In the past two years, Microsoft has released two products in a row.

They are win2.0 and win84 respectively.

These two products have made very obvious progress compared to the previous ones. They have excellent performance in graphics instructions, programming-friendliness, and fool-like operations.

Therefore, they all sell very well.

For example, last year, win84 sold 42 million copies.

At the same time, the total number of new computers is only 63 million, which shows that 66.7% of computer users choose the win84 system.

Some of the rest are Win2.0 system users in 1983.

Total, the windowing system has occupied more than 80% of the market share.

no way.

The window system is really powerful.

In the past, computer systems were not used by ordinary people at all. The kind that was all code and did not even have computer graphics control. They could only be used by computer professionals and were basically out of reach with ordinary people.

This is also the reason why these personal computers could not sell well in the past few years.

Because how could ordinary people, especially children, be interested in such complex, profound, and boring computers?

Only after the window system comes out, especially after the graphic page of 2.0 appears, can ordinary people learn and use computers in the easiest way.

This is true in the past and present lives.

It was only after the window system appeared that the personal computer business had a rapid development.

Take Kirin computer for example.

In 1984, the Los Angeles factory produced 650,000 computers at once, which made American workers work overtime for an extra hour every day and then improve production technology, which was the only way to complete the order.

In 1985, there were 800,000 advance orders in North America alone, which was about 20% more shipments than last year, not to mention those who were waiting for retail and those who were preparing to order this year.

In the end, Kirin Computer could only work overtime while actively improving production technology and improving production efficiency, and then begging Yin Jun to increase its manpower.

This proposal was rejected by Yin Jun.

Then Yin Jun recruited another 5,000 people at the Xiangjiang Kirin Computer Factory, increased the machine production line, and the annual production capacity expanded to 2 million units in one go.

In fact, last year, the sales volume of Xiangjiang Kirin Computer Factory was even greater than that of the Los Angeles factory.

Japan, South Korea, Singapore, Thailand and other countries are not as developed as the United States, but they are actively absorbing new knowledge and technology, so they are very interested in this new type of computer, and it is almost the national power that is promoting the development of computer use.

So last year, the Xiangjiang Computer Factory also exceeded the task, with 1.33 million units.

However, the workers in Xiangjiang are not as spoiled as the United States and the United States. They are very happy to work overtime and do not pay much attention to it, so this task is completed very easily.

Yin Jun has already said that if the production capacity of the Los Angeles factory is not enough this year, it will be transferred from Xiangjiang to sell it, and production will not be expanded again, especially recruiting people, which is absolutely impossible.

Therefore, they can only work hard to increase work efficiency and improve the technology of the production line.

After all, if the sales volume is good and the sales are too high, the generous rewards from Kirin Group will still be more.

If you only want to produce 500,000 or 600,000 units each, you will definitely not be able to get more bonuses.

Kirin computers are very cheap in North America, only $2,999, only about 70% of the price of ibm, HP, etc., but their performance is at least 80%.

As a result, after selling 650,000 units, the profit alone was 650 million US dollars, shocking the industrial circles of the United States.

ibm's profit on personal computers last year was only US$3.5 billion.

You Qilin Computer Company has no technology, but you just bought other people's parts and assembled them, designed the appearance of the shell, keyboard, etc., and can you sell so much, and the profit is so high?

Kirin computers are also helpless about this.

Although private companies do not need to publish financial reports to the public, you have to pay taxes.

Journalists with great powers can always get all kinds of first-hand tax payment materials, and then start to find experts to analyze. The final result is eight or nine.

Although Kirin Computer has repeatedly denied that its profits are high, it actually cannot stop those smart companies from actively entering the personal computer industry.

Among them is a computer company called Dell, which learned from the beginning of the Kirin computer model. After a year, more than 30,000 personal computers were sold in their state, and the profit was as high as 5 million US dollars that year.

Their founder Michael Dell was therefore estimated to be worth 100 million US dollars, becoming another billionaire under the age of 30.

Although his computer has many problems, because Dell is good at advertising and learning Kirin computers, he pays more attention to after-sales service, so he has a good reputation.

There are many people like Dell.

When they saw such business opportunities, they naturally started to learn Kirin computers actively and wanted to copy Kirin computers' success.

But Kirin Computer is too far ahead, and it is definitely not something they can surpass so easily.

First of all, Kirin Computer has a very high purchase volume.

Together, the two major factories in Los Angeles and Xiangjiang, plus losses and maintenance backup, 2.5 million sets of parts were purchased last year.

With such a large purchase volume, the price will naturally be much lower.

According to a research article in the Los Angeles Computer News Agency in the United States, the assembly cost of Kirin computers is 30% cheaper than that of Dell computers when assembling a computer.

