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Chapter 1614 The First Step of Kylin Computer(1/2)

Zhong Chuhong came to Huajing, but Yin Jun now has arrived in the United States.

March is the traditional awards season in the United States.

It is also the most famous time for Oscars. If it is not considered Oscars, there are actually various film festivals all year round. In the future, the awards that domestic stars often win are from these places.

Yin Jun can not go to other award ceremony, but Oscars wants to give face.

Then in the United States, Yin Jun also has many matters to resolve.

The first is to understand the promotion and sales work of Kirin Computer.

In March, Kirin Computer has completely fallen out with ibm.

These actions of Kirin Computer cannot be concealed from others.

They don't want to hide it from others either.

So ibm was very sensitive to their purpose and was furious.

The little guy who used to make a living by himself actually wanted to rebel and set up a computer company to fight against him. What's so great?

So ibm not only took back the best agency rights for Kirin Computer, but also filed a complaint with the federal court, demanding that Kirin Computer be prohibited from assembling and producing the computer itself.

The reason is that they use ibm's channel and are suspected of taking away users, which seriously infringed on ibm's interests.

Baker Lee, general manager of Kirin Computer, has no ambiguity at all, hired a law firm in the United States that is best at fighting such lawsuits and is preparing to sue them.

Tang Shuxuan here was not idle either. She asked ABC TV to dig deep into various scandals about ibm and broadcast it once a day.

Just a week later, ibm's stock price plummeted 22%, and several senior executives resigned. In addition, the chairman who retired last year was also summoned by the court and was ready to talk to him.

Under such circumstances, how do you think ibm will continue to pursue it?

The court's lawsuit was quietly withdrawn after a slight scrutiny.

It is impossible to cooperate with Kirin Computer, but their spokesperson also announced that the two sides had reached a settlement.

Anyone with discerning eyes knows what's going on.

There is no way, even if your blue giant dominates the world in the computer and electronics industry, you have to admit defeat when encountering giants in the media industry.

Who told them to have the right to speak?

To eliminate this trouble, the promotion of Kirin Computer became a bit unscrupulous.

After nearly a year of development and spending money on laying sales and maintenance networks, Kirin computers have been spread throughout more than 20 major cities in the United States.

They are very good at advertising on weekdays, allowing everyone to know the brand of "Kirin Computer".

Now that he has taken out his own Kirin computer, he has taken out his own Kirin computer, but many computer users have not reacted. This is the Kirin Computer Company's own product.

It is ibm's accusation that made everyone know that Qilin Computer Company has started a new business.

It seems to be nothing strange for people inside the industry.

With a company as big as Kirin Group, it has rich industry resources, so it would be strange if you don’t want to do it yourself.

But to the eyes of computer users, it is a bit new.

Is computer something really that easy to make?

Kirin Computer has only been established for about a year, and it has been more than half a year since it started selling ibm computers - in some places it has not been more than half a year, only two or three months.

Their after-sales service is very good. After calling, they usually arrive within 5 hours of working hours, and the latest one will not exceed three days.

If you send it to the maintenance department for repair, you will be notified to repair it within two days and you can take it back.

This is already the same speed as the United States, which is known for its laziness.

After all, in the United States in 2020, if the water pipe bursts and is scheduled for repair, you have to wait at least three or five days, and sometimes it will take longer.

As for express delivery, it will be even longer, and it is not too slow to deliver the same-city express delivery within one week.

Just because of after-sales service, many users did not sneer after seeing the advertisements on Kirin computers everywhere.

Then Kirin Computer also allows all users and potential users to go to their sales stores to try out the performance of Kirin Computer.

In the past two years, private computer users in the United States have been in the first blowout era.

Even if it is not for the sake of their own improvement, and for the sake of their children to get access to high technology at the first time, parents are willing to buy it.

In the eyes of later generations, this kind of original computer is not cheap. The cheapest HP and Compaq computers are basically around US$2,500, but their performance is far less than that of ibm and Apple.

ibm and Apple's computers are indeed very good, but the price is not something that ordinary people can afford.

Apple's latest high-configuration computer, priced at $5,999, exactly the same as their virtues in later generations.

But there is also exactly the same as later generations that there are many apple brains now. They cry and shout that they must buy the best Apple computer, but they don’t know why.

In comparison, ibm is more generous than Apple, with a low-end $3,000 US dollars, a high-end $3,500 US dollars, and a high-end $4,000 US dollars.

