The first week of August!

For the summer season, it has entered the second half of the stage. There are too many surprises in this summer season. The first stage of the "tornado" and "Mission Impossible"; the second stage of the "Brave the Deadly Island" and "Independence Day" have allowed the entire North American film market to sweep away the silence and glory of last year, and once again make people feel the glory of Hollywood's peak moments.

However, the first week of August seemed a little lacking in confidence, with only two new movies released this week.

One is "Matilda". As a fantasy movie of children's families, this movie actually invested 36 million yuan. In the absence of big names in cast, Danny Devito, a famous comedian who once played the villain Penguin in "Batman Returns" became the only highlight. He not only played an important role in the movie, but also was also the director of the movie. This work was released in two thousand theaters, and it was obvious that Sony Columbia Pictures was quite confident.

Another "chain.reaction" is coming in full force. In addition to investing 60 million US dollars, Keanu Reeves and Morgan Freeman partnered, and the heroine chose the new actress Rachel Weisz. It can be seen that she is quite ambitious. This was released by 20th Century Fox and was released in 2,300 theaters. Obviously, the original idea was to take over the "Independence Day" and continue to hit the summer season in August, but I didn't expect that the strength of "Independence Day" would continue to August!

Originally, in the media's opinion, the "chain reaction" was undoubtedly a strong alternative to this week's box office champion, but "Independence Day" still has a weekend box office capacity of $25 million after entering the fourth week, which made the box office trend in the first week of August unpredictable, and no one can assert what will happen.

Sure enough, an accident happened.

A series of real box office data clearly show the popularity of "Independence Day" in the UK and Germany, setting off a movie viewing frenzy around the world, which also made viewers who were always uninterested in "Independence Day" become curious. Not only is it so popular in the United States, but even abroad, is this movie really worth going to the cinema to watch? So, in the fifth week of "Independence Day", there was another recovery of moviegoers, which was shocking.

The "Independence Day" which had already begun to reduce the number of theaters released last week, but this week it seemed that the number of theaters screenings was quietly increased again, which is definitely a handful of situations in the history of distribution strategy. This shows the enthusiasm of the audience, and you can also feel the strong confidence of major theaters in "Independence Day" and Hugo.

Finally, "Independence Day" rewarded the trust of major theaters, and actually gave up only 10% of the decline, causing the media who originally thought they would never be surprised to break their fixed concepts and dislocated their chin again. The decline of $25 million last week actually only fell by 10% this week, which means that the weekend box office of the fifth week of "Independence Day" was 22.5 million!

Week 5! Two thousand two hundred and five hundred million!

"Independence Day" easily broke the record of "life and death speed" and the fifth week was 16 million US dollars. It not only created a new history, but also became the only film in film history that had a box office of more than 20 million for five consecutive weeks. This has left all North American media speechless. Even the Los Angeles Times and the New York Times can no longer find any words to express their inner emotions.

Carrying the strong momentum of weekend box office, "Independence Day" brought its cumulative box office to US$379 million in one fell swoop, leaving only 20 million or more gaps to the 400 million barrier. What does this mean? It means that if "Independence Day" can still maintain its fourth week and the strength of the fifth week, perhaps history will be officially born in the next week! Even if the decline in the sixth week of "Independence Day" is slightly larger, as long as it does not completely collapse, it will only be a matter of time before it exceeds 400 million.

"Boom!" This whole of North America was bustling, and everyone was so excited because they wanted to witness the birth of history, and they wanted to witness the birth of the first film history that really exceeded 400 million US dollars in the first round of screening. It was once considered an impossible benchmark, but now it is within reach, which is enough to make everyone crazy.

But this is not a good thing for media such as the New York Post and the United States Today. Hugo won again. With the great victory of Independence Day, it can be imagined that the balance of the entire Hollywood debate will be decisively tilted. As the number one player in the 20 million club today, Hugo is well deserved to be the throne of the world's number one person, and no one can shake it.

Perhaps, the only thing that is thankful is that this time, the "New York Post" and "USA Today" did not get lost. They knew that this was the process of history, so they did not arrogantly provoke Hugo directly. Otherwise, they would probably disappear like the "moment of killing".

