The embarrassment of the uncrowned kings became a major scene in the midsummer of 1999, which was another compromise of the media after 1995. The wheel of history is moving rapidly with an unstoppable trend. Two years later, in 2001, the emergence of blogs marked the emergence of personal news sources and also meant the rise of personal media. At this point, the title of "Uncrowned King" has officially entered the stage of history, and the news media industry has completely entered the era of national entertainment.

However, in the present of 1999, although the uncrowned kings had already felt this unstoppable power, they were like the nobles in history who were unwilling to let go of the glory of the past, and they stood firm on their pride and faith, unwilling to admit their failures, and even more unwilling to face the possible future.

Although the "National Inquiry" is almost a rat crossing the street, unexpectedly, the news media did not pursue the "National Inquiry". Fortunately, the summer season is approaching, and almost everyone's eyes are quickly attracted by the annual movie event. All this has given this supermarket gossip tabloid to gain valuable breathing time and survive in embarrassment.

The summer season in 1998 created a miracle that was not big or small. "Trumen's World" emerged as a dark horse comedy, not only dominating the entire summer season, but also dominated the entire North American box office and global box office rankings in 1998; the summer season in 1999 people have reason to have more expectations, because after comedy, Hugo will enter the summer season with horror themes, challenging the impossible miracle for the second consecutive year.

Even if people are used to Hugo turning decay into magic, from comedy to horror, it is an impossible jump from Charlie Chaplin to Alfred Hitchcock. This also makes people full of countless speculations about the prospect of "Supernatural Sixth Sense", and the movie is popular before it is released.

However, the release schedule of the "Supernatural Sixth Sense" is scheduled for August 2, so people still need to wait patiently. Before that, the "mummy" created by Universal Pictures with ambitions kicked off.

With Independence Day, the blockbuster frenzy set off by the "Titanic" has come to an end, and the last summer season of the 20th century also erupted with exciting energy that made everyone unable to help but look at each other. Almost on average, a work with many focusses appeared on the show every week, filling the entire hot summer with countless exciting highlights.

The ancient Egyptian myth "Mummy" created with an investment of 80 million US dollars began to unveil; then "Star Wars Prequel 1: The Ghost Threat" will reboot with a generation of dreams; Anthony Hopkins joins "Instinct" and Julia Roberts join forces with "Notting Hill" of Hugh Grant; after a huge success two years ago, the sequel "Astin.powers: the.spy.who.shagged.me" can't wait to debut; two works with investments of more than $100 million met in the same week, and are one of the biggest highlights of the summer season. "Tarzan" and "General's.daughter" are bound to have a dragon-and-tiger battle...

This is true, one commercial blockbuster after another completely ignited the midsummer of 1999.

First, the "Mummy" handed over a $43 million premiere box office and successfully won the championship for a week, which made a good start for the summer season; then "Star Wars Prequel 1: The Ghost Threat" topped the top with a $64 million weekend score. Although this result did not break the premiere record of "Independence Day" and "Jurassic Park 2: The Lost World", it still injected a shot of a heart-warming shot into the entire market, making everyone excited. Then this work achieved three consecutive championships, once again proving the far-reaching impact of the "Star Wars" series on American culture.

This summer season also saw many works that have received recognition. In addition to "Star Wars Prequel 1: The Ghost Threat", "American Pie", "Ghost Invasion", "Notting Hill", "Bride Running Naway.b Dead" are all well received, plus Stanley Kubrick's last work "Eye Opening Ring", Will Smith's "Wild.wild.west", and "G-type Detective (Inspector.gadget)" that have caused many topics to discuss, and "The.blair.witch.project" who created countless box office miracles at an ultra-low cost of 35,000 US dollars. The entire summer season was very lively.

Among these works, the $110 million investment of "Star Wars Prequel 1: The Ghost Threat" can only be regarded as a pediatrics, and the $170 million investment of "Breaking Wind Men" is the real heavyweight. However, the box office results are both good and bad. The premiere of "White Point Reveal" is only 22 million, while the $27 million result of "Breaking Wind Men" is only 27 million result... But it is undeniable that the era of real blockbusters has arrived in full swing, and major film companies' determination to increase their cost investment is unshakable.

