As a work that discusses controversial topics, "Death Prisoner Walking" was under great pressure before it was released. Strictly speaking, even if it received praise after it was released, the pressure was still not alleviated. Because the topic of death penalty involves religion and human rights, this is even more complicated and difficult than racial and racial discrimination.

Until 2014, the debate on the death penalty was still not completely resolved worldwide. Even because the topic was too complicated, human rights and religious groups were forced to shift their goals and try to gain more advantages on the topic of "abortion", because abortion, like death penalty, involves respect for life.

This shows how sensitive the topic of "Death Prisoner Walking" is, and it can be said that it is dancing on the wire ropes of the border between the firefighting.

Therefore, logically speaking, "Death-infernal Affairs" should have suffered from the storm of controversy, but after the movie was released, it received overwhelming praise, which was almost beyond everyone's expectations. In particular, the ban alliances pretended to be innocent and gave the highest praise, which was the biggest irony. This also temporarily ended the "confrontation" between the media and Hugo in the past year. Obviously, it ended with Hugo's great victory.

The 87-point media comprehensive review can almost be regarded as a rare victory, and the 26 media outlets wrote comments to make this data convincing enough.

As a work with heavy themes and controversial topics, "Death Prisoner Walk" won the love of film critics after it was previewed. This is the first step to success.

Objectively speaking, both DreamWorks, Twentieth Century Fox, and Tim Robbins themselves do not have much expectations for the box office of this work. It is not that they lack confidence, but the fact. "Death Prison Walking" is not like the "Seven Deadly Sins". The latter is at least a suspense work with a certain audience base, but the former is completely a profound plot work, and its box office driving force is even inferior to "before Sunrise".

Despite this, people were curious about the box office of "Death Inmate Walking", especially when "Death Inmate Walking" and "Twelve Monkeys" face each other head-on. How could people not be curious?

The grand occasion of "Deathly Walk" premiered in December quickly became the focus of people's attention on the third weekend of December. Especially in the context of the grand premiere of "The Brave Game", "Deathly Walk" actually showed the "The Brave Game" which was no less than the premiere in 2,500 theaters, which scared many people so much that they could not speak.

Robin Williams, the male protagonist of "The Brave Game", was also asked this question during an interview after the premiere of the movie. Robin did not rush to answer, but learned in detail about the grand occasion of "Death-Inmate Walking" preview all day, and then laughed, "Now Hugo shouldn't blame me for not coming to the scene to support me in person. On the contrary, I should call Hugo. He missed the premiere of my work, which caused me a lot of losses."

Robin still had his personal humorous style. He teased Hugo a little, and it can be seen from this that their friendship is very good. Then Robin also said more, "I told them a long time ago not to confront Hugo..." After that, Robin spread his hands, shrugged his shoulders, and his helpless look made the reporters chuckle.

As a work that was only previewed in three theaters, the crowds caused by "Death Prisoner Walk" on the screening day have attracted strong attention from all over North America. Unfortunately, only three landmark theaters in Los Angeles can watch this movie, which even aroused dissatisfaction among many people.

Not only the audience outside Los Angeles, but also the local audience in Los Angeles are complaining. The three landmark theaters, starting at 7 o'clock in the morning, have been on schedule every two and a half hours, and are still unable to meet the audience's enthusiastic needs. Before the sun on December 15th, the tickets for all the events of the Sanjian Channel will be sold out in the future.

Landmark Cinema itself is also in a state of great trouble. The heat wave of "death prisoner walks" almost exceeded everyone's expectations. The "pre-sale tickets" that have never happened in Art Cinema have received the support of countless audiences. Those who cannot buy tickets have filed complaints to Landmark Cinema, demanding that movie tickets for the next week be pre-sale, and they don't care even from Monday to Friday.

What's even worse is that as a publisher, the customer service phone number of 20th Century Fox has been blown up by theater managers in various parts of North America.

