EDA Records is definitely overjoyed about its achievements after its release of "almost famous". Whether it is the album's platinum sales within five weeks or the album's turmoil in the entire rock world, EDA Records is more satisfied.

Roger Fasson gave Glory enough freedom to die under tremendous pressure. Now it is time for adventure strategies to gain high returns, so Roger started planning the release of singles very early, but this plan was hindered. The main reason was that the members of the Glory To Death band did not have time to shoot music videos, and they were not very interested in shooting music videos.

In the era of popular TVs, the role of music videos is undoubtedly huge, because it can allow songs to be published on TV stations for promotion, otherwise they can only be played on radio stations, and the reduction of publicity channels will also limit the exposure of singles. After Michael Jackson took music videos to a new level, the existence of music videos as topical has an unshakable publicity effect.

After the release of music videos, the sales of singles can often increase by more than 50 percentage points, or even double the increase. It can be seen that the importance of music videos to singles.

Roger expressed his opinion to Henry, but Henry had already asked the members of Glory to Death. Even if Hugo did not fail to squeeze out the schedule because of "pulp novels", they had no idea about shooting music videos. Imagine that they were already awkward when they were filming the album cover. If they entered the studio to shoot music videos, it would be a torture. Therefore, Henry unswervingly rejected Roger.

After hesitating and thinking, Roger came up with a way to shoot a stage performance that is glorious to death, edit it and make it into a music video. This method is also the method currently used by most rock bands, such as Pearl Sauce, Nirvana, Pumpkin Band, etc.

After considering this condition, Henry nodded and agreed. Finally, the staff and Junjie Music Festival completed communication, filmed the performance of Honor until death in Seattle, and after completing the editing, they made a music video.

On Friday, the last day of 1993, the first single "Lithium" of Glory to Death was officially released.

In fact, rock bands do not often release singles. On the one hand, because singles themselves are commercial activities. Singles are selected from the album with the promotional value of singles. Singles are released to concentrate their efforts on publicity and drive album sales; on the other hand, to attract scattered listeners who do not buy albums but only singles, or to allow loyal fans to pay for singles after purchasing the album, so this is completely commercial activities, which is not interesting to most rock bands.

On the other hand, it is because many rock bands have a fixed group, and it is not easy to expand the audience. This is also the reason why Nirvana Band caused such a sensation when he relied on "Don't mind" to create miracles. They called for the entire market's love for Nirvana Band's music. In this case, even if the rock band does not release singles, the listeners who are willing to buy albums are fixed. If the single is released, it is equivalent to letting these fixed listeners pay for it. The effect of expanding publicity is not that great.

Of course, another important reason is that most rock bands are from independent record companies. When resources are limited, they will no longer spend money to promote singles, but will use the tour to concentrate on promoting the entire album.

But this is not absolute. If it is a large record company or the album sales have achieved gratifying results, the release of singles is imperative for commercial interests.

Taking Nirvana as an example, "Don't Mind" was released by DGC Studio, a subsidiary of Geffen. Records. No one expected that the album would achieve its current results. Later, after seeing "Don't Mind" earning 10 million sales in the United States, they immediately released a single, from the original only single "Smells.like.teen.spi" to the end, four singles were released.

Later, DGC Studio hoped that Nirvana Band could go to a higher level, so it cooperated with Universal Records, one of the world's five major record companies, hoping to obtain a wider distribution resource and achieve better results. Therefore, the next two albums "Incest" and "Mysterious Inside", although their results were not as good as "Don't mind", they both released two singles.

The release of the single "Lithium" also has this meaning. After the sales of the album "Almost Famous" was certified for platinum, the single was released as the trend. Obviously, EDA Records has developed enough confidence in glory until death. It hopes that the album sales can hit a new high, and also hopes that the single can perform well.

In fact, the audience's enthusiasm for glory to death did not disappoint Eidai Records. "Lithium" achieved sales of 13,000 in just three days of its first week of release, and landed in the 43rd place on the Billboard singles ranking, with remarkable results.

Then in the first week of 1994, "Lithium" achieved another 40,000 sales, and directly rose to No. 17 on the Billboard singles ranking, showing a strong upward momentum.

Under such circumstances, Glory to Death started to promote the game. Samora drove the members of the Glory to Death band to Kiis Radio again. Not long ago, everyone witnessed Hugo's feat of fighting against one hundred. It can be said that Kiis Radio is really welcome to Glory to Death.

But this time the band was not on Jojo White's program, but on a music program hosted by Nathan Fast at 9 pm. "Let's welcome glory to death with a warm whistle!"

Glory has participated in the recording of many music radio stations until death, and I have gradually become accustomed to this method, so the five members themselves began to whistle, accompanied by a burst of cheers to create sound effects for themselves, and then Neil took the lead and said, "Good evening, all listeners, we are Glory to death."

Nathan looked at the glory who was in a very good spirit until his death, and a smile appeared on his face, "Wow, it seems that the guys are in very good shape today. Is it because of the good results of the single "Lithium" this week? The single you released at the end of last year has reached the tenth place in just the third week of the chart. How about it, is the band satisfied with this result?"

"Wow, wuwu..." The band members were wailing again, and Pedro seemed most excited and even began to knock on the table to create sound effects. This week, the second week of January, the sales of "lithium" further increased, achieving 50,000 yuan, and relying on the increase in on-demand rate, they successfully entered the top ten.

"I think we've got the answer." Nathan said with a smile. "The on-demand rate of the song "Lithium" has been high recently. It's really a very good song. Can you tell us how this song was created?"

"I think Fujin can answer this question." Hugo took the initiative to give Fujin the opportunity to speak, which surprised Nathan. "I thought this song was created by you." Hugo shrugged, "Yes, that's it, but if you pay attention, the composer's name actually has Fujin's name in the column. You can ask Fujin for the details."

Fujin saw everyone looking at him, but he didn't react much. He simply said to the microphone, "When Hugo and I were performing on the street, some sparks were generated, so this song was born."

… “Well, this is really a simple and clear explanation.” Nathan was really amused and cried, so he could only turn his head to look at Hugo, “Hugo, is this the case? I think the audience should be very curious about the details of the sparks that occurred during your performance.”

Hugo glanced at Fujin helplessly, "I originally wanted to be lazy, but it seems that Fujin is much smarter than me." This sentence made everyone laugh. "In fact, when it comes to talking about the song "Lithium", we must tell the background. Fujin and I were in a relatively difficult state at that time. I just finished the shooting of "Seattle Night Not Sleeping" and have not been able to completely get rid of the role. But Fujin was still in another band at that time, and there were some differences within the band. Unexpectedly, we met on the street..."

Hugo simply outlined the situation at that time, but Nathan's eyes widened and looked surprised, "I can imagine now that the surprised expressions of the onlookers on the street witnessed the collision of drums and guitars. Maybe from that time, you can feel that they were destined to be in the same band."

"Haha, I thought so at the beginning, but Fujin didn't seem to think so." Hugo looked at Fujin with a smile, and threw the topic over.

But Fujin didn't give Hugo any face and said directly, "I'm just in the band now." A sentence blocked Hugo's following, making Nathan laugh.

"This sentence is the truth." Nathan still continued to schadenfusely and hit Hugo, which made Hugo tug the corner of his mouth helplessly. "In my opinion, you all have a kind of persistence in music, and it is this stubbornness that makes you come together. In fact, you can feel from your music, albums, and performance style that you are bravely pursuing your own music." Nathan is worthy of being the host of the radio, and he reiterated the entire topic in just a few words, causing the audience in front of the radio to nod frequently.
Chapter completed!