Columbia Pictures purchased the global distribution rights "before sunrise" for one million dollars, which attracted the attention of many media. After all, "pulp novels" are still being screened now, and "before sunrise" has gathered many topics, so it is naturally fermenting infinitely at this time.

With this move by Columbia Pictures, all the news media immediately became lively, and everyone was discussing: What height can the box office "before sunrise" reach?

This is a very tricky problem, even box office forecasters seem a little hesitant.

"Before Sunrise" Sundance Film Festival originated and the attributes of independent films, all of which are precursors to box office dissatisfaction.

Although the "Pulp Novels" that are being released have created one miracle after another with a devastating trend, objectively speaking, in addition to "Pulp Novels", independent films are currently unpopular in the entire American film market, and independent films are still too niche and too limited. This is especially true for the Sundance Film Festival. Since its establishment, Sundance has entered its eleventh year, and its most successful work is last year's "Clerks".

"Crazy Clerk" is a work written, directed and acted by the unknown kid Kevin Smith (Kevin.s fan), and is also his debut work by his screenwriter, actor and director. This independent film, which cost only 27,000 US dollars, has become one of the most important works in the history of American cult films. Twenty years later, the top ten classic cult films can often be seen in the top 20.

"Crazy Shop" landed at the Sundance Film Festival last year and won the Filmmaker Trophy. Later, he won the Mercedes-Benz Award and Best Overseas Film Award when participating in the Cannes Film Festival. If "Pulp Novel" was not too popular, this work would have better prospects. But even so, twenty years later, "Crazy Shop" and "Pulp Novel" became the representative work of independent films in this special year in 1994.

The total box office revenue after the release of "Crazy Clerk" was $3.2 million. Although it is not high, the profit is quite considerable compared to its ultra-low cost of $27,000. More importantly, this work performed very well in the videotape market and was still very popular until the arrival of the millennium.

So far, the $3.2 million created by "Crazy Shop" is the highest-grossing of all works from the Sundance Film Festival. Quentin Tarantino's debut "Dog in the Water" who also came out of the Sundance Film Festival has a box office of only 2.8 million US dollars, while Steven Soderberg's famous work "Sex, Lies and Video Cases" released in Sundance has a box office of 2.4 million US dollars.

It is worth mentioning that "Sex, Lies and Video Tapes" was released after winning the Palme d'Or at the Cannes Film Festival, but unfortunately the box office is still unsatisfactory.

From this perspective, the box office prospects of "before sunrise" are really not optimistic. The name of the Sundance Film Festival is difficult to make "before sunrise" have too many advantages in the competition for box office. On the contrary, it may become a factor that prevents audiences from entering the cinema: because people will preconceive that this movie is too niche, too special, and too weird, and they may not like it.

So, can we achieve a box office of more than 2.5 million yuan "before sunrise"? This seems to be a question that does not require much thought.

But to put it another way, Hugo has won many battles in the past three years, and his winning rate has been 100%. Since "Smelling the Fragrance and Knowing Women", every movie has won a box office victory. Although the box office of "Pulp Novels" finally stopped at $172 million, and the name of "400 million Mr." has not further developed into "600 million Mr.", but since the "High Spirit", Hugo has had five consecutive works in North America, and the box office of North America has exceeded 100 million. This momentum has completely confirmed what it means to be at its peak.

"Before Sunrise" is Hugo's screenwriter's debut and has won many praises from audiences and professional film critics at the Sundance Film Festival. Will this become the decisive factor in the outstanding results of the movie box office?

No one will forget that "Before Sunrise" is a love movie. Another love movie in 1992, "Sleeping in the Night in Seattle" was a counterattack in one fell swoop when everyone was not optimistic about it. It not only replaced "Fengyue Pretty Beauty" and won the box office first in the history of romantic comedy; it also created a box office of 189 million US dollars that was almost out of reach for love movies.

Imagine that Julia Roberts and Richard Keel, thanks to the chick's movie "Fengyue Pretty Beauty", directly ranked among the top ranks, especially Julia; you can infer that Hugo and Meg Ryan have gained the status of this movie. After that, Hugo has won the title of the world's sexiest man for two consecutive years, and has become the representative of the most perfect lover in the minds of countless women.

Now, "Before Sunrise" is another love movie, and it has been praised by countless film critics as exploring the true meaning of love. In addition, Hugo and Charlize's two golden boys and jade girls, people have reason to expect more of this work. Then the box office of the movie is naturally worth looking forward to.

