Following last year's convention, a major movie was also launched on Xiangjiang on January 1.

It is the second part of the "Best Partner" series, the signature of New Art City.

This guy is also overbearing and knows that Kirin Movies won’t compete with them for the January 1st schedule, so after last year, they launched "Best Partner" at this time, which means that this schedule is fixed.

In the past year, the Seven Monsters in New Art City have made a total of 15 movies. Although they are both good and bad, they still make a lot of money overall.

Since Xinyi City has made money, Boss Lei’s Princess Cinemas naturally made a lot of money.

After a year of calculation, they actually had a pre-tax profit of about HK$100 million!

Although it is not as changeable as Kirin Film Company, and it is not as good as Jiahe Company, which has Cheng Long and Hong Jinbao, it has surpassed Shaw Brothers Film and officially became the third largest film company in Xiangjiang.

Even though their foundation is not too stable, New Art City not only has "Best Partner" but also "Dragon and Tiger Youth Team". Even if they only make one movie a year, they have already achieved dazzling results. Unlike Shaw Brothers, they can only rely on old movies and old-fashioned thinking to support them.

In order to achieve greater achievements this year, Lei Jueguen specially allocated 30 million yuan in the second half of last year to produce "Best Partner 2".

As soon as the number of 30 million was released, Xiangjiang was a little impressed with them.

You know, even three years ago, the box office champion was not as high as 30 million!

Not to mention the investment of a movie.

Even if you can invest 5 million, it is a blockbuster, and there is no such thing as investing 10 million.

This is the trend of blockbuster production driven by Yin Jun that has driven the cost of film production in Xiangjiang to become increasingly high.

On the one hand, the film pay of celebrities is getting higher and higher.

Three years ago, a good star could be hired for 300,000 yuan, and the first-class star was about 500,000 to 700,000 yuan. If it was 1 million, I'm afraid only top stars like the Xu brothers and Cheng Long could get it. Even Hong Jinbao and Zheng Shaoqiu could not get it.

Now, it is said that Cheng Long received 8 million yuan in filming "Red Fan District"; the main actors in "Police School 2" also received 1-2 million yuan in pay, and the highest Rowan Atkinson even received 2 million US dollars in pay; in addition, Eddie Murphy, who starred in "Beverly Hills Police Detective" in Hollywood, ended up receiving 5 million US dollars in pay.

Of course, Eddie Murphy and Rowan Atkinson cannot be included in the local pay for Hong Kong, so the most is Fei Xiang from "The Speed ​​of Life and Death".

With this movie, he added a lot of dividends, with a total of 3 million US dollars. It was about 20 million Hong Kong dollars. It was really scary.

Not to mention these commercial blockbusters, Zhou Runfa won the Cannes Palme d’Or for his wonderful performance in "Prison Storm" and his winning of the Cannes Palme d’Or, so Kirin Movie gave Zhou Runfa a bonus of HK$6 million.

From this point of view, Xiangjiang Film is now very different from before, with various expenses increasing, and many small film companies cannot adapt to this environment.

Although they are still making movies, they can only make hundreds of thousands or two million due to various restrictions, but they can turn them off with just one or two million.

Because of Yin Jun, Cheng Long, Xu Guanjie and others' movies, how could those movies that are obviously made up of can satisfy the audience in Xiangjiang?

Even if it can’t satisfy the audience in Xiangjiang, how can it be sold at a good price in another place?

However, some companies that make Fengyue movies still have relatively comfortable gains with their precise market positioning, small costs, quick screening, and medium returns.

The main reason why I support Xinyi City to spend HK$30 million to film "Best Partner 2" is of course that the box office of "Best Partner" sold well in other places, with a total of HK$35 million. This alone allowed them to make money back with capital and profit, and then the box office of the local city was net profit.

This time, before the filming of "Best Partner 2", Yin Jun discussed with Lei Juekun that the first part of "Best Partner" was purchased by a distributor from another place and made it into a videotape and played it in Europe and the United States. The effect was actually pretty good. So this time, Lianyi Film and Disney are planning to join forces to help New Art City release "Best Partner 2", and the money they received was divided according to the proportion.

Lei Juekun naturally agreed happily about this. With the seven major Hollywood operations in the future, he faced dozens of developed European and American countries. The prices would definitely not be low, at least it was much better than the buyout price of hundreds of thousands or hundreds of thousands given by those small publishers before.

In order to make the second release of the movie in Europe and the United States successful, Lei Juekun increased the production cost again, increasing the production cost to 30 million.

Then another important reason is that the price of movie tickets in Hong Kong has increased again.

In recent years, prices in Hong Kong have been rising rapidly, including salary. At first, it was around 1,200, but in 1981, it was almost almost 2,000 Hong Kong dollars.

In just 4 years, salary has increased by twice as quickly as it is normal for movie tickets to rise.

Yin Jun remembered that when he went to watch the first movie with Guan Zhilin, the price of the movie ticket was 6 yuan, but in 1981 last year, the average price was around 2 yuan.

The theaters in various major theaters in Xiangjiang have long agreed that starting from January 1, 1982 this year, the ticket prices of movies will rise again, ranging from 10 to 12 yuan respectively.

