American movie playback is generally clear.

For example, blockbusters and popcorn movies, usually summer vacation is the largest basic platform.

The awards season movies will be played around September to December, and the preparation will be longer, which will be around February to April.

The awards and artistic movies of Kirin Group in the past two years are usually from September to December.

This year is no exception.

The first one to be released in mid-September is "Unt Touch" starring Eddie Murphy and Zeng Zhuang.

This movie about servants taking care of paralyzed wealthy people and gaining friendship and touching. With the strong distribution and promotional capabilities of Disney and Lianyi movies, the box office was pretty good.

They won a box office of 15 million US dollars in the first weekend and another 10 million in the second week.

Art films are played for a long time. According to this situation, when they are released, they may be able to hit the total box office of 80 million US dollars.

The plot of the entire "Unt Touch" is not complicated and there are no special effects. Eddie and Murphy even lowered the price to play the role of $500,000, so the cost is about $6 million, and the cost of promotion and promotion is only $15 million.

If it's a box office of 80 million US dollars, "Unt Touch" will definitely make a big profit.

The key is that "Unt Touch" has a good reputation, and it has been so popular from the beginning. It has won the praise of film critics and is hailed as a rare good movie this year.

It is unknown whether the film critics have collected money, but the black brothers and the housewives who have nothing to do, were influenced by the film critics and walked into the cinema without scolding them.

Most people think "Unt Touch" is very good, without the cliché of being cliché. The little things that the two get along with are like daily life, but they are full of ordinary touch.

This kind of touch is not caused by sensation, but is expressed naturally, very easy to understand, and makes people feel effortless.

For ordinary audiences, such a movie is a good movie.

Since the reputation is so good, it is easy to make a profit of 10 or 20 million yuan for subsequent video tape rentals.

Adding to the sale of copyrights overseas in Shanghai, "Unt Touch" has achieved more than four times the investment, which is not a problem at all.

But everyone knows that "Unt Touch" definitely does not mean thinking about commercial achievements.

It was for the Oscars from the beginning.

Because no matter the idea, plot, actors, and even shooting techniques, they are all Oscars.

Although director Barry Levinson is just a newcomer and has only directed a low-cost movie like "The Little Restaurant", he has a very deep skill behind the scenes and has had two Oscar nominations for the best script.

One of them was at this year's Oscars, but he lost to Yin Jun's "The Deep Love of Mother and Daughter".

But Barry Levinson's directing skills are very good. A movie was made with warmth, which attracted a lot of attention.

Some of the old men from the Film Academy said in private that Barry Levinson made great contributions to the filming of "The Deep Mother and Daughter" and looked forward to him making a better movie in the future.

Of course, Yin Jun is the one who is most praised.

I am used to his genius beauty. The people of the country still can't help but praise Yin Jun's screenwriter skills.

This kind of movie that conveys the values ​​that Americans like is not written by Chinese people like Yin Jun in Xiangjiang.

He should be a very wise middle-aged man, who has experienced many things, has a lot of life experience, and even has related disability and feeling of being taken care of.

Such meticulousness is really rare.

However, the discussion about "Unt Touch" was quickly suppressed by another movie.

It is "Rain Man" filmed by Yin Jun himself.

When Americans make movies, they regard them as a business, so movies are also called movie industry.

What industry represents is not only the shooting process, nor the special effects technology it has, but also its very complete publicity and distribution process from beginning to end.

For example, Yin Jun's "Rain Man".

The promotional machine started moving one month after the end of this year's Oscars, which is about April.

On the one hand, Yin Jun lost regret at the Oscars and followed the popularity of the Oscars; on the other hand, he said that Yin Jun wanted to make an equally excellent movie to hit the Oscars again.

If it weren't for thinking about Oscars, this publicity might have to play another tragic card, and scold the Oscar for being corrupt and stupid, and it did not allow "Shawshank Redemption" to win the Best Actor and Best Director.

From April to now, about how Yin Jun casts a role, what are the characteristics of the actors, the highlights on the set, etc., they will appear in newspapers and TV entertainment news from time to time.

Because "Rain Man" was named "Yin Jun's classic work that struck Oscars", its popularity has never continued.

Since the promotion in April, "Rain Man" has been listed by many as one of the movies that they want to watch this year.

So in early October, half a month after the release of "Unt Touch", "Rain Man" was grandly released in more than 1,800 cinemas across the United States, and the first scene was full.

What I want to say here is that Americans are definitely not just watching commercial blockbusters, they are just as enthusiastic about watching dramas.

For example, the highest annual box office of Forrest Gump in history came from this.

The same happened to be true for "Rain Man" in his previous life. It was the box office champion in North America in 1988, and won 180 million US dollars in North America in one go.

