Because the New Year will be celebrated just a few days after the new book is released.

Many industries are basically closed, and publishing houses are also on holiday, so the specific sales of new books are not reported until after the Chinese New Year and are sent to the editor-in-chief's office.

After seeing the specific sales data, Editor-in-Chief Zhang of the martial arts magazine was very happy to have another 200,000 copies printed. Editor-in-Chief He of the Siwuxie Romance Magazine immediately called a meeting with editors after reading the data.

And as soon as everyone arrived.

She sent a copy of the sales data report of "Deep in My Heart" to every editor present:

"You should take a look at this data first.

Then tell me what you saw, what thoughts and suggestions you have, and let me know what you think."

Because this was not the first time this kind of meeting had been held, the editor present quickly read through the sales data carefully, quickly grasped the key points, and started thinking.

After a long time, someone knocked on the table and said:

"All 30,000 hardcover novels were sold out in one day. If you look at the detailed data, you can see that before the 30,000 hardcover novels were sold out, the paperback novels only sold 20,000

Book.

Until the hardcover version of the novel is sold out.

Sales of paperback novels have just begun to rise.

Some of them are probably because they did not buy the hardcover version of the novel, so they had no choice but to settle for the paperback version. If the hardcover version of the novel had been printed more, it should have been sold.

It seems that we were a little more conservative before.

So you think that the market for hardcover novels can be deeply explored, so you came to us for a meeting?"

"Yes and no.

It is true that the hardcover version of Ding Yun's novel has sold quite well, but we have actually published hardcover and even signed editions of novels for other authors before.

The specific sales volume is actually quite unsatisfactory.

Only a few old writers with particularly large readers could barely sell out the books, so from then on, we basically didn’t publish hardcover editions for the new generation of writers.

Until this time, writer Xiao Ding took full responsibility for the design.

I also liked her sense of design, so I took the risk and tried it again, and it was a rare success.

What we have to do is summarize successful experiences.

Turn unexpected success into inevitable success.

Some of the feedback from buyers has been collected so far. I don’t have time to read it one by one, so let’s take advantage of this meeting to take a look at it together.

Only by summing up experience can we create new success.”

After saying this, Editor He divided the feedback results collected on hand into a dozen parts and asked everyone to read them with her and discuss them after reading them.

So immediately after, there was another period of silence.

Many people even nodded thoughtfully while watching.

After a long time, Editor He looked at the feedback results in his hand with some confusion and muttered:

"The people who bought it praised more that the book was more beautiful and the cover illustrations were beautiful, but they praised less of the content. Some people even felt very distressed because of the book's corners, and were wondering whether our publishing house would reprint it. Okay.

It’s convenient for her to buy a new one in good condition.”

"Isn't this buying a casket for a pearl?"

"Editor-in-Chief, I think we may have overlooked a very important factor before, that is, jewelry can be very beautiful, literary collections can be very beautiful, why can't books be very beautiful? In fact, as long as we are willing to invest, we can completely create works of art.

Ordinary books, but we have always felt that no one would spend dozens of extra dollars just to make the book more beautiful.

But now it turns out.

There are people who are willing to pay more for exquisite things.

For some of the hardcover editions we launched before, the reason why no one reported this problem and the sales volume was relatively poor is probably because we originally only considered making the hardcover editions stronger than the regular editions.

It can be stored for decades and is not easily damaged.

But this kind of thinking is probably out of step with the times. It is no longer the past that a book has to be passed down for several generations. The higher the quality, the better it sells. Nowadays, people may care more about the appearance, the exquisiteness of the book itself, and the design.

It’s about feeling, not how long the books can be kept at home, whether they get damp or get eaten by insects.

That's probably what I think.

Maybe we can develop in this direction.”

Editors on the spot are not stupid. Sometimes some things just lack a reminder or a flash of inspiration.

So soon someone figured out the crux of the problem and put forward their own ideas. Other editors also took the opportunity to put forward their own guesses.

"To be honest, if you put this book together with the hardcover books that our publishing house has published before.

Regardless of the content, I would definitely rather buy this book.

The appearance of books is really important. After all, the appearance of books is just like our faces. Although many people say they care about the soul and the beauty of the soul, in fact the first thing most people see is the face. No one can first see it.

You can see what other people's hearts are like with your own eyes.

I first became interested in faces.

Only then do you think about spiritual beauty and so on.

The same is true for books. If the book is so good that people passing by want to pick it up and take a look, then the sales volume will definitely increase. After all, only by picking up the book to read it first will it be possible to buy it. If others don't notice it at all, it will

If you don’t get the interest of others to pick it up and look at it, then buying it is out of the question.”

“Nowadays, the works of many other publishing houses are not much inferior to ours, and there are also many famous writers.

So if we want to increase sales,

In addition to ensuring quality, I'm afraid we can only work more on these aspects. In addition, readers' evaluation of the posters is also very good. Maybe in the future we can also provide some peripheral products such as posters, postcards, etc., anyway.

It won't add much cost.

I suggest you give it a try.”

While several editors were discussing excitedly and even beginning to dream about a better future, Zhang Hongyu from the book design department couldn't help but said:

"Stop, let me interrupt a little.

Your ideas are all very good, but have you ever considered a problem, that is, not all design readers like it, and not all illustration covers can satisfy readers, and some may even become failures. Don’t think that book design

It is a very simple and easy thing that can be done with just a touch of lips.

The only thing I can say is that in our design department there is no book designer who can match the author Xiao Ding, and in the illustration department there are no illustrators or original painters who can match Xiao Ding.

The design of her novel is good-looking and easy to sell. This is just her ability and has little to do with us.

If we design by ourselves, if we want to reach her level, even if we only want to reach 80% level, we must at least recruit some more innovative designers in the design industry, and poach a few highly skilled designers with high salaries.

The original artist is back."

"The other thing is that this time Xiao Ding, the author, did not ask us for a penny in design fees, and even the illustrations did not ask us for a penny. But judging from my understanding of the industry, book design of Xiao Ding's level is

The fee is at least 30,000, and the price of each illustration inside is estimated to be no less than 8,000. If you are somewhat famous, it is not impossible to charge 20,000.

The eight thousand I am talking about are just the kind that are not famous.

Once these expenses are added, the price we are selling at now can only be said to not be a loss, but not much money.

So once our magazine really wants to develop in this direction, we must invest a lot of money in the early stage, and we have to take certain risks, after all, we are not sure whether readers will recognize other people's designs."

Zhang Hongyu didn't just want to pour cold water on her. The key was that she had to clarify these issues. Otherwise, they would be full of enthusiasm and think that things would be easy to handle, and that illustration design would be free of charge. Then a lot of tasks would be thrown at her, and they would look back.

If sales are not good and the blame is placed on their department, wouldn't that mean they are unlucky?

So it's better to expose their illusions as soon as possible.
Chapter completed!