Yin Jun’s filming, especially the filming of Forrest Gump, is a huge thing in the American entertainment industry.

Every day, a lot of media come to take photos and interview.

Apart from the necessary moments, they can't go to the crew to shoot, and it's even more impossible to interview Yin Jun and Tom Hanks.

But the role of actors like Marlon Brando is reflected at this time. The old man is boasting every once in a while, and he praised the crew of "Forrest Gump".

Although everyone knows that he is a bit pleasing to Yin Jun, he can't stand being the Oscar winner and the American God of acting skills.

So after these reports were posted and photos came out from time to time, the popularity of "Forrest Gump" has never diminished.

According to Yin Jun's speed of filming the movie, everyone is waiting for October and to watch this movie that has been worrying about for many years in the cinema at the latest in November.

According to the evaluations of several newspapers and consulting companies in the United States, the box office of Forrest Gump must be bad, and it is very likely to set a record.

But even if the box office of "Forrest Gump" in North America was so amazing that it was $500 million, it was not worth mentioning in the financial circle of the United States.

Now in the financial circle of the United States, the most popular thing is Microsoft's preparation for IPO launch.

It usually takes half a year or even a year for a company to go public from planning to formal listing. If it is a large company, the time will be longer.

Microsoft is a large company because it already accounts for more than 50% of the computer operating systems on the market and is a well-deserved operating system dominant.

Compared with Apple system and Linus system, the window system is simple and easy to learn, and is most suitable for ordinary people to learn and use.

So even if Microsoft decides to go public next year, this will not affect their warm-up at all.

Investment banks and investors are very optimistic about Microsoft.

Because Microsoft's expansion in recent years has been too fast, especially with the strong support of Kirin Computer.

Kirin Computer, which was founded the year before yesterday, has owned two assembly factories in just two years, with as many as 35,000 workers and an annual production capacity of more than 2.5 million units. It is the world's largest computer company.

It's funny to say.

Kirin Computer Company does not have any of its own core computer technology, and all their accessories and technologies are bought.

Including motherboards, chips, hard disks, operating systems, etc., all of which are purchased by Kirin computers from major companies and then assembled together.

Yes.

In fact, Kirin Computer is an assembled computer company. To be precise, it is just a company that assembles parts and sells computers.

It is better than Wang'an Computer Company, which is actually making typewriters, because it chooses more high-tech and represents the real computer in the future, but also has no technical content.

However, in terms of market performance, no one can ignore the performance of Kirin Computer.

From a sales perspective, Kirin Computer has the kind of outstanding strength.

Their annual output of 2.5 million computers not only supplies the US market, but also exports to Europe and Asia.

Compared with other computer companies, such as Apple, ibm, HP, and Compaq, the technical advantages of Kirin computers are not obvious, and they are worse in hardware configuration. When used, if it is used in depth and using some more complex programs, the difference can be reflected.

But no matter what, the price is cheap.

In other computer companies, when the computer prices are generally $4,000,5,000, Kirin computers are only $2,999, which is even lower in Asia, only $20,000.

Such a large price advantage can certainly allow the public to choose it without hesitation.

After all, ordinary people cannot use as many functions as computers, and the configuration and performance of Kirin computers are enough for them to use.

Although last year, many computer assembly companies similar to Kirin Computers were established, among which the most famous Dell Computers, the price is lower than Kirin Computers, and it is only $2,666.

But Dell computers still have little market share.

The reason is very simple.

The quality of Dell computers is worse than that of Kirin computers, and the brand is not that big. Because of funds, the advertising is not so eye-catching.

The most important thing is the quality of service.

Kirin Computer has the service quality of Kirin Group in Australia. As long as you make a phone call, you can guarantee that it will be repaired within 24 hours. The after-sales service attitude is excellent, which makes the Americans feel comfortable buying Kirin Computer. You don’t have to worry about those messy problems, let alone worry that it will take ten or eight days to repair it if it breaks, or you have to wait for a long time to carry it to the repair department.

European and American people attach great importance to service quality, so on this point, Kirin Computer captures their thoughts and then captures their wallets.

Because the purchase price is relatively transparent, according to statistics from some survey institutions in the United States, the net profit of Kirin Computer should be about 20%, which is not too much in the computer industry, but because it sells a lot, it is enough for them to develop stably.

If we consider the future development of the computer industry and expand our production volume, their profit margins will continue to rise.

Kirin Computer is so excellent that it has also led to the valuation of its close partner Microsoft Corporation.

