After the press conference in the live country, everyone became lively. Whether it was about the theme and design of the tour or the choice of venues, they all became hot topics.

However, even with the power of the Battle of the Century, many media expressed concern about the Maracana Stadium. Rather than saying that they do not believe in glory until death, it is better to say that the Maracana Stadium itself represents the deterrent force. It is not a random venue, but Maracana, which represents the world's top Maracana.

After Maracana was put into use in 1950, many superstars were born in the long river of music history in the past half century, but there are only a handful of singers who are truly brave enough to challenge Maracana, because everyone knows clearly that if the level is not reached, they will challenge themselves without being able to do so. The result is not just to bring shame on themselves, and it is very likely to have a devastating blow to the singer's future career.

Guns and Roses, Zeppelin, Whitney Houston, Maria Carey, Nirvana, Pearl Sauce... These were or are still the top singers, and they have never challenged Maracana because that is the holy place in the minds of countless singers.

Imagine that in Maracana, there were 120,000 fans. This is an incredible number, even more than the number of people that the entire Wembley Stadium can accommodate, and even more than any contemporary rock festival can call for fans. But! In Maracana, this can only fill more than half of the audience seats. Looking around, there will be a blockbuster gap in the audience!

What's even more terrifying is that since the venue capacity of Maracana is very wide, it puts forward new requirements for the singer's stage control. This is a task that can be completed by relying solely on audio equipment. If you want to fill the tension and fullness of the music, and let the entire audience really devote themselves to the performance, this difficulty is definitely more than just double the venue of 100,000 people. It may be three times or even five times more difficult.

Therefore, once Maracana is challenged, the result is unsuccessful. The miserable defeat in attendance and box office returns can only be said to be a superficial phenomenon of disaster. What really hit the singers is the blockbusters of empty venues, the mess of live performances, the loss of trust from sponsors, the media's insults, the doubts and alienation of fans, the ridicule and jokes of peers... These are very likely to make a top superstar fall directly to the bottom.

Challenging Maracana is definitely not that simple.

The media is full of concern and doubts about the trip to Maracana from glory to death. More importantly, if it were not for the grand occasion of the War of the Century, I was afraid that the media would have ridiculed the "overpower" of Glory to death. Now the media have only expressed concern and wait-and-seeness. This is the situation of positive effects after the War of the Century, but it still cannot conceal people's awe, admiration and fear of Maracana.

It can be said that the "Storm and Storm" world tour has only held a press conference and has become a hot topic.

Although the current attendance rate and ticket sales are still unsolved mystery, especially the uncertainty of Maracana Stadium makes the problem more complicated. Even the Los Angeles Times dare not say unremarkable, "Glory to death will definitely be a big talk on this world tour, and the ambitions of the country on site make people think twice when they speak.

However, major sponsors in North America have taken the lead in casting their vote of confidence. Obviously, they all believe that the glory to death world tour will surely be successful. Among the first sponsor list released by the on-site country, the world's top luxury brands include Michelin Tires, Marlboro Cigarettes, Mercedes-Benz, Coca-Cola, Nike, Omega, Four Seasons Hotel and other top luxury brands.

The first round of bidding for the "Storm and Rain" world tour attracted the attention of forty-seven top manufacturers, and sixteen manufacturers later joined the competition.

Not long ago, Oasis Band had a total of six sponsors for its tour concert in North America. The "Storm" attracted so many media just in the bidding stage, showing absolute strength in terms of quality and quantity. Just this aspect can show the current commercial value of glory to death.

In the competition for title sponsorship for the tour concert, Mercedes-Benz, Nike, Marlboro Cigarettes, Pepsi and Coca-Cola started a fierce competition. After two rounds of battles, Nike and Marlboro Cigarettes fell behind first, and Pepsi even simply withdrew from the pursuit of sponsorship for the entire tour. Later, in the hot competition between Mercedes-Benz and Coca-Cola, Mercedes-Benz laughed to the end.