In particular, "Star Wars Prequel 1: The Ghost Threat" completely ignited the box office of the entire summer season and strengthened the film company's determination.

This work, which focused countless discussions, officially became the third film in film history to have a box office of over 400 million yuan after "Titanic" and "Independence Day" in the second week of July. Such results once again continued the rising momentum of the entire movie box office market. Following the "Independence Day" of the previous year, "Jurassic Park 2: The Lost World" of the previous year, and "Trumen's World" and "Save Private Ryan" of the previous year, this summer season has once again burst out with amazing energy, adding to the power of the blockbuster era.

However, in addition to "Star Wars Prequel 1: The Ghost Threat", "Blair Witch" created another extreme. This student work, which invested only 35,000 US dollars, has staggered toward 100 million US dollars, becoming the first successful viral marketing case in the history of films and setting a completely different benchmark for the film industry. This is also another huge victory for independent films after "Pulp novels", which has truly opened an era of personality that is tit-for-tat to the blockbuster era.

With the surging of many topics, the midsummer of 1999 became hotter and hotter. It seems that people feel that the millennium is getting closer and closer, and the trajectory of the wheel of history is also changing dynasties in an invisible way. From the 20th century to the 21st century, this is not something that anyone can experience. You must know that the last time that people who experienced the turn of the century were already one hundred years old, and there are only a handful of them all over the world.

In such restlessness, May passed, June left, July ended, and August quietly came to people. On August 2nd, the "Supernatural Sixth Sense" officially held a grand premiere in the United States!

As one of the most popular works this summer, the "Supernatural Sixth Sense" has gathered countless questions. As a horror movie, how much energy can it burst out, especially when "Witch Blair" has scared the audience this summer and almost used up its "game" inventory, what kind of achievements can this movie achieve has become a huge question mark; but at the same time, this is the second consecutive year that Hugo has fought in the summer season, and it has taken a detour to challenge the bottom line of the masses with horror movies, which makes everyone confused. Horror movies are already very niche, and many people even resist horror movies, which are almost completely opposite to comedy movies. So how much will Hugo's box office appeal be able to exert?

Not only the audience, not only the media, but also as the publisher of the "Supernatural Sixth Sense", Bowei Pictures itself is also very hesitant. After watching the movie internally, they talked a lot, which triggered extremely fierce disputes and discussions. Some people had great confidence in the movie, while others believed that the movie was not suitable for the summer season, while others were hesitant and unable to express any opinions...

Under such a dispute, the "Supernatural Sixth Sense" was once postponed to November, hoping to win more box office potential for the movie through the atmosphere of Halloween and Thanksgiving. But after hesitation in the end, Disney still couldn't give up Hugo's box office appeal and surpassed Bowei Pictures. Michael Esner made a decision and decided to release it in the summer season. The result was still in August, where the competition was relatively less fierce.

Immediately afterwards, Disney had a dispute over the number of theaters released. Some people hoped to be screened above 3,000 theaters, but some people refuted it, believing that this would lead to a box office defeat; some people conservatively hoped to be screened at 1,800 theaters, and then consider the expansion of the screen... At the end of the dispute, a compromise plan was submitted, with 2,200 theaters performing the first round of screenings, and then considering the possibility of expansion of the screenings.

There are 2,200 theaters, this is the smallest work in the first round of the first round of screenings among more than 1,500 theaters in the entire summer of 1999. Even "Blair the Witch" expanded to 2,200 theaters four weeks after its release, which shows Disney's conservatism.

According to rumors in the circle, Robert Iger expressed his firm dissatisfaction with this at the senior discussion meeting, repeatedly saying that the film's screening scale was 2,500 rooms, which was the bottom line, but the distribution department was not in charge of his work at this time, and his opinions were not adopted. This made Robert feel very frustrated.

Such a tangled situation reminds people of the original situation of "life and death speed" being released. However, as a commercial action movie, "life and death speed" finally achieved an incredible box office victory. So as a horror film with unknown prospects, what will the performance of "supernatural sixth sense"?
Chapter completed!