyone knows that Austria needs reform, but how should it be reformed?
Everyone has different interests and needs, and naturally there are different reform plans. Franz simply makes a small move and don’t expect a 16-year-old kid to decide the fate of the country.
Chapter completed!