As we all know, Kirin Computer is a company that pieced together computers, and ordinary people find it very troublesome to install the operating system after buying a computer.

Therefore, when the Kirin computer was shipped out of the factory, it was already installed with an operating system. People only had to take it home and turn on the machine to use it.

The operating system it needs is naturally Microsoft's.

From the beginning of choosing installation to now, it is necessary to bundle sales, and the public is not very resistant, because after all, you have to use the operating system, and Microsoft's window system is so easy to use, of course there is no problem.

In this way, every time a Kirin computer is sold, a Microsoft Windows system will be sold, and Microsoft's Windows system sales will also rise sharply.

Not only Kirin computers, everything is imitating Kirin computers, but also the same is bundled sales.

In 1984, Microsoft sold a total of 6.2 million copies of the window system, an increase of about 25% compared to 5 million copies in 1983.

The price of the window system is not cheap, $800 per serving, even if it is discounted, $3 billion is definitely available.

In terms of production profit, of course, it is close to 100%. After all, the cost of copying a disk for installation will not exceed US$10 at most.

But you can't just calculate these.

The various patents that Microsoft needs to purchase, their R&D team, maintenance team, upgrade and improvement team, after-sales team, advertising spending, etc., are the big part of the spending.

Just last year, Microsoft's total expenditure exceeded US$2.5 billion, and then it also distributed 300 million US dollars to shareholders and employees. In this way, Microsoft's total profit last year was only US$200 million.

At first glance, such expenses are really exaggerated, but the software production industry has a very high investment.

Sometimes when you invest hundreds of millions of dollars in, you can’t see any splashes and you will lose it.

For example, last year, Microsoft launched a software plan for light and shadow conversion, which took 5 months and had more than 200 million yuan in funds, but in the end it could only be announced to be sealed and waited for it to continue.

Moreover, although Microsoft's windowing system is selling more and more now, it is relatively more and more expenses.

First of all, their advertising expenses in various countries surged, and the 300 million US dollars of light spent in a year.

Then they set up their own branches in many countries, including sales on the one hand, software maintenance on the other hand, etc. The total number of these foreign staff members is quite large, and the salary is even more large.

But even so, such a high sales scale still adds a lot of weight to Microsoft's valuation.

There is also the Office office software that Microsoft has released since January this year, which is even more popular.

Computers have just developed, and the window system has created a number of software companies, but most of them develop various office and work software, so there are not many game functions on computers.

Most people wouldn't buy such a computer worth thousands of dollars to play games.

They are more for office and study.

But before Office, there was no good office software.

To be precise, it is not that novice and easy to use office software.

The office software solves this problem.

Its documents, drawings, tabulation and other software can be understood by a little learning, and there are many functions in it, which basically meets various normal office needs.

Under such circumstances, countless computer users happily chose to purchase and then installed it on their own computers for use.

Especially for companies, they usually buy the most performance and full-featured professional version, which is the most expensive version of 599.

Although the price is a little expensive, it is definitely worth the money. Various documents, data charts, etc. were easily made with the help of office.

It not only saves time, but also saves one or two people's workload.

By the long run, such software can save a lot of money for the company!

With everyone's pursuit, Office's sales are also very high.

It sold 500,000 copies in the first month of its launch. So far, it sold 3 million copies in total, with a revenue of 600 million US dollars!

Don't underestimate this $600 million.

Although it is much lower than the window system, and most people only buy the basic version of 99, this thing is basically standard for every computer.

Even if you don’t use the window system, but use other operating systems, this office office software must be equipped.

There are now more than 80 million computers worldwide, and soon there will be more than 100 million users.

Think about it, if these users all use Office software, what a huge number this is and how much profit and benefit will it bring to Microsoft?

Under such circumstances, Microsoft's market value soared to 1.5 billion US dollars with its windowing system and office software, which is simply normal.

Many people are still saying that Microsoft's valuation is simply too underestimated and is far from worthy of its excellent performance.

But as we all know, the technology software industry is very humid. It is possible that you will sell well in the past few years, but it will be completely out of reach in a few years.

If you invest with a high market value and lose all your pants in a few years, that would be bad.

For example, isn’t this the case with Warner’s Atari Electronic Games Company?

Therefore, with about one year left before Microsoft went public, it will be valued with a cautious valuation of 1.5 billion US dollars, which is the scheming performance of investment banks such as Goldman Sachs and Merrill Lynch!

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Chapter completed!