During lunch, Zhao Bing did not go to have lunch with everyone. Of course, it was not for the sake of stealing some good food by himself, but because the guys in the training camp were suppressed for too long under the strict military discipline. They should relax and make an exception to make a ban on alcohol for them, so they all had a few drinks. If they were definitely unable to let go of themselves, it would be better to give them a slut, and they refused with urgent matters. Of course, everyone did not dare to treat His Majesty unfairly, and specially picked up the good food and brought it to him.

"It's great to be an emperor. Whatever he wants to do in his own little world can do it as long as he wants!" Zhao Bing ate and put his legs on the table, rubbed his stomach with one hand, and held the tabloid he picked up in the other hand and said with a smile.

As a modern person, Zhao Bing is very clear about the role of propaganda. It has various functions such as inspiration, encouragement, persuasion, guidance, and criticism. Its basic function is to persuade. That is, to clarify a certain point of view through various contents and forms, so that people believe and follow the action. However, in ancient times, the current means were limited. Except for the cramming brainwashing at schools at all levels according to the script, there were few other means, and tabloids happened to appear.

The information dissemination method of tabloids has long been popular among the Song people, and has penetrated into all classes. The person who created the first tabloid in Qiongzhou must have experience in this regard. On the other hand, this person is also very business-minded. However, Zhao Bing knew that such a good way to make money would soon be followed, and then various tabloids would sprout like mushrooms after a rain, becoming another information dissemination method in Qiongzhou.

The rise of a kind of self-media will accelerate the flow of information and enrich the public's expression. At the same time, fragmented information with emotions will appear. Once it resonates, it will spread instantly. The speed and the wider impact will be much greater than the effects produced by other means. If it cannot be sorted out in time, it will be difficult to distinguish the authenticity of flowers in the fog; and if the expression of noiseless voices is not settled through rational precipitation, it may become a follow-up person, or even three people become tigers, affecting a stable and harmonious situation.

Zhao Bing knew that public opinion was a double-edged sword. If he did not firmly occupy the newspaper propaganda position, he would not be able to grasp the dominance, management and discourse of public opinion work, and he might make a "historic" mistake. So he knew that he could not let this position go, but news control could not solve all problems. This not only tied his hands and feet, but also led to the secret spread of rumors. There was a long secret. If he could not discover it in time, he would need more effort to calm it down when it caused a big event.

Therefore, public opinion itself is not lethal, and what is really lethal is the truth covered by public opinion. Back then, the Japanese devils burned, killed and looted, while cheating under the guise of the Greater East Asia Co-prosperity Circle. They bewitched the Chinese people, saying that it was for the good of the Chinese people, and saying that they were all bad elements who hindered everyone's path to happiness. As long as everyone was obedient, they would be a great good citizen, and those who were disobedient would be very bad, and they would die.

This phenomenon also appears in modern China. Zhao Bing recorded that the people of Rehe welcomed the Japanese on the Internet for a period of time, but they didn't know whether it was true or not. It was mentioned that it was because of the corruption of warlords that made the local people suffer. The foolish people naturally had no thoughts and just lived a stable life. But they didn't know that they drove away the tiger and welcomed the jackals. However, there were talented people and strangers among the people who were not bewitched by the Japanese. They resolutely raised the banner of anti-Japanese war. It can be said that this was also an invasion of thought.

This strange phenomenon was also prevalent during the change of Song and Yuan dynasties. Compared with the Japanese, the Mongols had long used this trick. Kublai Khan valued Han ministers and used fraud and propaganda under the banner of eliminating the law. At that time, the Song Dynasty also tortured the people, causing public resentment. In addition, many Han bureaucrats at the beginning really thought that the Mongols and Yuan dynasties had hundreds of thousands or even millions of elite cavalry, so they always asked to offer the city.

It was not until the Yuan army entered Jiangnan that they realized that there were not so many Mongolians and were not that powerful. But since they had surrendered, they helped the Mongols do bad things at this time and let the surrendered soldiers and generals get stained with the blood of the Han people. If they want to go back on their word, there will be no way out. As for the hard-core traitors such as Lu Wenhuan and Liu Zhong, it is another matter, they are the cheapest ones in their bones!

