Chapter 992 992 Absence from the premiere
In May, "Pulp Novels" emerged at the Cannes Film Festival in France, winning the two awards of Palme d'Or and Actor Awards, and became the hottest topic in the entire European continent for a time.
The European continent relies on the outstanding art films to occupy a place in the world's film landscape that cannot be ignored. Although Hollywood's films rose rapidly after the 1970s and entered the golden age again, the European continent has always been harsh and picky about Hollywood movies, because European filmmakers always believe that Hollywood is a commercial combination. For commercial interests, Hollywood will not hesitate to abandon the artistic value of movies, which many European filmmakers cannot agree with. Therefore, the European continent's attitude towards Hollywood movies has always been bad, and it can even be said to be contemptuous.
Of course, there are still movies that can be recognized on the European continent, but there are only a handful of them; movies that can win both European and North America recognition are even rarer.
Not long ago, a "Schindler's List" that perfectly combines business and art was praised by both sides of the Atlantic. However, even so, many European media still believe that Steven Spielberg still attaches too much importance to commercial elements. Obviously, the ending is suspected of sensationalism, but this does not damage the momentum of this work.
Immediately afterwards, "Pulp Novel" was officially released in Cannes, it quickly received praise from the entire European continent. This was a rare scene. This work, which only invested 8 million US dollars, was regarded as an important work for epoch-making by many European filmmakers. What is even more commendable is that such a view has also been recognized by many American media who arrived in Cannes, which also made "Pulp Novel" a rare masterpiece recognized by Europe and North America.
Since the end of the Cannes Film Festival, the popularity of "pulp novels" in North America has never decreased. Even after experiencing the excitement of the summer season and after four months of precipitation, this enthusiasm for discussion has not slowed down. People are curious about what kind of work this is, which can be so sincerely recommended by picky film critics.
In 1941, a "Citizen Kane" emerged, which caused countless film critics to be amazed, but this movie was so high that many people could not understand the greatness of this work. Until many years later, the film industry gradually matured, and countless latecomers began to imitate the shooting techniques of "Citizen Kane", which made the entire film industry undergo earth-shaking progress, and people realized what position this work occupies in history.
So, for more than half a century after that, "Citizen Kane" has always occupied the classic championship throne of countless professional magazine rankings.
Now is no longer the 40s when information is blocked. People have more and more ways to receive information, and the opinions of film critics have gradually become one of the standards for ordinary audiences to measure movies. When "Pulp Novels" emerged, many filmmakers praised it as a pioneering work worthy of being compared with top works like "Citizen Kane", and even has the ability to change the future film industry.
Therefore, in the past four months, the discussion of "pulp novels" in the North American market has not cooled down!
However, the American media that arrived in Cannes before is only a small part. What kind of treatment will be received when "Pulp Novels" officially return to the North American mainland? Not only film critics, but also ordinary audiences, this is the part that everyone is curious about. It is not easy to be well received like works such as "Godfather" and "Schindler's List". It is not easy to be well received. The commercial and artistic weights on both sides of the film scale, and to maintain a balance, is almost every filmmaker's unremitting pursuit of, so can "Pulp Novels" be achieved?
Originally, "Pulp novels" are a hot topic, but when the name "Mr. 400 million" appeared, people became more enthusiastic about "Pulp novels". Can Hugo continue the miracle of his movie box office exceeding 100 million in a row? Can Hugo complete the myth of three consecutive movies exceeding 200 million in a row? Can Hugo break the box office disadvantage of independent movies? Can Hugo stage a shocking drama again after the "speed of life and death"?
In an instant, the discussion about "vulgar novels" was directly out of the blue.
At the end of last year, Hugo announced that it would take on "Pulp Novels", which caused an uproar. Countless people thought that Hugo was a choice to destroy his future, and the "Hudson Eagle"-style collapse would soon come again; then Hugo took on "life and death speed" beyond everyone's expectations, which made countless media believe that Hugo chose to "death" and even the "Los Angeles Times" had to be cautious.
But less than half a year later, "Pulp Novel" took the lead in Cannes and won the first title of actor with strong influence for Hugo; "Speed of Life and Death" immediately exceeded 200 million in the box office, not only became the biggest dark horse this summer, but also achieved the glorious moment of "Mr. 400 million".
Now, "Pulp Novels" is about to be released, and Hugo's performance has attracted the attention of every audience. Whether you like Hugo or not, people are curious about what kind of energy can "Pulp Novels" burst out? Whether Hugo reaches a new peak in one fell swoop or the strong momentum has stopped, which has almost touched the hearts of everyone in the United States.