These are two different angles, and two completely different answers will also produce two completely different answers, which may be a box office victory or a box office bleakness. This contradictory speculation is really difficult for experts.

In addition, interestingly, before the sunrise, Hugo had created the first five consecutive box office sales in Hollywood film history of $100 million, becoming the first person in history. Everyone was curious: Will Hugo continue to create the box office myth of 100 million, and push his continuous box office to the sixth and seventh part? Or is the record abruptly ending, and the two-year rapid development state that began with "Yihai Xiong Feng" was temporarily over a long period of time?

Objectively speaking, reporters look forward to the first possibility, but they want to see the second one. It is not that gloating and of course this mentality also accounts for a large part, but that Hugo's long-term strength has become a kind of fatigue, making people expect this situation to be broken.

This is human nature, just like in sports. When a dynasty is established, people are happy, but more people will hope to see the demise of the dynasty. Because a winning general will make the game lose suspense and reduce the charm of competition. The fierce competition and the contend for a hundred schools of thought will make the game more exciting. Only when the fans like players other than the winning general can the team bloom together.

Since 1992, Hugo's career has continued to rise for three consecutive years, and it can almost be described as a "sweeping" attitude. It seems that every time Hugo's work is released, it means success. This is actually an aesthetic fatigue for reporters and audiences.

The reporters couldn't help but start thinking: When will the failure come? Or it is not a failure, at least a pause or slowdown, and when will it happen?

Under such circumstances, "Before Sunrise" has become Hugo's latest work, which is really interesting. It is not a commercial blockbuster with a $100 million investment, nor an art film with a potential to sweep awards, but an independent film full of personality and experimental nature. It seems that Hugo's continued rise for three consecutive years is in danger and will be disillusioned at any time.

So, the reporters were all excited in an instant, as if they were smelling bloody sharks. They were not targeting Hugo, but just because of the simple "unpopular psychology".

In this way, the box office performance of a work "Before Sunrise" that was difficult to make a difference in box office has actually become the focus of discussion among countless media. This is really an interesting phenomenon. Of course, this issue has also become a difficult topic that experts can't judge and predict. Should we continue to believe in Hugo's box office appeal or the obstacle to the entire independent film environment?

Obviously, more experts believe in the latter. Hugo's power alone is difficult to compete with the overall environment. What's more, people who have watched "Before Sunrise" in Park City also know that this is not a work that can defeat the city at the box office. The successful route of "Pulp novels" is not so easy to replicate.

After Columbia Pictures announced that "Before Sunrise" will be officially pre-screened on seven theaters on February 3, eight media outlets have made predictions about the box office results of "Before Sunrise".

Since "before sunrise" is only previewed, it is naturally meaningless to predict weekend box offices. These eight media are all predicting single-stage box offices. However, these eight media have not seen big media such as the "Los Angeles Times" and the "New York Times", which is really intriguing.

Obviously, it is impossible that the Los Angeles Times did not pay attention to it. So what is the reason? Is the box office too difficult and they cannot make accurate judgments, or is it because even Nicholas McClass is soft-mouthed, and he cannot say with no doubt that the box office will still have a great victory this time "before sunrise"?

But no matter what the reason is, these big newspapers did not make any predictions. Among the eight media, three are national media, USA Today, Chicago Tribune and New York Post are both media not very friendly to Hugo.

"USA Today" believes that "the single-stage box office of 3,000 US dollars is their highest expectation, which is also the best praise for Hugo Lancaster. His screenwriter debut is not easy to achieve such a level." Obviously, they are not optimistic about the ability to create miracles "before sunrise".

The comments of the Chicago Tribune maintain a consistently sarcastic and humorous style. "Maybe the box office of a single studio in the first week of previews can be at 18,000 US dollars, but it is not easy to get a fraction of Lancaster's pay for the total box office of this movie."

They are very confident in the box office of the single-stage hall "before sunrise", and mainly bet on Hugo's appeal. Of course, when the movie is previewed in the art theater, the independent attributes of "before sunrise" will become an advantage, so it is normal for the performance to be optimistic during the preview.

However, it is obvious that they still remain pessimistic about the final total box office "before sunrise" and expressed this view in a hilarious and sarcastic way.
Chapter completed!