How would you describe the current land sales situation?

If it were five years ago, Ding Yun would have easily sold all the land he wanted to sell, and not at a low price, but at a high price.

Even three or two years ago, it was much easier to sell.

But recently, not to mention some small real estate companies, even giant real estate groups have not dared to acquire land on a large scale.

They even dare not develop some land.

The capital chain and cash flow are extremely tight.

Newly sold land is largely unsold, not to mention land accumulated by large real estate developers.

Generally, land is in the hands of real estate groups. If the location is really good and the development is definitely profitable, it must have been developed early. The land that has been saved and has not been touched is either because the location is not very good, or it was just out of mind at the time.

If it's hot, buy it and save it for appreciation.

So, land is really hard to sell.

Large real estate groups have no shortage of land. They cannot develop their own land, so there is no need to rush to buy it. Small real estate companies can get more than ten or twenty acres of land, but hundreds of acres of land are not enough.

I really can't eat it.

So Ding Yun has been here for three months.

A piece of land has not been sold yet.

Can you not make her anxious?

…

In the conference room, the senior officials who were mainly responsible for the land all arrived with some trepidation. They couldn't help but feel uneasy. At the beginning, Ding Yun made a total of three requests.

Added new property sales sharing model.

Exchange houses for off-plan buyers of unfinished buildings.

and selling land.

The first two have already achieved results, and can even be said to have achieved remarkable results, bringing in a lot of liquidity and resolving a lot of negative public opinions. The only one is the land sale.

No progress at all.

How can the responsible people not be worried?

"Is it so difficult to sell land?"

Although there was no accusation, Ding Yun's tone was obviously dissatisfied. Even if she sold a piece of land at a loss, she would feel a little hopeful.

Now, not a single piece of land has been sold in three months.

Even Ding Yun himself was a little uneasy.

I wonder how bad the land in my hands is.

"Mr. Shi, it's not that land is difficult to sell, but land with a poor geographical location is difficult to sell. If our group's land is in a first-tier city, even if it's on the fourth or fifth ring road of a first-tier city, as long as the price is not particularly outrageous.

That can be easily sold.

But when Mr. Lao Shi expanded, he was already a step slower than others. He also thought the land prices in first-tier cities were too expensive and worried that he would not be able to make back his money, so he thought of taking the route of surrounding the cities from rural areas, giving priority to second-tier, third-tier projects, or even fourth-tier and fifth-tier projects.

For land in cities, I feel that the price increase will definitely reach those cities, and I will definitely not lose money if I seize the opportunity then.

As a result, prices have gone up, but not many houses have been sold at all, and the vacancy rate is too high.

Second-tier cities are better, but not much better.

There is no way to compare with first-tier cities.

Moreover, some small cities don’t have to worry about running out of land to sell. There is plenty of land available for sale, and real estate developers have plenty to choose from. There is no need to buy it from us.”

When there are no results, of course employees have to give priority to complaining and expressing difficulties. Moreover, some difficulties are not made up by them, but are indeed the case, so it is quite justified to say so.

"Mr. Shi, the current impact of the Internet on the real economy is too great. Even real estate shops in business districts that I never had to worry about selling before are now finding it difficult to sell!

Not to mention land in a bad location.”

"To put it bluntly, most of the land in our group's hands is not a good asset, and everyone is not stupid, so it is difficult to find someone to take over."

“The reason why the company has so much debt is largely because Mr. Lao Shi went crazy to acquire land. As a result, these land acquisitions put us in a dilemma.

It has not been developed and will be taken back when it expires.

If you develop it, you will not be able to sell much, and you will suffer even more losses!”

Listening to the employees' complaints, Ding Yun pondered for a long time:

"We can't delay it any longer. In this way, I will give you another authority, which is to split up our land. Hundreds of acres of land are not easy to sell. A few acres of land should be easier to sell. Do I remember?

A few cities allow us to split the land and transfer it.

In addition, let the legal department specialize in studying relevant laws.

Use all methods within the legal scope.

Try to make those lands more marketable as possible."

"In short, the current purpose is to clear the inventory at all costs, and you should not specifically think about selling those lands to larger real estate groups.

Send more people to those small cities in the seventh and eighth tiers.

Look specifically for local real estate agents in those areas.

See if you can sell the land to them.

In addition, in terms of rewards, the highest discount allowed for the land can reach 10% off, and those that can be sold at 10% off will be rewarded with a commission of two thousandths of the selling price, a cash commission. If they can be sold at the original price, then

Just reward a commission of five thousandths.

If it can be sold at a premium.

The premium portion will be calculated as a commission!

My current requirement is not to make money, but to clear the inventory as soon as possible. I don’t have to make any money and let the employees earn it, but the inventory must be cleared as soon as possible.

Otherwise, how can I repay the money I owe to the bank?

In addition, the commission plan for selling land this time is not limited to your department. As long as they are employees of our group, no matter who they are, even interns, as long as they can sell the land, the commission will be paid."

In order to stimulate the fighting spirit of employees, Ding Yun also worked hard. You know, what she said last time was only to give employees a 3% commission on the premium part. Now there is no premium directly, and the premium part will be calculated as a reward.

You can sell land worth 1 billion for 1.2 billion.

Then 200 million will be considered as a reward.

If you really have the ability to sell land and make a lot of money in minutes, who can not be tempted by the commission?

As the saying goes, if you are rewarded heavily, there will be a brave man.

Not to mention there are no restrictions this time.

All employees can participate.

So not long after, a large number of employees directly applied for land information and wanted to give it a try. Even many senior executives with some connections were eager to give it a try. After all, it is worth more than billions and hundreds of millions.

A piece of land worth hundreds of millions would cost tens of millions or hundreds of millions at a slight premium. If anyone could really get the deal.

You can retire directly.

If you don’t try, who knows if you can succeed?

In addition, salespeople who specialize in selling houses have also received relevant news and actively participated in it.

Then, the entire Shi Group.

It entered a state of full mobilization.

It has to be said that even if most people are not professionals, as the number of people increases and the interests become extremely attractive, some people still go through all kinds of hardships and even sell their land through deception.

Although the premium is not high, it is still several million.

Ding Yun paid the money on the spot.

It seems real to everyone, and you don’t even need to wait. The rewards will be credited to your account as soon as the land sale money arrives.
Chapter completed!