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Chapter 660 Tabloid

As a modern person, Zhao Bing is naturally very familiar with the newspaper. This is an important channel for the dissemination of modern information. In the current textbooks about foreign news, the world's first printed newspaper is generally marked by European national newspapers that appeared in the early 17th century. It is generally believed that the earliest newspaper in the world was born in 1609. However, the Chinese people were dissatisfied, and the history of Chinese news generally said that the newspaper that began in the Han and Tang Dynasties was the earliest newspaper.

There were also divine newspapers in the Song Dynasty, and Zhao Bing was naturally familiar with it. Divine newspapers, also known as divine newspapers, are documents and political information used specifically for the court to spread the affairs of the court. According to reports, counties and states in the Han Dynasty and vassal states in the Tang Dynasty, they all set up offices in Chang'an, the capital city, which was called "di" at that time. They were responsible for collecting various information of the court to transmit to local officials. The information was written on bamboo slips and cloth, which was called "dibao". By the Tang Dynasty, due to the use of woodblock printing and improvement of post road traffic, the delivery of divine newspapers was more standardized and professional.

This practice was also continued in the Song Dynasty. At first, each state set up a Jinzouyuan, and the office location was in Kaifeng, the capital, which was equivalent to the current Beijing office. There were more than 250 states in the country, and there were as many as 200 Jinzouyuan in Kaifeng. The court's political affairs, orders, rewards and punishments, letters of edicts, resigns, court gratitudes, and other notes, and classified them into entries, and published them in a unified manner.

The central government of Taizong began to establish the Dujinzu Academy, which was directly under the Menxia Province, and specialized management of the Jinzu Academy of the State and the Jinzu Office. It is responsible for the editing and distribution of the letters, broadly speaking, it should be the earliest news management and newspaper distribution agency in history. However, most of the official newspapers are hand-written versions, called "Dibao". The purpose of editing and distributing the official newspaper is to quickly convey the central policies, regulations and documents so that all localities can implement them; the second is to use the lively promotion and demotion news in the newspaper to regulate and restrain officials in various places.

The issuance cycle of official newspapers is relatively stable, with five-day reports, ten-day reports and monthly reports. Generally, the Dujinzu Academy summarizes and compiles various types of information from the central and local governments, and submits them to the Privy Council for review and can only be issued after approval. However, important news about military aircraft, border situations, disasters, mutinies, etc. are usually not allowed to be published. Moreover, newspapers are not publicly issued, and the readership is relatively narrow, and only officials of a certain level have the right to read.

From the perspective of Zhao Bing Hyundai, Dibao is more like a modern report and internal reference. If we look at the news and social nature of the content, Dibao really cannot be regarded as a newspaper. However, the so-called "taboo" he got in the kitchen today is different. It not only contains the whereabouts of officials, the rise and fall, but also interesting things that happened in the market, and even gossip news on it.

Zhao Bing, who came from his previous life, had already been accustomed to this type of thing. He was just publishing some soft articles to advertise, or using exposed pictures to attract attention. What attracted him was that one of the articles claimed that the Northern Army was defeated, and the court urgently mobilized the navy to go to sea to reinforce and to meet the besieged armies. He knew that this trip to sea was actually to receive immigration and transport seized materials, and the intelligence from the Northern Army Military News and the Affairs Bureau he received all said that the troops were withdrawing in an orderly manner, so this "taboo" was clearly spreading rumors.

Supervision of public opinion is one of the tasks of the Bureau of Affairs, but the report he received did not mention this matter. Of course, Zhao Bing had to ask Zheng Huchen for his crime and find out the ins and outs of the matter. Therefore, he knew that the rumors spread quickly, and this article in the tabloid not only explained the time, port, and type of warships, which were very clear, and it was easy for people to regard rumors as facts. If they were not handled properly, it would cause social unrest. More importantly, it was involved in the leakage of military secrets, so severe punishment must be found.

"Greetings to Your Majesty!" Zheng Huchen rushed over immediately after receiving the imperial edict. He didn't even have time to wipe it off.

"No gift, look at this!" Zhao Bing raised his hand and said, but he did not give him a seat before, but just pushed the tabloid on the desk.

"News?! Where did Your Majesty get it?" Zheng Huchen quickly stepped forward and took it two steps, and said in surprise.

"News?" Zhao Bing was also stunned when he heard this. He thought the word "news" was adopted in modern times, but he did not expect that it would be available in China eight hundred years ago.

