On this day, not only Xiao Hu received the gifts sent by Meigou.com, but also many website users also received the same thing. These users have one similarity, that is, they have all purchased products from Estee Lauder and Lancome.

The first target users of this new series launched by Flower Story is the user group of Estee Lauder and Lancome. Because these users pursue quality of life and have high consumption power.

At this time, it highlighted that Wang Ye has the advantage of Meigou.com, a leading cosmetics e-commerce leader, and he can justify sending the gifts to the target customer group.

After trial, this group of users found that the effect of the Flower Story's small green bottle is not worse than that of the small black bottle and small brown bottle, a considerable number of people will turn around and buy the small green bottle. After all, the price of the small green bottle will be much cheaper, and no one's money is not blown by the strong wind. Good quality and low price have always been pursued by the masses.

Of course, there will still be some users who will continue to buy Estee Lauder and Lancome. There is no way to do this, this is brand loyalty. However, Wang Ye did not think that he could grab all Estee Lauder and Lancome users, which was not realistic. Being able to grab some users is already a great success.

Moreover, the pricing of Huazhishi will be much lower than that of those two brands, and a certain number of users can be selected from the users of the cosmetic brand of a lower level.

Sending gifts to users for trial is not enough. In the latest episode of the celebrity live broadcast, the series of new cosmetics launched by Flower Story officially debuted.

Celebrities and professional makeup artists tried these products in the live broadcast and analyzed them from a professional perspective. Of course, the final conclusion is that they are not inferior to Estee Lauder and Lancome products. Even in terms of the effect of the core product - essence, they can almost beat small black bottles and small brown bottles. Of course, they are an appropriate exaggeration.

In the program, the title "Little Green Bottle" was officially proposed, which was used to compare it with Estee Lauder's small brown bottle and Lancome's small black bottle.

Professional makeup artists praise variously, what to resist various signs of skin aging, resist the invasion of time, solve dryness and lack of water, lighten fine lines and wrinkles, replenish skin radiance, oil-free formula, etc.

Users also spoke in various ways on the barrage of the live broadcast room, and those who received the gifts were praised.

"I'm talking nonsense, this little green bottle is really useful!"

"I have used a small black bottle, but it is really not as comfortable as a small green bottle."

"Haha, the stories of Flowers are all high-quality products, and I feel that another hit is born."

"When watching the show, it seems to be a series of products, why did I only receive the essence?"

...

The user has all kinds of envy and complaints.

And the most concerned issue is the price!

Regarding this issue, the stars and makeup artists in the live broadcast said they were unaware of it because the product has not been officially launched yet.

In the past few days, in all cosmetics forums and posters, the story of Flowers has really flooded the screen.

Everyone is discussing how useful this upcoming cosmetic is, and what are the differences between this one and the small black bottle and the small brown bottle.

Most people who have used it say that the user experience is great. If the price is appropriate after it is officially launched, they will definitely choose this product.

Regarding the price issue, Wang Ye kept it a secret. He held a betting event on the US Shopping website. He asked the website users to guess the listing price of the small green bottle of Flower Story, and the ones who were best guessed were awarded.

The event is not large in scale and is not widely publicized, but the effect is excellent, and many users actively participated in the betting.

How can Xiao Hu be missing such an activity!

During lunch, Xiao Hu and her female colleagues gathered together to have fast food. The topic we discussed was the hot topic of this section, the story of the flower, the small green bottle.

"I read Meigou.com in the morning and have released the product page. I will be available in the next few days." A female colleague said enthusiastically.

"It's on the market. As long as the price is not too expensive, I will definitely buy it! I have been using this section. Please see if my skin is better than before." Xiao Hu said proudly, then stretched out her face and let her colleagues look at her skin carefully.

"Oh, it's really much better, the crow's feet are gone!" a girl next to her exclaimed.

"Bah, I'm only 24 years old! Where did the crow's feet come from? It turns out that it's not good!" Xiao Hu said angrily.

"No, Xiao Hu, I remember you celebrated your 26th birthday last year, and you should be 27 this year. Why did you suddenly become 3 years younger? Is this little green bottle so magical? It can still make people rejuvenate!" said a female colleague with a smile, which caused everyone to burst into laughter.

As a die-hard fan of Meigou.com and Flower Story, Xiao Hu will definitely not miss this kind of betting activity.

She is an accountant. Although the company is not a cosmetics company, Xiao Hu still knows a little about how to price a product.

Of course, she didn't know how much the cost of the small green bottle of Flower Story was. It would be impossible to speculate from the cost.

But this is not a problem for Xiao Hu. You can also speculate from another aspect, that is, it depends on the price of the competitors!

