The closer the time of the Oscars, the more fierce the competition among major brands is. In order to be able to stand out above the Oscars, many female artists even change their dresses at the last moment, hoping that they can become the brightest presence of the night. Therefore, with the approaching time of the awards ceremony, the whole of Los Angeles is filled with a lively and festive atmosphere.

Many parties are eager to start, especially for Oscar nominees, which are in full swing in every corner of the city.

Among these parties, the nominee lunch party hosted by the college is undoubtedly the most popular. Such occasions are a good opportunity for the nominees to communicate directly with the college judges, and an excellent opportunity to expand their connections. After the 21st Century College public relations surfaced, the nominee lunch party has become one of the levels that public relations strategies must overcome, which also makes the nominee lunch party even more lively, and whether there are candidates who hope to win the award or not, they will attend. Even in 1994, the nominee lunch party is still the focus of attention.

Unfortunately, Hugo missed this year's nominee luncheon, not because he was a big shot, but because he was filming "life and death speed" and couldn't find time.

This move was also widely interpreted by the media as a signal that Hugo had given up on the competition for the best supporting actor. The media began to make a fuss and speculate on who will win this year's most suspense award.

Hugo was really amused and crying about this. He really didn't have time. Even the dresses attending the Oscars were finally made until the last moment to make a choice. After the "Speed ​​Speed ​​of Life and Death" was completely completed yesterday, Hugo only had time to choose evening dresses today. However, Hugo is now able to distinguish the nonsense of the media, so he has no intention of responding at all.

There are countless brands that hope to sponsor Hugo to attend Oscar evening dresses this year, with Armani being the most active and even becoming a popular Hollywood.

Although Armani, founded in 1975, has not been established for a long time, it has risen strongly in the 1980s. The brand's suits were welcomed by countless men and quickly rose to become the world's top men's fashion brand. In 14 years, it has won more than 30 global clothing design awards, becoming a leading men's clothing design, and even surpassed many century-old brands, becoming a contact representative among emerging brands. After entering the 1990s, Armani has achieved outstanding results in women's clothing, perfume and other departments, and has become a comprehensive top brand.

As the most popular brand among men's brands, many actors attending the Oscars are willing to choose Armani as their first choice, and there are even top actors like Tom Cruise and Arnold Schwarzenegger. It can be said that Armani is a hot choice in Hollywood. This also makes Armani not need to seek partners at all, but has the right to choose, and choose the most suitable partner from a large number of actors who want to wear Armani to attend the award ceremony.

It was under such circumstances that Armani's Los Angeles took the initiative to talk to Joseph four times, hoping to become a clothing sponsor for Hugo to attend the award ceremony. This really made many people fall into their glasses; and what was even more shocking was that Hugo did not nod and agreed in the face of such honor, which was simply...uncomprehensible.

In fact, this is a difficult situation for Armani.

In Hollywood, there has never been a shortage of top male stars, not only because this is a circle that puts patriarchal first, but also because the box office market is dominated by male actors. After the 1980s and 1990s, male actors such as Tom Cruise, Arnold Schwarzenegger and Harrison Ford, who have absolute box office appeal have attracted widespread attention because as long as there are movies that appear, no matter the quality of their works, audiences are willing to go to the cinema to watch. This means that the box office soared and was welcomed and sought after by film production companies.

However, it is not so easy to build a top star. After entering the 1990s, a male actor who has never been able to stand the box office has emerged again. Judging from the current situation, Hugo Lancaster and Tom Hanks are likely to become the new box office superstars. Especially Hugo, his handsome appearance, and four consecutive works have created incredible results without being favored, which makes Hugo a powerful candidate for the next top star.

Under such circumstances, Armani naturally hopes to reach a cooperation intention with Hugo and continue to consolidate his absolute dominance in the men's clothing market.

Especially Armani hoped to cooperate with Hugo several times before, but he all encountered a wall, which made Armani's district head puzzled. Later, he followed the clues and learned about the fate from Frank Garner, the head of the Rodeo Avenue branch.

Frank Garner is actually a sign of misfortune. At the Armani branch of Rodeo Avenue, he showed respect and distant attitude towards Hugo, but from an objective perspective, there was no problem. After all, it was normal for the things like stepping on lows when it was highs and lows in Hollywood. At least he did not show his ugly lips, which was already very restrained.

