Huixian Comprehensive Snack Factory, Factory Director’s Office.

After waiting for nearly a week, Ding Yun finally brought back the employees who had failed in this sales promotion, and as soon as everyone arrived, he called them over to start a meeting.

"Each of you should talk about your own situation. I will synthesize your situation and consider how to deal with it."

Ding Yun didn't get much information, so he had to first listen to their respective experiences, as well as feedback from customers in areas with poor sales and low reviews.

Then look at it all together and consider it.

"Boss, the situation in the area I am responsible for is like this. There are many local vendors selling nuts and preserved fruits, and their prices are much lower than ours. Even though the taste may not be as good as ours, they

I am also used to eating food sold locally.

Although other snacks can be sold, the quantity sold is very small. Most people think they are expensive. That is, the big stores in provincial cities are slightly better, but smaller places cannot sell them at all. Generally speaking, they think the price is too high.

high.

After investigation, I found that the average salary there is much worse than that here. Even the average salary of residents in provincial cities is only about sixty or seventy yuan. I think this may be more important.

One factor, if we can lower the price, might be able to restore some of the market a little bit."

“But the cost of transporting things there is too high.

It’s hard to lower the price!”

Soon, Rong Long, who was in charge of Yunhe Province, took the lead in talking about the situation there and his own analysis.

Immediately afterwards, Zhu Guifang also analyzed immediately and said:

"Boss, the situation in the area I'm responsible for is different from that of Lao Rong. The main situation here is that everyone says the food doesn't taste good and doesn't suit the taste.

To be honest, I was really surprised at first.

Because only people find our products expensive, and few people say they are not delicious, so I have some doubts about whether they want us to lower the price, so I specifically said this to lower our wholesale price.

But then I made some overt and covert investigations.

Only then did I realize that what those malls said was true.

Most of the snacks produced in our factory don't seem to suit the tastes of people there. Most people there don't like sweet things very much. They think our preserved fruits taste too sweet.

Only dried apricots suit their taste better; other preserved fruits are too sweet and greasy for them.

They don't particularly like pastries. Only some elderly people with bad teeth are willing to buy them, and some children are willing to buy them. Ordinary adults rarely buy them.

The same goes for dried meat. They don’t like it very much and say it’s too sweet. Only the spicy ones sell well.”

"So my preliminary analysis result is that the main reason for the poor sales there is still the taste of snacks. Our locally produced snacks may be more in line with our province and several nearby provinces that are influenced by our province, or in other words with ours

The tastes of several provinces are somewhat related to each other, but in places farther away, there may be certain differences in taste.

Our preference here is sweet, salty and sweet, or even sweet and spicy. Even if it is spicy, it should be slightly sweet with a slight spicy taste.

But it tends to be salty and spicy over there.

Or it can be eaten fresh or salty, that’s probably fine too!”

After she finished speaking, Zhang Hongli came next:

"Boss, there are some differences between my situation and theirs. My situation is more like a combination of theirs.

That is, firstly, the income is not very high and the consumption power is low. Secondly, the taste may not be very suitable for them. Also, the area I am responsible for has a lot of fruits. Although it cannot be said that fruits are available all over the country, secondly,

Thirty kinds of fruits are enough for them to eat daily, so they have no interest in preserved fruits.

On the contrary, they like nuts, but they think the taste of nuts is a bit strong, and they would rather eat nuts with a lighter taste. In addition, the people there seem to get angry easily, and some salty and spicy things are not sold at all.

If you don’t go out, it’s not easy to sell sweet things, but the taste is bland, and they advocate the original taste.

Another strange thing is that the slightly bitter snacks sold there are quite good."

"Boss, the situation at my place is a little different from theirs. The situation at my place is not that their income is lower, nor that they don't like the taste of our snacks. The main thing is that they don't like the types of our snacks.

I think our snacks are too vegetarian.

They also said that our dried meat floss is too stingy.

It has to have big chunks of meat to taste good.