Even US President William Clinton became interested in "pulp novels". Not long ago, Clinton recommended "Schindler's List" on a formal occasion, and now he hopes to go to the cinema to watch "pulp novels". Obviously, Hugo's current influence has spread endlessly from the film circle to various fields of society.
The release of "Pulp Novels" can be said to be a big hit, and its popularity is not inferior to that of the big producers in the summer season. However, in this case, the producer and publisher Miramax Film announced that all the leading actors will not participate in the film promotion, which is like pouring a bucket of ice water directly on the burning bonfire. Unfortunately, this bucket of ice water not only did not extinguish the flame, but instead made the flames flourish with a greater momentum.
All the audience were complaining about Miramax's decision. They were looking forward to seeing Hugo take the stage to promote again. Although it was only a month before the end of the promotional period for the Glory to Death album, Hugo, who was in full swing, was obviously the object that everyone longed to see. This decision disappointed everyone.
"Chicago Tribune" teased from a special perspective, "Hugo undoubtedly made the wisest move. Overexposure actually means not exposed."
There is nothing wrong with this. Any face has freshness. If it is not exposed for too long, it will make people forget it. If it is exposed for too often, it will make people bored. From the Oscar in March to the end of the promotion of "Bath in the Morning Light", Hugo's face can be seen almost every day in the newspaper for half a year. This is definitely the pinnacle of overexposure.
It is wise to slow down the pace appropriately, to suck the appetite of fans, and to make Hugo appear again when it reappears.
When the Weinstein brothers of Miramax saw the news, they showed a tacit smile.
In fact, the Weinstein brothers have been thinking about the promotional plan of "Pulp Novels" since the Cannes Film Festival. They have a bad impression of Uma Thurman. If possible, they are willing to ban Uma, but in this way, it will definitely have a huge impact on the box office of "Pulp Novels". Therefore, during the promotional period of "Pulp Novels", Uma, as the heroine, cannot appear.
At the beginning, Harvey Weinstein planned to let Uma go to some cities in the central region to promote it, and the most lively East and West Coasts were handed over to Hugo and Samuel. This distribution was to reduce Uma's exposure as much as possible and avoid accidents.
All Miramax's itinerary was also carried out according to this plan, but when things came to an end, Hugo went to Europe to shoot "before sunrise". As we all know, there is no accurate deadline for filming, and it is said to end within one month, but once an accident occurs during the creation process, two or three months are possible. This immediately made the Weinstein brothers worry.
Their ideas are naturally as good as all media. Hugo is the absolute core of the movie and the biggest main force in the box office call for the movie at present. If Hugo is absent, it will be a fatal blow to the box office of "pulp novels". Therefore, they also tried every means to cooperate with Hugo's itinerary, but since the filming "before sunrise", the progress has not been determined, which also made the Weinstein brothers very embarrassed.
When things got into a bottleneck, the Weinstein brothers came up with a solution: they decided to cancel the promotional itinerary for all actors.
First of all, the promotional cost of "Pulp Novels" is not too much, the cost is only 8 million, and the promotional cost is naturally stretched. Most of the promotion of the movie still relies on Hugo's current appeal. Many TV and radio programs have issued invitations. Therefore, canceling the promotion is a good thing for Miramax to save money.
Furthermore, once the actors are promoted and Hugo, Samuel and others are no longer promoted, then Uma naturally has no need to promote it. This is also to minimize all safety hazards and is considered an invisible ban on Uma.
So, when Hugo decided to travel to Europe for a while, the Weinstein brothers actually raised their hands and feet to agree, and in the end, the promotional itinerary of "Puku Novels" was only arranged by Quentin Tarantino alone. This was really an unexpected situation.
Unexpectedly but reasonable, when Miramax announced this decision, the popularity of "pulp novels" not only did not decrease, but also soared to a higher level: due to Hugo's absence, the film sparked heated discussions between countless fans and non-movie fans.
This can almost be said to be free publicity, the media bombardment and the audience's enthusiasm have automatically reached a new peak without deliberately inciting them.
This shows that Hugo's appeal in North America is now as well as the hottest discussion of the movie "Pulp Novel". Under such circumstances, as one of the most discussed movies in 1994, "Pulp Novel" will be officially released. What achievements will the movie achieve without a premiere and without a starring promotion?
Chapter completed!