This century-old brand from Germany has shown unprecedented confidence in glory to death, and its firm and decisive attitude is unmatched by other sponsors. In the end, they qualified for the title of the "Storm" world tour for $3 million.

Three million dollars, which once again created history, breaking a new history of sponsorship for current tour titles. The highest record for touring titles in music history was maintained by Michael Jackson from 1992 to 1993. At that time, this epoch-making world tour created countless history.

First, for 12 million pounds, the live broadcast rights of the first concert performance was sold to HBo Cable TV Station, and the highest viewing record in the history of cable TV networks. The ratings of up to 21.4 were an insurmountable peak. Until 2014, no one could approach this record, let alone break it.

Later, it sold the naming rights to PepsiCo for a record-breaking figure of 2.5 million US dollars, giving PepsiCo a superior in competition with its rival Coca-Cola, and gradually reached its peak with the global pace of "Danger Journey".

Of course, unfortunately, the last part of the "Dangerous Journey" was interrupted by the bad kid incident and failed to be completed smoothly. This is still one of the great regrets in the history of music. Fortunately, Michael's "Historical Journey" will make up for this regret.

This glorious "Storm" world tour attracted Pepsi's attention at the first time, and they fought fiercely with Coca-Cola for sponsorship rights. However, after measurement, Pepsi was still uncertain about Maracana Stadium and finally chose to launch a competition. Coca-Cola remained resolutely. Although it lost to Mercedes-Benz in the end, Coca-Cola became the second largest sponsor of the tour. They paid $2 million for this and will post posters in the main part of the stage.

Just as Pepsi wisely chose the "dangerous journey", this time Coca-Cola unswervingly chose to support the "storm". Whether this decision is wise can only be left to time to give the answer.

However, in the battle for the naming rights of "storm", Mercedes-Benz performed the most outstandingly. They showed resolute confidence from the beginning. They had no doubts about the success of this tour until their death. They had determined to win in every negotiation, and eventually won the naming rights with the amount of history.

In addition to Mercedes-Benz, there are fourteen other manufacturers who have won the "Storm" sponsorship qualification. Their advertising posters will appear on the concert in-house boards, and these trademarks will also appear on the Honor to Death Tour Bus or other mobile transportation, including on the back of concert tickets.

They covered all the expenses during the Honor to Death tour, from transportation mode to hotels, from stage equipment, to member equipment, and even Burberry provided band members with all the performance costumes in the form of unofficial sponsorship... It can be said that during the Honor to Death tour, no penny or energy was required, and all aspects such as food, clothing, housing and transportation have been taken care of.

The sponsorship amount of sponsorship alone is as high as 10 million US dollars, which does not include the naming rights of Mercedes-Benz. This amount also breaks the historical record just set by the "Historical Journey" not long ago, showing that glory has won the trust of Wall Street until its death.

Not long ago, people were sighing that the on-site country took over the tour project of Honor to death at a record price of 10 million. Now people are already stunned to find that the tour has not even started, and most of the costs of the on-site country have been recycled through sponsor manufacturers. It can be imagined that after the tour really begins, the profit model of the on-site country will be immediately started.

The fanaticism of sponsors can be said to be expected. Even with such a terrifying challenge as Maracana Stadium, for sponsors, they are crazy about Hugo's appeal. Just look at Burberry now, you will know that the old luxury goods that were almost dying "just" relying on Hugo alone, and now they have the ability to challenge any top brand in the world.

The craze of the War of the Century has not yet dissipated in the air, and the "Independence Day" fanaticism is still vividly staged before our eyes... The sponsors' choice is very simple and clear: they believe that this tour will win a great victory, they believe that glory, including Hugo, can bring them an unimaginable advertising effect, and they believe that this is a stable profit transaction without worrying.

But, are their ideas correct? Or is Pepsi making a wise choice?

The country on site only used a press conference to ignite the craze after the War of the Century, making everyone look at the ticket sales day two weeks later, and even look at Maracana two months later. In this hot situation, the billboard rankings for the first week of October are coming again!
Chapter completed!