Of course, maybe they can comfort themselves. The higher they stand and pay more attention, the heavier the responsibility, the smaller the room for fault tolerance, and once they fail, the worse it will fall. But... Will Hugo really fail? Will such a day really come? Colin Meller suddenly felt a little confused.

In the first week of August, the recovery momentum of the moviegoing audience on "Independence Day" became the biggest highlight. Neither "Matilda" nor "chain reaction" was able to emerge. It just made a bubble and then quickly disappeared from sight. On the road to the wheel of history, few people can truly shake the heavy wheel mark.

In the end, "Matilda" had a box office of 8 million on the weekend and a box office of 7.5 million on the weekend, which can be said to be a crushing defeat. Especially compared with "chain reaction", the investment of 60 million US dollars and the joining of the super cast lineup, it turned out to be a defeat, which was obviously a blow to 20th Century Fox. However, such a blow is not worth mentioning in the face of the power of "Independence Day".

What really excelled this week was the "killing moment". Under the strong pressure of "Independence Day", it delivered a 15% drop, achieving a weekend box office of US$12.75 million. This is also the only work that has been able to pass the 10 million threshold for the weekend box office in the past three weeks, especially in the face of giants like "Independence Day", such results are even hard-won.

However, the "Killing Moment" accumulated a box office data of $41.5 million in two weeks, but it was still bleak. There was no problem with the recycling cost, but it was even more difficult to make a profit. The battle between Joe Schumacher and Hugo ended in just two weeks and came to an end. Even the people who watched the jokes were exposed, leaving only an empty mess and deserted place.

"Independence Day" has won five consecutive box office championships in North America, which has become the longest consecutive week since "Yihai Xiongfeng" in 1992. And this is even more rare. Currently, the number of weeks that "Independence Day" won the championship in the summer is only ranked "Back to the Future", "Ghostbters", "Alien e.t", and "Unforgivable", is ranked fifth in film history.

"The Killing Moment", "Matilda", and "Rack Reaction" ranked second to fourth in the box office rankings this week.

Everyone has set their sights on the North American box office rankings, because any day next may become a day when the cumulative box office of "Independence Day" exceeds 400 million, a day that will be recorded in history, a day that will change the North American film market, and a day that will change the film landscape.

Under such circumstances, "Jake" and "Escape.from.l.a" released in the second week of August seem a bit embarrassing. They are clearly the new work released this week, but in media interviews, "Independence Day" has become a topic that cannot be avoided, and they have all become the foil of "Independence Day".

Especially "Jack at Home" is starring Robin Williams. The comedian has always had a good relationship with Hugo, but he was very open-minded and accepted it with a smile. "I will ask Hugo to treat me to a meal. I am trying so hard to promote his movies. Of course, if it is a check, I will accept it too."

Robin's wit and humor also made the reporters laugh. In response, Hugo, who had returned to the United States, missed the premiere of the movie, went to the cinema in person to watch "There is Jack at Home" and brought a large group of friends to go there. This scene was recorded by the reporter and became an interesting behind-the-scenes this week.

However, even so, the real focus is still on "Independence Day". From Monday to Thursday, the audience traffic of major theaters has become the focus of discussion because the North American theater alliance will not publish the daily box office data, but will only announce all the box office details of the past week while announcing the weekend box office.

Fox TV is even more exaggerated. They even opened a section in their own news programs, which regularly retrieved cinema reports from major cities in the United States every day, and then analyzed when the "Independence Day" will create history. According to Fox TV's report, this day is likely to be Friday this week, which is August 9th!

Although this section sounds very boring, it unexpectedly received support from a large number of viewers and the number of viewers has been steadily increasing, which has also made Fox TV excited, while others were stunned. The "Independence Day" craze is indeed everywhere.

Facts also proved the wisdom of Fox TV, because on August 9, the cumulative box office of "Independence Day" officially exceeded the 400 million threshold, becoming the first work in North American film history to reach 400 million box office within the first round of screening cycle!
Chapter completed!