At this moment, the mainstream theaters in major cities across the United States are already in a mess. Not only art theaters, but even commercial theaters are facing the same dilemma. Audiences walked into the theater and watched the list of recently released movies. More than 30% of the audience asked questions, "Why is there no 'Death Prison Walk'" or "When will the 'Death Prison Walk' be released?" This made the staff very embarrassed because 20th Century Fox had no intention of allowing the "Death Prison Walk" to enter the commercial theaters so quickly.

Even though people have always compared "Deathly Walk" with "Twelve Monkeys" together, 20th Century Fox was not overwhelmed. They knew that the box office driving force of these two movies was completely different. Even if "Deathly Walk" relied on Hugo's appeal to achieve good results, it was still not the opponent of "Twelve Monkeys" with box office as the goal. Therefore, 20th Century Fox formulated a steady expansion policy from the beginning. In the past few weeks, they were mainly art theaters. After spreading the reputation of the movie among professional audiences, they would consider gradually expanding the film in North America.

But now the situation has caught Twentieth Century Fox by surprise. To be precise, it has caught everyone by surprise.

The screening managers of major theater chains have called to ask about the next expansion plan of 20th Century Fox. As a businessman, no one will push out the business that comes to the door. Now it is obvious that the audience wants to watch the "Death Prison Walk". Even if the number of people is not too large, even if the theater chain only arranges a screening room for playback, it doesn't matter. At least when the audience comes to ask "Why there is no such movie", they can keep these audiences.

What's more, theater managers know the additional effect brought by Hugo more than anyone else. Even if the audience is not a "death prisoner walk", they rely on the topic of "death prisoner walk" to attract audiences to enter the cinema and purchase tickets to other movies.

Twentieth Century Fox was also quite busy when encountering such a situation. Kevin Pence immediately held an emergency meeting to analyze the current situation. Distribution is a very profound science, which involves knowledge of marketing, advertising planning, audience psychology, publicity strategies, etc. A truly outstanding distribution company can often make a $100 million movie eventually achieve a box office of 200 million or even more.

In the end, Twentieth Century Fox came to a conclusion: the audience's craze has just emerged, and the managers of major theaters have just expressed their opinions and have not really reached the level of anxiety, which means that they still have no accurate understanding of the box office potential of "Death Prison Walking". After all, even Twentieth Century Fox itself is inaccurate about the box office of this movie.

Therefore, they decided that the release pace of other parts of North America was not in a hurry, but the number of screening venues and screening screens can be gradually increased and decreased on the Landmark Cinema in the next two weeks, so that more art film enthusiasts can watch this movie. Whether it is the original audience of the Landmark Cinema or the willingness to enter the Landmark Cinema to watch the "Deathly Prisoner Walk" at this time, they are all the real target group, that is, the people who can truly determine the reputation of "Deathly Prisoner Walk".

After the three weeks of fermentation and precipitation, the feedback of "Death Prison Walk" will gradually become clear, and the box office trend curve of the movie can also be roughly estimated. If there is a big show, then the commercial theater will be officially released; if there is no theater manager and the audience are just curious about the topic, then the theater will be steadily expanded in the art theater.

Anyway, Twentieth Century Fox had no intention of relying on "Death-in-Captain Walk" to win the box office, and being able to recover costs is victory.

It has to be said that Kevin is indeed a person with courage and skills. He can not be lost in the grand occasion of Los Angeles during the preview, and remains clear and maintain the original expansion plan. This is not a decision that ordinary people can make. However, what effect can the 20th Century Fox strategy achieve this time is not what Kevin says, but it still depends on the market's reaction.

Faced with the unanimous praise from film critics and the unanimous pursuit of the audience, almost everyone is curious about what the single-camera box office of the movie can achieve. Due to the limitations of theater screenings and screen screens, it is difficult for the "Deathly Walk" to break the historical record even if it is played in a 24-hour continuous broadcast. This is the gap in the base, but the single-camera box office of the "Deathly Walk" still arouses countless curiosity.

Under such circumstances, "The Brave Game" is not bad. The 2,500 theaters were fully released, and the impact was minimal; but the "Twelve Monkeys" that were also released in three theaters were not so lucky. There was "The Brave Game" in front and "Death Prison Walking" after, and the "Twelve Monkeys" who were attacked were facing extremely bad situations.
Chapter completed!