After the Mongols controlled the north, they did not even think of a plan to quickly control the whole country, and soon became addicted to pleasure. The final success of the Mongols in the south, from plan to action, almost all rely on these sinful traitors. They first rely on scams of eliminating tyranny and promoting preferential treatment of surrendered people to win the hearts of the people. After the people saw the cruelty of the Mongols, they implemented a massacre policy. Just look at the several major massacres, and then they knew how many traitor soldiers participated.

In this way, these traitors have no turning back. Only by destroying the Southern Song Dynasty can history be rewrited, because history has never been written by victors. Sadly, they did not expect that in the end they could still not escape the title of traitor. Looking at those who talk about wisdom and strategies all day long, it is really ridiculous. To put it bluntly, those shameless literati rewrites history with public opinion, in fact, they rely on a gangster leader, a few dog-headed military advisors, and a few butchers who kill without blinking, to solve the problem of the Southern Song Dynasty.

In fact, this is the case in real history. Those who win the hearts of the people will win the world, and those who are wise and wise are all bullshit. The role of those conquered people is to deceive, the second is to slaughter, and the third is to feed themselves. The role of the dog-headed military advisor is to help themselves deceive, slaughter and exploit the people. The second is to praise themselves, "Those who win the hearts of the people will win the world." In this way, the Mongol Yuan solved almost all problems. It is a pity that some of the Jiangnan people who were slaves of the country were still grateful for the "grace" of the Mongol Yuan and were still blinded by hypocritical comfort.

In real life, there are actually two public opinion fields: one is the oral public opinion field of the people; the other is the public opinion field that news media strives to create. In the current media landscape, the court originally occupied the mainstream. The court spread its thoughts and ideas to ordinary people through the palace newspaper, grassroots officials and gentry, which actually formed a blockade of information dissemination. However, the appearance of this tabloid was like a dark horse, re-establishing a channel to obtain information and breaking the "blockade" of the official media.

The public opinion pattern originally dominated by traditional mainstream media has been broken. The tabloids have become an important context in current social life because of their diverse discussion topics, convenient interaction and communication, free and equal dialogue, rapid gathering of public opinion, and great influence. This has quickly amplified the dissemination and influence of the people's "verbal public opinion field", forming a "civil public opinion field" with fragmentation and profit-seeking as the main characteristics.

However, the current trend is still full of crises under the attack of the inside and outside, and is in a period of adjustment and change. It will inevitably involve the interests of some people. The closed operation of the official media will inevitably lead to the public being more willing to believe in expressing their views and opinions in tabloids and turning to a public opinion field dominated by tabloids. In the real public opinion ecology, due to differences in generation mechanisms, interpretation concepts and discourse methods, the "official public opinion field" created by traditional official media often has differences of opinions with the "civil public opinion field" spontaneously formed by grassroots public opinion on new media platforms, which will inevitably lead to collision and friction between the two public opinion fields. In the process of fermentation and spreading of public opinion, confrontation and separation will even occur.

Especially in the special period of change and development, many factors may become the driving force for the outbreak of public opinion hotspots, especially in the current period of frequent major emergencies, which are most likely to cause disconnection between the two public opinion fields. However, Zhao Bing, as an active member of the Internet, knew a rule. In theory, new media users, as the main body of communication, had the same opportunity to express their opinions and suggestions. However, considering the differences in knowledge and abilities between individuals, the vast majority of new media users, like the public in real life, are the "silent majority", and the right to speak is in the hands of a few "opinion leaders".

Therefore, Zhao Bing realized that running newspapers not only expresses the position and views of the court, and wins the right to speak, so as to achieve the purpose of news control and maintaining the image of the government. On the other hand, it can effectively guide public opinion, consume the dissatisfaction of the people, and have the purpose of maintaining social stability. It is also responsible for inspiring the wisdom of the people, exposing the enemy's conspiracy, clarifying the truth, reducing the negative image of the court, and mobilizing the people's sense of resistance to the enemy with the same hatred of the enemy.