After the purchase volume this year is as high as 4 million units, the cost gap in this part will further widen.

Then the second one is that the purchase price of Kirin computers in Microsoft's window system is definitely cheaper than other companies.

Although reporters were unable to get the data on this point, according to everyone's speculation, because Yin Jun, the boss of Kirin Computer, is also the largest shareholder of Microsoft, the ex-factory price of the window system is at least 30% cheaper than others.

In this case, you can't say anything.

Kirin Computer is a private company, and Microsoft is not a listed company. It is definitely not an exaggeration to think what others give themselves to is cheaper.

Third, the sales network of Kirin Computer is particularly good.

Through computer distribution to computer companies such as ibm and HP in the past two years, Kirin Computer has built a sales network throughout North America at any cost.

They were even losing money during that time, but now they think about it, they were preparing for their computers.

By the time Kirin computers were sold, they were using these networks.

Because there are many sales network channels and people already know that they have good strength, Kirin Computer can only have a good start and sell well at the beginning.

The fourth point is also very important, that is, the after-sales service of Kirin Computer.

The poor after-sales service of the Americans is the most criticized.

Usually, not only are the fees high and the service attitude poor, but more importantly, it is very procrastinating.

Repairing household appliances or something requires at least seven or eight days, or even two or three weeks.

Moreover, the attitude of the repairmen who come to the door to serve is usually not very good. If you make a few words annoy them, it is not uncommon to slam the door and leave directly.

But Kirin computers are different. As long as you apply for repairs, they will go to the door for repairs in the first year of buying a computer. The time is no more than 48 hours from the time you receive the call.

Then the whole process is served with a smile, and after the repair is completed, you will also take out a survey form to ask you to fill in the score, and there will be a telephone follow-up visit.

If there is anything dissatisfied, they will make a decision immediately and deal with it actively until the user is satisfied.

To be honest, this last one is the important reason why Kirin computers sell well.

Where have Americans seen such service from the 21st century? And it is a service from China in the 21st century?

All of them were moved!

Even if some maintenance workers were delayed in the previous home and did not arrive at their homes and offices on a regular basis, users would definitely help conceal and say good things when filling out forms and receiving follow-up visits.

Even when ibm sued Kirin computer for infringement, users did not give up on Kirin computers. Instead, many people called ibm to complain, hoping that they could stop at the right time and not make things difficult for others.

With the above written and some details that have not been written, it is difficult for Kirin Computer to sell poorly.

When Kirin computers sell well, they naturally drive Microsoft's window system business.

Of course, Microsoft has not been self-consistent.

Microsoft is in a period of great development now, and they are very serious about the continuous maintenance and update of their own systems.

A company is in a period of rapid development and will inevitably produce good works that will make users feel proud and like.

Why do so many people like win95 and win98 in Microsoft's window system? I'm afraid it's just about this attentiveness.

Microsoft in the future has been Dugu Qiubai for a long time. Starting from the XP system, they wanted to make mobile phone operating systems to defeat Android and Apple. The systems designed for mobile phones and computers at that time were simply criticized.

Not only did they lose many of the previous advantages, but they also failed to please those mobile phone users, which was considered a loss-win situation!

Nowadays, they have actively launched a lot of software during this period, and their evaluations are naturally different.

However, many software companies have received a lot of praise when they are used to sell the software developed by window systems.

Today's software companies still use the disk sales model, which is the simple version of the CD software from the 1990s, using 3.5-inch disks to install the system.

Insert it and enter the password to install it, and calculate the money according to the price of one or several disks per copy.

In the past few years, at least 20 or 30 companies sold 1 million copies of software, and more than 100 companies sold more than 500,000 copies of software have been sold, which has greatly stimulated the enthusiasm of these companies to develop software.

In recent years, the number of software development companies has grown from two to three thousand to tens of thousands, and is even close to 20,000, but it is all due to the charm of money!

The most outstanding software is the official release of the Microsoft Windows system in January this year.

This software that brings together various functions such as documents, tables, editing, drawing, etc. is the software recommended by Microsoft this year.

It received a lot of praise as soon as it was launched.

In January alone, it sold a terrifying 500,000 copies!

Moreover, the praise is very high. People who have used it feel so comfortable and easy to use. It is simply a difference between the previous office software.

According to this sales volume, at least 10 million copies in a year!

When everyone looked at the development company of the office software carefully, they suddenly found that it was not Microsoft, but produced by Kirin Software.

There are also reports that the creativity and details of this office software are derived from Mr. Yin Jun.

People who saw it sighed without realizing it. Genius is indeed a genius. He understands the best thing about what we need!!

...

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