"Your Majesty, this is news. I didn't expect Qiongzhou to be there too!" The little emperor did not give him a seat, and Zheng Huchen also realized that he might have made a mistake, but he immediately breathed a sigh of relief when he found out that his Majesty was just because of this.

"Oh, is this thing there?" Zhao Bing asked with his neck tilted.

"Your Majesty, this news has been spread all over the court and the people of Jingkang, but it disappeared after Lin'an fell. In this remote area of ​​Qiongzhou, I couldn't even receive the newspaper in my residence. I don't know who is doing nothing and brought the tabloid here too!" Zheng Huchen replied with a frown.

"It seems that I'm too nervous." Zhao Bing thought about it and was still ignorant, so he pressed his hands to signal him to sit down and said, "But the Bureau of Affairs has no feedback on the appearance of this; in addition, the matter involving the naval army transfer, except for the inappropriate purpose, the time and location of the departure were good. Whether someone leaked the secrets must be investigated strictly; in addition, the contents were suspected of spreading rumors and confusing the public, so we should find out what the purpose of them writing this way!"

"Yes, I obey the order!" Zheng Huchen sat down and said, "Your Majesty is in the palace and I don't know much about the details. It was a trivial matter when I was in Lin'an, and false imperial edicts always appear..."

Listening to Zheng Huchen's statement, Zhao Bing realized that the entertainment spirit of journalists in the Song Dynasty seemed to be no less than that of modern people. No, it should be said that they are more creative, but modern people are suspected of picking up their teeth. In the late Northern Song Dynasty, folk tabloids began to be published, and by the Southern Song Dynasty, they were everywhere. In addition to hand-copying, there were also printed versions, called "tabble" and occasionally "news".

The content of the tabloids is varied and covers all aspects. However, since it is a private operation, without government subsidies, and no friendly sponsorship, it was not popular to advertise at that time, so the only way to make money was to expand distribution. In order to increase sales, the only way is to attract readers' attention. Of course, vicious competition inevitably occurs, just like today, things that catch the trend inevitably occur. Writers carry forward the spirit of exaggerating those with news, and fabricate news without news, and even dig out something if you have nothing to do.

Nowadays, the entertainment industry is infinitely prosperous, and the gossip of celebrities and celebrities is the best topic of conversation for people after dinner. However, they do not know that the entertainment life of the people of the Song Dynasty is not inferior. At that time, the middle-class families in the capitals of the Song Dynasty often had two newspapers: one was the "Ministerial Newspaper" of the government, which was equivalent to the current party and government publications, with a serious look; the other was a "tabister" run by a private person, which was equivalent to today's entertainment weekly. It often revealed the secret history of the court that the "Ministered Newspaper" was unwilling to report or dared to report, and the gossip of celebrities, which was particularly eye-catching.

After the southward transition, tabloids have developed into the source of information that people receive the fastest consultation. The tabloids are about who was summoned into the palace and who was dismissed from office. Before the official documents in the court were issued, tabloids were published first. Of course, some news lacked accuracy, and often took the false as real, and did nothing, fake news, fake imperial edicts, and fake memorials appeared from time to time.

"So that's it. Who broke some of these things yet to be announced by the court and personal privacy?" Zhao Bing understood that these tabloids are hooligans. For the sake of sales, you will be exposed first, but even if you catch the storm, someone will have to catch them!

"Your Majesty, of course, it was the prosecutors hired by those tabloids!" Zheng Huchen said.

"Oh, who are they? How can they obtain the secrets within the court?" Zhao Bing still had doubts in his heart. Even modern paparazzi will find it difficult to obtain the secrets within the government unless there is an insider.

"Your Majesty, those who can run tabloids often have some background. They use their positions, geography, and kinship to use abnormal means to inquire internal news at all levels, including officials, officials, envoys, middle and lower-level officials, booksellers in the market, and private practitioners secretly printed in bookstores. The probes they hired include the difference between internal, provincial and yamen exploration." Zheng Huchen replied.

"That's right!" Sure enough, an insider was the boss and the whistleblower. Zhao Bing nodded and said, "You send an order immediately to find out who is working with those businessmen in the court, and then I will order people from the Ministry of Justice to arrest them and execute them on the charge of collusion with the enemy."