The small green bottle is obviously a benchmark for Estee Lauder's small brown bottle and Lancome's small black bottle. Of course, the brand premium of Flower Story is not as good as the other two brands, so the price of the small green bottle will definitely be lower than that of the small brown bottle.

How much lower is a problem.

The prices of small brown bottles are about the same, and each bottle is 50ML, the price is around 900 yuan.

And the lower-grade L'Oreal, the same 50ML bottled essence is priced at around 300 yuan.

Xiao Hu speculated that the small green bottle should be between the two, that is, 300 yuan to 900 yuan. This way, the price is easy to predict.

Small green bottles with 50ML, the price on the market should be around 600 yuan!

Of course, it cannot be an integer. According to the common pricing habits of various brands, there are probably wholes and zeros. Xiao Hu understands this routine.

In the end, the predicted price she filled out was 580 yuan!

Now that I was sure to get it, Xiao Hu thought proudly.

However, this price is still a bit expensive for Xiao Hu. The essence alone costs almost 600 yuan. Cosmetics are not just about one kind of essence, but there are other things, such as facial cleanser, eye cream, cream, lotion, etc., which will cost 1,000 or more.

Although the price of Lancome's two or three thousand yuan per set is much cheaper than Estee Lauder, it is also much higher than the consumption capacity of an ordinary white-collar worker like Xiao Hu.

At this time, in Mingguang Technology Park, Huazhishi Company, Wang Ye was also discussing the price of product launch with Mu Shiting.

"Mr. Wang, I think it is more appropriate to price at 600. This is about 50% cheaper than Estee Lauder Lancome. The effect is no worse than them. It should be considered to be extremely cost-effective." Mu Shiting said.

"We can't just consider the effect. There is also a brand awareness here." Wang Ye said with a smile.

The bigger the brand, the higher the brand premium. Just like the Mystery of the Sea Blue, you can only buy 30ML or 50ML for a few thousand yuan. How high can it be? Even if you share the R&D costs, it may cost only two or three hundred yuan per bottle.

However, for any cosmetic product, only by placing the "Mystery of the Sea" sign, the starting price will be over 10,000, and users will not consider the cost issue. This is the power of the brand.

Flower Story started with a facial mask, and its popularity is quite good now, but it also has a fatal flaw, which is that it leaves a deep impression of "good quality and low price".

Many people may wonder, isn’t it a compliment to be a good deal? How can it be considered a flaw?

To give a very simple example, the bun shop in front of your house has been operated for many years. It has thin skin, large fillings, and delicious flavors. Each one is only sold for 1 yuan.

This bun shop is well-known, and people line up to buy it every day, and the supply is in short supply. However, if one day, the bun shop suddenly adjusts the price, and the original 1 yuan bun is now 3 yuan per person!

What consequences do you think will be? You must be pointed at the nose and scolded by an old customer, and no one will buy it again.

Maybe the owner of the bun shop feels unfair because even if his buns are sold for 3 yuan, it is very cost-effective. The buns in those big restaurants cost 7 or 8 yuan, which is not as delicious as theirs!

The story of Flowers is now facing such a situation, and the brand positioning has been set in the minds of consumers! If it changes suddenly, it will cause consumers to rebound!

Of course, this impression of good quality and low price is not only bad, but also good. The advantage is obvious, but the sales volume is large!

Just look at the sales volume of Flower Story Facial Mask in the past few months, and it is sold hundreds of millions every month! Just the sales of this single product will defeat the sales of most cosmetic brands in the entire series of products.

Therefore, for this consideration, the pricing of this newly launched series of products must be cautious!

You must never price too high, which will cause the brand image to collapse, nor can you price too low. This is very understandable. If the price is low, you will make a lot of money less...

This time, the story of Flowers has launched a total of five products: toner, face cream, lotion, essence, eye cream.

These are all basic skin care products, and they are also a few that every girl often has.

Wang Ye’s idea has always been to streamline the categories and only produce popular products!

He doesn't want to launch a lot of cosmetics like those traditional cosmetic brands, which makes users dizzy and don't know how to choose.

Today's younger generation of consumers like simplicity and comfort, and not many people want to become product experts.

Therefore, the products of Flower Story are very simple, so simple that they even had a mask at the beginning, and there was no such series. They were classified according to functions, moisturizing, whitening, and anti-aging. Simple, obvious, users can know how to buy them at a glance.

Adhering to this concept, the newly launched complete set of cosmetics, which are just a few basic models, is just one series, and the age group is for women between 20 and 40 years old.

It covers a large group and has a wide range of applications, which means it needs to be in volume!
Chapter completed!