The box office champion in 1986, which was similar to its box office, is a blockbuster like Top Gun!

Therefore, in the United States, a mature film country, as long as it is well filmed, there is no need to worry about no one watching it.

Compared to Tom Cruise, who has matured in 1987, Johnny Depp is still very immature.

However, the role of my younger brother is already very childish. Johnny Depp's appearance is good, and Yin Jun has polished his acting skills for half a year in advance, so even if he was crushed by Tom Hanks, he still strongly performed his own characteristics.

It goes without saying that Tom Hanks is the autistic brother of "Rain Man" who was portrayed vividly by him.

Everyone looked at him like they were looking at a real autistic person, and they would not be out of the way.

How to perform a brother's deep love for his younger brother through an autistic patient is of course not something that ordinary people can do.

Such roles depend entirely on the performance of the actors.

If you perform well, it will be a classic.

If you don't perform well, it's going to ruin a movie.

Tom Hanks naturally performed well and was excellent, so everyone was moved to watch it. The frequency of crying was more frequent than "Unt Touch".

The box office results show the audience's love.

It won a box office of 28 million in the first weekend, but rose instead of falling in the second week, reaching 31 million!

In just two weeks, "Rain Man" announced his return and entered the stage of profitability.

"Rain Man", which has both reputation and box office, also created a problem.

That is next year's Oscar winner battle.

Originally, "Unt Touch" came out, everyone thought that Eddie Murphy was nominated for the Best Actor. If you compete seriously, it is not without hope that you will have the support of a black group, the strong public relations ability of the Kirin Group, and the gimmick of a black actor. These are all good reliances for Eddie Murphy to become the Best Actor.

But when Yin Jun made his own film "Rain Man", everyone realized that the young Yin Jun was so messy that Tom Hanks was not inferior to Eddie Murphy at all, but even better and more ease in terms of details than Eddie Murphy.

Eddie Murphy's performance in "Unt Touch" can also see some traces of transformation from a comedy film.

But Tom Hanks is different. He is at the peak of his career as soon as he appears. This young actor who has only played some supporting roles before, officially played the lead role for the first time and is the protagonist of Yin Jun's movie. He is not afraid of his performance. His eyes and actions and details are all very good, and it is worth watching it again little by little.

In terms of marketing, pictures and records of Tom Hanks having been in the mental hospital for several months and eating and sleeping with patients with self-diseases were immediately revealed.

This immediately made Tom Hanks go from a "genius" actor to an "experience" actor.

This kind of actor who does not hesitate to schizophrenia for the sake of his role is even more respectable.

They really put all their energy into acting.

So everyone also understands why Tom Hanks is so vivid, it is exactly the same as a real autistic patient.

Eddie Murphy also experienced the lives of volunteers, but this kind of learning that was out of the way was still worse than Tom Hanks going directly into it.

What's more, from the very beginning, everyone knew that Yin Jun's "Rain Man" was an ambition to attack the Oscars.

In this case, Yin Jun cannot help but push Tom Hanks to compete for the Best Actor in the Oscar.

Then the question is.

He is another candidate for the two best actors, and it may be from the Kirin Group.

Who will Kirin Group promote?

It's impossible to push both, right?

This will waste resources.

After all, in the decades of Oscar history, there have only been three double yolk eggs, one actor, one actress, one actress, and one Best Sound Effect Award.

The reason why the actor's double-yolk egg appeared in the fifth Oscars is because there is a rule for the Oscars. If the votes between the two are only 3, they will tie and win the award together.

The film school that determines Oscars has more than 7,000 members. The chance of the two candidates being less than 3 votes is too small.

So it is almost impossible to double yolk eggs.

If both Kirin Group were promoted, would it waste firepower, would it bore the judges and thus make the other two cheaper?

The answer is really hard to say.

From the perspective of the two actors, Yin Jun must have admired Tom Hanks in "Rain Man", otherwise he would not have asked him to make this Oscar-level movie.

But Eddie Murphy and Yin Jun have a better relationship.

Because Eddie Murphy was promoted by Yin Jun, his acting career was promoted by Yin Jun. It is said that he has Yin Jun’s private phone number and can be contacted at any time.

Both have their own advantages and disadvantages, and their own strengths and weaknesses.

How to go to public relations and how to choose, it seems to be a difficult problem to the outside world.

It depends on Yin Jun’s final decision.

But no matter what, almost all media and film critics think that the best actor in the Oscar this time, Kirin Group has a great advantage.

To put it bluntly, both Eddie Murphy and Tom Hanks are native Americans.

Compared to Zhou Runfa who came from Xiangjiang, their natural favorability in the eyes of the judges can increase by a few percentage points, and the chance of winning an Oscar is naturally greater!

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Chapter completed!