Inside the suite of a five-star hotel in Hong Kong Island District.

Yin Jun poured a cup of tea for a middle-aged woman opposite him.

As the tea fragrance drifted, it was obvious that the middle-aged woman's face was not very good.

Her name is Hu Zhen, and her father is the famous "king of panacea", Hu Wenhu, the "publication king" and "sing Tao Daily", one of the three major newspapers in Xiangjiang.

In fact, the Hu family does not only have Sing Tao Daily, they also have Sing Tao Evening News, Tiger News, etc. Among them, Tiger News is still in English, and it is the top three newspapers in English newspapers. The combined strength of Chinese and English newspapers makes them the largest newspaper group in Xiangjiang.

Of course, this is just before.

Xingdao Newspaper Group can only rank second at most, with Yin Jun's "Qilin Daily".

Although in the eyes of many people, this free newspaper has a bit of a terrible taste, the first is the first, and there is no other picky to blame.

Since the founding of the Qilin Daily at the end of March this year, the circulation of 350,000 copies per day is a record that no newspaper can reach.

On the one hand, Qilin Daily is booming, and on the other hand, it represents the blow to the traditional newspaper industry.

Especially in the past half month, with the success of Qilin Garden advertising, countless advertisers have seen the influence of Qilin Daily and greatly increased their advertising investment in Qilin Daily.

Xiangjiang is just a little bigger, and there are only so many advertisers. If you take more advertisements, I will take less. This is competition.

The Qilin Daily is about to see a large wave of advertisements coming back, which has made the traditional newspaper industry very nervous. When they think of the 1981 advertising investment in the end of this year, they are even more anxious, as if they saw the scene of a group of advertisers turning to the Qilin Daily after the advertisement expires.

Annual investment in advertisers is a practice that every industry has.

Generally speaking, media advertising is divided into categories such as temporary, short-term and annual.

The most important cooperative advertisers usually sign advertising contracts year by year. Within this period, how many advertisements and layouts do you give me... These conditions are better than temporary and short-term ones, so it doesn't matter if you spend more money.

For example, real estate giants such as Cheung Kong Group, Jardine Massachusetts, Sun Hung Kai, and giants in the daily necessities and electrical appliances industry, usually do this.

For example, those temporary advertisements, such as small developers selling houses, and advertising for one month or half a month, the price of such orders is not high, but it is also a supplement to the main income.

It doesn't matter if the advertising they make is temporarily received, but if the advertising effect is very good, then by the end of the year, many big advertisers will have to advertise to them. No matter how friendly the advertising effect is, it is not as direct as the advertising effect. The advertising that can make them profitable is the best partner.

Small newspapers don’t feel that sensitive to opening. These big ones, especially the three original newspapers in Xiangjiang, Ming Pao, Oriental Daily and Sing Tao Daily, seem very nervous.

Those rich big advertisers who leave, they are the ones who are most affected.

Hu Xing was worried about this place, and suddenly heard that Yin Jun wanted to meet her. His first reaction was that he wanted to stab the brat with a knife, but after thinking for a while, she agreed to the invitation.

This new generation of newspaper queen still wants to see what tricks Yin Jun is going to play.

There were only two people in the room, not even accompanying each other.

And it wasn't about going to a teahouse or a cafe, which made Hu Zhen a little confused, thinking that Yin Jun had any conspiracy.

After taking a sip of tea, Hu Zhen said slowly: "Mr. Yin, what do you want to do when you ask me to do? Just say it, I don't have so much time to spend with you."

She is not impatient. Hu Zhen, who is already 52 years old, knows what it means to seize the initiative in conversation.

Yin Jun is not as cunning as her, but not stupid. He nodded, "Mr. Hu, hasn't the life of Xingdao Newspaper Group been very easy recently, right?"

Hu Zhan's face turned cold, "Did you ask me to come here to show off your power?"

"I don't mean that." Yin Jun shook his hand, "I just wondered if I could help me with the dilemma of Xingdao Newspaper Group."

"Help me?" Hu Zhen sneered, "You might as well say, you want to think about how to destroy us, right? Let me tell you, Yin Jun, this is impossible! We will definitely develop in the long run!! Wait, and then we can see who is powerful!"

"Of course I believe this." Yin Jun smiled, "Free newspapers will never replace paid newspapers, and the two can survive together."

Hu Zhan showed surprise.

She originally thought that Yin Jun was successful when he was young and created such a big gimmick as free newspapers, so he must look down on the traditional newspaper industry.

Unexpectedly, Yin Jun could actually say "coexistence", and looking at his expression, it didn't seem like he was talking perfunctorily.

Of course, this newspaper queen would not know that Yin Jun said this with facts.

Since the 1990s, free newspapers appeared, and until the traditional paper media declined completely in 2020, it did not kill paid newspapers.

On the contrary, free newspapers have never been the mainstream of society, and there is no influential and historically inherited newspaper, which has been replaced by free newspapers.

Even in Xiangjiang, the free newspapers have not been able to play big newspapers such as Apple Daily and Oriental Daily.

However, those free newspapers were not made by Yin Jun, nor were they as far-sighted as Yin Jun. They didn’t know that the future world was wide and they were reluctant to invest too much, so they were still far from success.

Of course, Yin Jun’s effect will be different if he spends tens of millions of dollars every month.