But unfortunately, Frank did not expect that Hugo's rise was so fast that it was almost a time to turn around. Hugo had reached a height that was enough to attract everyone's attention and had reached the height that Armani hoped to reach a cooperation intention with him. It is obvious that Frank's original attitude made Armani miss this opportunity.

Before, Frank was turned away when attending the sponsorship exchange for "Yihai Xiongfeng". As a result, that failure made him fall directly from Armani's alternative business for high-end customer representatives in Hollywood, and could only continue to stick to the position of the head of the Rodeo Avenue branch.

Now, Hugo has reached the height that Armani needs to be treated with caution. Not only because of harmony, no clothing brand will launch its door-to-door customers when possible. On the contrary, it also hopes that more top male actors will continue to support Armani. Only in this way can they further attack many competitors. Hollywood is a circle that is more fierce than the fashion industry.

And because Hugo's connections are too complicated, just the line behind the Jews is enough to make Armani be afraid of it. Although the connection between Hugo and the Jews is not close now, who knows whether they will develop into close partners in the future? Armani really dares not act rashly.

Therefore, Armani hopes to reach this cooperation with Hugo, allowing Hugo to attend the Oscars in Armani's suit, and it is best to rely on the "Schindler's List" to make a big splash. Winning the award is the best result, so this will definitely be of great help to Armani. Armani then put down his figure and came to the door four times.

Joseph actually left that matter behind his mind. After all, it was just a trivial matter, so Joseph had always treated Armani very well, respectful and polite, but Joseph could not decide Hugo's clothing choice, because in the end, Hugo would have to make the decision. He could only politely receive Armani negotiator and then politely send him away.

But it was precisely this friendly attitude that he had been reluctant to agree to cooperate, which made Armani really feel like he was stuck in his throat.

Just as everyone was curious about whether Hugo would be impressed by Armani, after all, Armani is currently the most popular men's brand in Hollywood, which is also related to the direction of competition among male actors on the red carpet; as a result, Hugo made another decision that shocked everyone: Hugo rejected Armani and chose Burberry!

It was a thrilling moment, even such adjectives were not enough to describe it. When news came out of the industry that Hugo finally chose Burberry, the fashion industry insiders were surprised.

If you mention Armani, this brand that has been established for less than 20 years is naturally a new force, but in recent years, it has been invincible in men's clothing brands. It is undoubtedly the first choice for men's clothing in the world today; but what if you mention Burberry? This is a century-old brand and also a brand that is used by the British royal family. Its prestige and history are undoubtedly the best among all luxury brands today.

But the problem is that Burberry's momentum has been declining in recent years. Even its base camp in the British Isles has been gradually eroded by the newly emerging Armani, let alone in the US market. Burberry's development in the US market began in 1970, but until now, they are still second-tier brands in the US market, and they have not even set up flagship stores in Los Angeles, the second largest city in the United States!

In recent years, when talking about Burberry, people's impression is that it is old-fashioned, as old-fashioned as the British royal family or the old peddler gentleman in the traditional impression. It has been passed down for nearly a hundred years, but it has become a nightmare because of the old-fashioned style.

Burberry became popular all over the world during World War I, and evolved from the British official's battle suit to a classic and atmospheric windbreaker. In the 1950s and 1960s, from kings, politicians to top Hollywood superstars, almost everyone had a Burberry windbreaker. This is the classic, this is fashion.

But after entering the 1980s, under the impact of emerging brands like Armani, Burberry was more like a middle-aged man who was obedient and dared not step beyond the line. In order to maintain fame and fortune, he had already made himself useless. Burberry may have a retro fashion style, and may have a strong British style, but he definitely has no chance to be fashionable and young people.

Hugo actually gave up Armani and chose Burberry, which was really an incomprehensible choice. Some people quickly remembered that Hugo was wearing Burberry at the premiere of "Schindler's List" not long ago. Could it be that Hugo and Burberry reached a cooperation agreement? But... this still cannot explain people's confusion. Why did Hugo choose Burberry, which is old, unwilling to innovate, and unable to keep up with the pace of the times?
Chapter completed!