The best blockbuster is 12 yuan, and the most general movie ticket price will not be less than 10 yuan.

Don’t underestimate this piece. The price increase of two pieces is a 10%-20% increase compared to the unit price of movie tickets. It represents a 10%-20% increase in movie box office, and it represents a 10%-20% increase in box office revenue!

1 million is not much more than 10%-20%, but what about the box office of 10 million? What about the box office of 20 million? What about the box office of 30 million?

It was also because of the arrival of such a large piece of fat that New Art City decided to release "Best Partner" on the first day of the New Year to have a good start!

The result was as they imagined, and it was a box office hit.

The box office on Friday of the first day reached 2.1 million, almost higher than the highest single-day box office in the first episode of "Best Partner".

Saturday's box office reached 3.2 million in one fell swoop, becoming one of the few super movies among the Hong Kong movies that can have a box office of more than 3 million in a single day!

Then the box office fell back to 2.5 million on Sunday, but the box office in the first three days of the first weekend reached HK$7.8 million, far exceeding the first episode.

According to this trend, it should be no problem to reach a total box office of 30 million after the six-week screening cycle ends.

Of course, the 30 million yuan invested by Xinyi City is not all used for shooting. The only one used for shooting is about 20 million yuan. The remaining 7 million yuan was used for some special effects, and the other 3 million was used for promotional advertisements.

With the development of the film industry, the tradition of good wine is not afraid of deep alleys, and there have been many changes.

The most representative one is Yin Jun's "Speed ​​of Life and Death". The overwhelming sky-high advertising fee of 50 million US dollars has really brought it a lot of audiences.

In addition, the "Great Split" advertisement produced by Yin Jun was the first to make the movie's male protagonist Fei Xiang famous, which is also a classic marketing.

If it weren't for the addition of these two major factors, "The Speed ​​of Life and Death" would not be able to compete with "Superman 2" in North America.

If it weren't for the shocking battle with "Superman 2", "Life and Death" wouldn't have won that much reputation, and it would be even more unlikely to be a big hit in Europe and South America.

Therefore, the quality of the film is of course important, but publicity is even more indispensable. The greater the investment, the more we should do it.

There is a lot of publicity investment of HK$3 million in Hong Kong in this era. In the newspapers such as Qilin Daily, Pear Daily, etc., you can see "Best Partner 2" every day. Xu Guanjie, Mai Jia, Zhao Yazhi and others have also been on several TV programs to promote, and they did a good job of warming up.

Therefore, such a good first weekend result was expected.

Seeing such excellent results as "Best Partner 2", theater dealers from Baodao, Japan, South Korea, Southeast Asia and other places ran over one after another and strongly demanded a buyout to issue.

But now Princess Jin is no longer a small film company that was just established two years ago.

The continuous success gave Lei Juekun more confidence.

Except for small places like Singapore and Vietnam, he can accept buyouts, other foreign markets like Japan, South Korea, Baodao, and Thailand, he requires everyone to make the same profit according to their share.

Princess Jin should not be too much, with 30% of the box office revenue, and the rest are all divided by their theater business and cinema.

When the distributors heard this request, they were shocked.

Because before that, Yin Jun's movie had the confidence, "The Speed ​​of Life and Death" was made according to the share.

But that's "Speed ​​of Life and Death"!

Although "Best Partner 2" is good, it is definitely not as good as someone else's "Speed ​​of Life and Death". Are you so brave?

However, no matter what they said, Lei Juekun made up his mind this time and must try this share agreement.

There was no way, the first thing that could not be stable was the film dealer in Baodao. Their families were competing. They responded faster and signed the share agreement directly, and took the copy and started planning to release it.

Next comes Japan and South Korea. Fans from these two countries have now become Yin Jun's die-hard fans, especially Japanese fans who know that Yin Jun is Mr. Jun. For Yin Jun's own films, Yin Jun's scripts, they are absolutely fascinated to support them, and none of them will be lost.

Before, both "Dragon and Tiger Team" and "Mr. Zombies" triggered a craze for movie viewing in Japan and gained a lot of box office.

Therefore, after Japan fell again, South Korea could not hold on.

Several big heads have surrendered, and the remaining countries such as Thailand, Malaysia, and the Philippines naturally have to compromise and sign a share agreement with Princess Jin. Everyone was ready to release it one after another.

In this year, Hollywood blockbusters have not yet begun to show their power and everyone is a feature film, the film model of Hong Kong, which has an oriental cultural atmosphere, is more popular among Asian people.

So basically, as long as there are familiar people, familiar directors, and familiar screenwriters in the Xiangjiang movie, the fans will know whether it is good or not, and there is no need for these theater vendors to promote it.

The myth of Hong Kong films is actually just like this.

Of course, the myth of Hong Kong films in the end was also broken by the Hong Kong filmmakers themselves.

Not only those small and medium-sized film companies that followed the trend, Jiahe, Yongsheng, and Xinyi City, were all crazy about fishing, and in the end everyone had fun together!

However, even in the era when Hong Kong films are dead in 2020, Asian fans will still buy them with familiar names such as Liu Dehua, Zhou Runfa, Liang Chaowei, and Zhou Xingchi. This is probably the evidence that Hong Kong films maintain the last golden age!
Chapter completed!