"It seems that the rest day has been ruined again, and the emperor's life is miserable!" Zhao Bing thought that this matter was urgent and he had to do it quickly. Otherwise, when tabloids become popular, once people develop a reading habit, it will be not as easy as charging to regain this position. As he said that, he spread the paper, picked up the pen to make a plan, and complained endlessly, but he forgot that he had just lamented that there were many benefits of being an emperor.

Zhao Bing knew that content is always the foundation of the survival of the media and the key to its survival and development. After all, Dibao has existed for hundreds of years. Although not many people have seen it except the official yamen, it is not something that anyone can see, so it needs to reach a certain level and status. Therefore, it still has a certain status and is mysterious in the hearts of the people. If it is opened to the public, the sales volume at the beginning will not be a problem.

However, after all, Dibao is the mouthpiece of the court. It cannot publish some entertaining and vulgar things, but must continue to maintain its authority and seriousness. However, if you want to maintain it for a long time, you must change the content, otherwise it will still be abandoned. Only by issuing some policies and laws, policies and official delegations are not very attractive to ordinary people, and even the official is of little interest.

Therefore, Dibao had to change internal reference to external distribution, and Zhao Bing thought that the content would be changed. Its main function was to publicize the propositions, policy guidelines, policies and regulations of the DPRK, and explain it; secondly, reflect the situations, experiences and problems that arise during the implementation of the policies and policies; introduce advanced figures and commend good people and good things; explain and discuss major issues in policy theory; report on economic, cultural and military work experience and construction achievements, as well as new situations in the outside world; at the same time, reflect the voices and requirements of ordinary people and spread various information that the people care about.

Zhao Bing positioned the audience of the newspaper in the official yamen, officials at all levels and scholar groups, business circles and gentry clerks, and gradually spread to the ordinary people. Of course, it must maintain its authority and play a final role in the event of public debate or major events. As an official propaganda organization, it naturally cannot expect it to make a profit, and must be prepared to lose money.

Zhao Bing plans to reprint the official newspaper with the staff of the Jinzhao Academy as the main body and the official newspaper as the basis. The name is "Imperial Chaobao". "Imperial" means that the identity of the newspaper is the official newspaper, representing the voice of the court. In addition to being down-to-earth, the word Chaobao can be interpreted as morning, indicating the timeliness and immediacy of the newspaper, and as full of vitality and vitality.

Zhao Bing made plans for the changes in the official newspaper, formulated development policies, and put forward requirements on the content. How to operate it is the matter of the people below. Of course, he had to discuss with the important officials in the court before he could come up with a specific plan. At the moment, he wanted to run another newspaper by himself, but this one had nothing to do with the official, so his freedom was greater. The audience was positioned from important officials of the court to peddlers and barracks, and even the young ladies living in the deep boudoir could not put them down.

Print media has gradually reached the end of the modern society and has become an end to the point of being eliminated. However, Zhao Bing, who has experienced the glory of the paper media, knows the routines.

Newspapers should be good-looking and attractive. Not only are the content popular and entertaining, but they should also focus on social hot spots. However, they should be vulgar but not lustful, reveal elegance, and cannot attract people by vulgarity; they should not make unauthorized assumptions about social hot spots, but should pursue professional authority in quality. They should maximize their advantages in information collection, verification, analysis and interpretation, and comprehensively grasp the incidents, report the incidents carefully and meticulously, especially for false rumors arising from public events, clarify and publish them in a timely manner, without missing any news that may cause turmoil in people's hearts, and continuously report and track development trends.

Secondly, focus on quick and streamlining in communication. More information that is accurate, short, fresh, and highly attractive, seize the initiative in communication, strive to seize the first place, enrich reporting methods, and present the report content intuitively and vividly. Thirdly, focus on segmented and interactive in service. According to the different needs of readers, special information products are produced in a targeted manner, tailor-made and precisely disseminated, and increase user attention and participation.
Chapter completed!