From the names of ancient paparazzi, it is not difficult for Zhao Bing to analyze their editing content, and specifically ask eunuchs and palace maids to inquire about the emotional entanglement between the emperor and his seventy-two concubines, namely the so-called "internal probe"; go to various departments in the court to inquire about the appointment and removal of officials, whether they accept bribes, and whether there are any wives, namely the so-called "provincial probe"; go to various yamen, especially prisons to investigate the progress of the murder case, namely the so-called "yamen probe". From the perspective of harm, of course, those who are close to military aircraft are the most dangerous.

"As for your order, my subordinates immediately send an order to investigate the case quickly!" Zheng Huchen immediately went outside the door and whispered a few words to his personal follower.

"Your Majesty, if you only deal with those inquiries and let the merchant go, I am afraid that this incident will not be able to be eliminated!" Zheng Huchen turned back and said later.

"This kind of thing is endless. If you think the previous dynasty must try to stop it!" Zhao Bing smiled. He had figured out the profit model of the tabloids, so he naturally knew that this was based on click-through rates and traffic, and he would also raise a group of so-called paparazzi to edit and edit with modern websites, and would lie on time every day to collect various news, but the names were different. The government also issued a legal crackdown, but it was still banned. Otaku always had a way to find the content he wanted.

"Your Majesty said it is right. After the southward transition, the court decided to completely ban the issuance of tabloids. It stipulated that anyone who reads tabloids in private was exiled for 500 miles, and those who reported to tabloids were rewarded with 200 trump card. However, since tabloids were indeed philanthropists and were loved by fools, and many court officials even enjoyed reading tabloids. Therefore, although it was explicitly prohibited, they were still popular." Zheng Huchen smiled awkwardly.

"Is that true?" Zhao Bing smiled, "So we can cut off the source of information by severely punishing those who leaked court secrets and strengthening internal management. As for those things that are sensational or fun, why should we care about it!"

"Your Majesty, this matter is not that simple. In the previous dynasty, the tabloids made up stories randomly, causing such a big storm in the court!" Zheng Huchen saw that His Majesty did not pay attention to those gossip news, so he reminded him.

"Tell me!" Zhao Bing certainly knew that newspapers could not only make people famous, but also turn people into shit, but he didn't expect that it could also affect public opinion in ancient times, so he immediately became interested and walked forward.

"There were two incidents that caused sensation in the government and the people. During the Huizong period, the tabloids falsely spread the imperial edict of Emperor Huizong, and almost forced the prime minister Cai Jing to death. Another time, Zhu Xi was arranged to let him lose his court and he had to resign and return home..." Zheng Huchen saw that the little emperor was intrigued, so he talked about the past vividly.

Of course, what Zheng Huchen said is not seen in official history, but should come from notes or unofficial history. However, when Zhao Bing saw that his speech was very exciting, he was like seeing it in person. When he remembered that his rude appearance must have a turbulent gossip. However, this matter is indeed a head of listening, and it also makes people admire the attention of these news people. They can not only satisfy the listener's curiosity, but also arouse the rich associations of the listener.

In the fourth year of Huizong, journalists in the Song Dynasty created a shocking news. At that time, the public had great opinions on the treacherous minister Cai Jing. In order to meet the needs of public opinion, the tabloids issued an edict criticizing Cai Jing in a fake tone, saying, "Cai Jing was obsessed with the eyes and was not smart but listened, and the public acted cunningly, flattered, unkind from both sides, and unpredictable from both sides." It also reported that Cai Jing and his accomplices had been beaten by the emperor.

Cai Jing was helpless when he found out, and he was unable to trace the source of the news and it was difficult to clarify. He could not let the emperor come out to testify to him! The government and the country were still in an uproar, which seriously affected his prestige and was difficult to carry out the work. The closest friends were all in a wait-and-see state, which triggered his ****. In the end, he had to hold several press conferences in a row to explain the situation to various tabloids before clarifying the facts.

Another unlucky guy who was shot was Zhu Xi, a moral model in the Southern Song Dynasty. At that time, he developed Confucianism, founded Neo-Confucianism, and was officially praised by the government, requiring everyone in the whole country to learn his great idea of ​​"preserving the principles of nature and destroying human desires". However, as soon as Master Zhu published several academic papers on strengthening the construction of spiritual civilization in the court newspaper, the headlines of the tabloid newspaper revealed that he had an affair with his daughter-in-law. Soon he said that he was jealous and almost killed the famous public relations lady Yan Rui. The matter was well written, so that Zhu Xi was on the list of entertainment figures in the Southern Song Dynasty for several consecutive years.
Chapter completed!
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