However, there is another point that Apple has its own operating system, and other brands of computers do not have their own operating system, so they need to purchase other operating systems before they can use it.

The first choice is naturally Microsoft's windowing system, but Microsoft's in84 is not cheap either, just $800 per coupon.

But in terms of operating systems, Microsoft's windowing system is the best and most convenient. It is easy for adults and children to use it, and it is very easy to use.

But in this way, the cost of the entire computer will increase significantly, and the cheapest one will be $3,300.

In this case, the first computer of Kirin Computer Company, with Microsoft's operating system, was shocked to a low price of 2999, which is indeed the conscience in the conscience.

So, many people took their families to the Kirin Computer store to try the performance of this computer.

Starting from March, every Kirin computer store will receive more than 500 groups of guests every day. By weekends, this number can be doubled by one or two.

Both newspapers and television stations reported on this jaw-dropping grand occasion.

Although it is a bit like a publicity stunt, so many people are indeed coming, which has caused a mess.

One of the reasons for this situation is that the number of Kirin computer stores is not large, and there are only 8 big cities like New York, and some medium-sized cities, but only 3.

Compared with New York City's population of more than 20 million, other cities are mostly large cities with more than 5 million, and there are indeed not enough such stores.

But this is already the one with the most service outlets among all computer companies.

ibm has only one repair and after-sales outlet in New York. If you want to repair a computer, you have to wait at least one or two months.

This is also why ibm was so happy after Kirin Computer took over the after-sales repair work.

The price that Kirin Computer paid for this was that in more than half a year, it recruited and trained more than 2,000 after-sales engineers.

The skills and standards of these people are definitely uneven.

Baker Lee asked the old engineers to use the method of training instead of training to teach new college graduates on-site, so as to encourage them to make progress.

After so long maintenance, most of the engineers have passed the qualification.

After all, all computers such as ibm are produced in modular form. If something goes wrong, it will be replaced directly into a new one. Generally, it can be done.

What is really difficult is to bring it back to the maintenance department for maintenance, where more elite engineers take turns on duty 24 hours a day, and they also teach students while repairing, which is very efficient.

As of now, in March, more than 5,000 newly recruited apprentices with a certain foundation in electronic engineering have been recruited.

After they have learned, they will be randomly assigned to the new cities that Kirin Computer will be opened up, and will continue to expand the sales and maintenance network of Kirin Computer.

Faced with a steady stream of guests every day, each Kirin Computer Company with two floors has hundreds of Kirin computers, and every five will have a staff member or a temporary engineer who will help explain and answer questions.

Even so, after a day of busyness, they collapsed directly on the ground, not wanting to move.

Baker Lee could only give three times the salary as a reward, which made them surrender under the powerful power of Franklin and work hard for more than 12 hours a day.

These busyness will naturally lead to achievements.

Usually after trying to control the Kirin computer, people are very satisfied with the fluency, reaction level, sound effects, various useful programs, etc.

There is still a gap between ibm and Apple, but compared with HP and Compaq, it seems to be slightly better.

Moreover, within two years, all non-human damage will be repaired by Kirin Computer for free - the previous computer companies will only have one year of repairs.

Such a price, such experience, and such after-sales service are already worth the money.

Not only that, Kirin Computer also joined forces with Citibank in the United States to launch a loan service to apply for Citibank credit cards.

If you book the full amount before the official release in May, Kirin Computer will help you with the 6th period of handling fees and interest activities.

In other words, 6 installments are free.

This is a very common promotional method in future Taobao or JD.com.

Usually, if people buy things, they see several free issues, and after this, they don’t spend much money every month, they will immediately buy them directly - without considering it. In fact, you still give so much, but you just divide the bill into a few months, which seems to be less.

But in today's 1984, I have never seen such a large-scale unlimited interest subsidy event.

Originally, the computer was $2,999, and the 6th issue was free, so you only need to pay about $500 per month, which was very cost-effective.

The interest rate on foreign credit cards is not something that people like us in China who have basically never used credit cards can understand.

Generally speaking, our credit card interest rate is around 8%-10% per year, which is basically a little cheaper than the 10%-12% annual interest rate of WeChat loans and WeChat.

But the average credit card interest rate in the United States is 18%. When encountering credit cards issued by some large chain stores, you can get a 30% interest rate per year!

It's simply terrifying!

So Kirin Computer Company has paid about 300 yuan in interest for users.
To be continued...
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