Seeing Hu Xing's surprised look, Yin Jun continued to say: "I have some experience in making newspapers here. If Mr. Hu needs it, I can contribute it. But in addition, I have another small suggestion. I wonder if Mr. Hu is willing to listen to it?"

“What suggestions?”

Perhaps because he saw Yin Jun's gentleness and gentleness, Hu Xing's attitude was not as aggressive as before.

Yin Jun said: "Although free newspapers cannot dominate the world, they are definitely one of the future development directions. A Qilin Daily cannot cover the Xiangjiang market at all. It is not as good as Mr. Hu's Xingdao newspaper. How about it?"

"Um!?"

Hu Zhen took a breath of air conditioning and suddenly felt a little confused.

I wanted to die with free newspapers, but Yin Jun asked me to make free newspapers too!?

If you make a free newspaper, what should you do if other newspapers in Sing Tao Newspaper?

Did you squeeze yourself out?

For a moment, Hu Zhen thought a lot, but he didn't make up his mind, but instead became a little confused.

"What do you mean?" After a moment, Hu Lian stared at Yin Jun and said, "What is the purpose of showing your kindness if you have nothing to do? Be more cheerful and say it out!"

"Singdao Newspaper Group has 16% of Jiayi TV's shares, and I want to buy this part." Yin Jun said leisurely.

"hehe."

Hu Xing finally understood why Yin Jun was so enthusiastic about helping him. So that's how it was!

After looking at Yin Jun, Hu Xing said, "I said, it turns out that you actually put your ideas on Jiasi... Do you think I can sell it to you?"

"Of course it's possible!" Yin Jun nodded, "Jasi's shares are not your main business. Singdao Newspaper is just the third largest shareholder of Jiasu. He has not participated in Jiasu's operations at all. And in 1978, if it weren't for my appearance, Jiasu would have been abandoned by you and would not have received a penny. Now that I sell it, I can make more money and cooperate with me in the newspaper industry. Why not do this?"

"But Jiasi's situation is very good now. She earned more than 100 million last year, and the dividends will reach 200 million this year. If this continues, maybe the shares in her hand can reach a considerable number. Why should I sell them to you now?" Hu Zhen said.

"Because if I don't sell it to me, I will not give Jiashi scripts again next year. On the contrary, I will increase the scripts to ATV, and even give TVB scripts. At most two years, Jiashi will be crushed to death like in previous years, and it is not worth a penny." Yin Jun said in a harmonious voice, "Believe me, Mr. Hu, I have the ability to crush any opponent on TV."

Hu Zhan was speechless at this time.

It’s hard to say anything else, but when it comes to the script for making TV series, no one in Xiangjiang dares to say that he is better than Yin Jun. Wasn’t the extremely powerful wireless TVB that was beaten step by step by step by Yin Jun?

If Yin Jun really targets Jiashi, Jiashi really has no good life.

As long as the ratings continue to decline, Jiasi will be done in two or three years.

"It's the best time to sell now. The valuation I'm going to give Jiashi is HK$600 million." Yin Jun continued, "You can sell 16% of the shares you have in your hands to 96 million. This is not a small amount, it's much more than you invested in the past few years."

"snort."

Hu Zhen snorted coldly, then laughed: "Mr. Yin, do you know? Your urgent bid makes me feel that Jiasi is a very important goal in your heart. If I don't sell it to you, you won't get it! And not only me, I believe that those newspaper colleagues will not like you, a disruptor."

"Talk about this." Yin Jun said, "Mr. Hu, it doesn't matter if you don't sell it to me. You said I will announce tomorrow that the Qilin Daily will expand its circulation to 500,000 copies. What will you do?"

"You dare!!"

Hu Zhen was so scared that he was scattered.

Now the 350,000 copies of the Qilin Daily cannot bear it. If it is 500,000, it will definitely cause many newspapers to operate and will go bankrupt in just one or two years.

Not to mention the tabloids, even the Sing Tao Newspaper Group will definitely be miserable if this continues for a long time.

"What can I do? This is not illegal." Yin Jun smiled, "If you want, you can do this with me, and I'm not afraid of competition."

Competitive is a big deal!

Hu Zhen couldn't help rolling his eyes.

You have a golden hen like Qilin Weekly to support us. We can rely on newspapers to make money. If we lose money, who can afford to burn it?

Thinking of Yin Jun’s profit of 800 million just now, Hu Zhen had another headache. It was really a troublesome to have an opponent of a super rich man.

"So, please consider my proposal carefully." Yin Jun said, "Sell Jiashi's shares and take the money to join me to make a free newspaper as a supplement to your Xingdao newspaper. While everyone hasn't made up their minds yet, you will definitely occupy more markets. Otherwise, you may not be able to protect your foundation. I will say that, please don't mislead yourself."

Hu Zhen's face was so angry that he was pale.

Faced with Yin Jun's obvious threat, she didn't have the confidence to refute it.

No matter what aspect, she can't gain an advantage.

If you are not as powerful as others, what else can you make a fuss?

only……

This feeling is so frustrating!!

...

Obviously, she did not give Yin Jun a reply until Hu Xing left.

Jiashi's largest shareholder is He Zuozhi, the boss of commercial radio, the second shareholder is Jardine Wong, the third shareholder is Sing Tao Daily, the fourth shareholder is Industrial and Commercial Daily, and the fifth shareholder is Overseas Chinese Daily.

After thinking about it, Yin Jun decided to start with Hu Xing.

Because she is the easiest to be moved by herself.
To be continued...