I think there is not much room for improvement in this regard, but it is very suitable for us to build a snack branch there that specializes in the production of meat products such as meat jerky and floss.

Because the price of meat there is much lower than here."

…

With the explanations and summaries of the dozen or so salesmen present, Ding Yun finally got a general understanding of the situation in each region. The main reasons for poor sales were that they were either too expensive, didn't like the taste, or didn't like the variety or taste.

It should still be the core element.

Because it tastes really good.

If you are particularly liked by others.

Even if the price is more expensive, there will still be people who are willing to spend money to buy it. This is like a nearby food store. If you want to really gain a foothold, it must either be cheap or have good taste. It is neither cheap nor good in taste.

No one can survive.

Compared with cheap ones and good-tasting ones, the ones that last longer are definitely better-tasting ones. Especially as everyone's income gradually increases, the advantage of the latter is also increasing.

Food is the most important thing for the people, after the stage of food and clothing.

What everyone pursues is always taste and service.

They are mainly wholesalers and have nothing to do with services.

So the core issue is only taste.

But there is another problem with taste, that is, different people have different tastes, and the general tastes of people in different regions are also different. In some places, people like sweetness, in some places people like salty, and in some places people like salty.

People in some places are fond of spicy food, while in some places people pay attention to light and mild taste, or they pay attention to light taste but fresh taste.

Region will affect personal taste, environment will affect personal taste, personal constitution will affect personal taste, and family and parents will also affect personal taste.

There is no one type of food or snack.

Can be liked by everyone.

Even if rice and flour are staple foods, some people only like rice and not flour, or some people only like flour and not rice. This is not only related to the region, but also to cultural and genetic inheritance.

Culture has made them accustomed to eating certain staple foods.

And the habits passed down for thousands of years have made their genes remember which staple food they like.

The content involved and the things that need to be done in this area are quite complicated, so Ding Yun has not considered it before, but now it is time to consider it, because if this problem cannot be solved.

Then this will doom them to be limited to regions.

It is difficult to go nationwide.

Not to mention going all over the world.

"I already understand the problem. You can take a short break, or you can continue to work in the relatively remote small counties below the nearby provincial capitals.

As for other issues.

You guys wait a little longer until I find a solution. Okay, let's break up the meeting for the time being. In addition, General Manager Du and you several workshop directors, next, I hope you will have full control of, or rather manage the factory.

Don't make any big mistakes.

Because I may not be staying in the factory or the local area for a long time and need to visit various places, so I can only trouble you.

Let’s adjourn now…”

After figuring out the reason, Ding Yun naturally did not need to waste time on meetings. He quickly explained the next arrangements and adjourned the meeting directly.

After the meeting, Ding Yun hurried back.

Start preparing for the long journey.

Since the core issue is taste, the first thing she needs to solve is of course the taste issue. She does not pursue snacks that must meet everyone's taste, but must meet the taste of most people in each area.

And want to meet the main tastes of different regions.

Go to that area to explore and taste the regional cuisine.

It's just a very necessary thing.

After some preparations and explanations, Ding Yun set off on time the next morning. She did not immediately go to areas whose taste did not suit her snacks, but planned to visit several nearby provinces first. Anyway, she had to get acquainted with the taste of snacks.

To make appropriate adjustments, it is better to simply take all provinces and cities into consideration. Although people in nearby provinces do not have much opinion on the snacks produced by their factory, there are definitely differences in taste between provinces.

Go take a look and make some tweaks.

It can also improve the competitiveness of their snacks.

At the same time, the cooking teachers and ingredient selection teachers in the Almighty God of Cooking training space also specially assigned a long-term assessment task to Ding Yun because of this matter. This assessment task is that she needs to select from all over the country.

The best ingredients for making certain snacks or snacks of certain flavors.

Of course, selection is the task of the ingredient selection teacher.

The cooking teacher's task is to require Ding Yun to prepare snacks that suit the tastes of the people in different regions, and the time should not exceed three years.

Once the mission is completed, they will recognize Ding Yun.
To be continued...