It was not delayed for long. On the third day of the price betting event, the new series of cosmetics in Flower Story was officially launched.

One day before the listing, all users who participated in the betting received a text message on mobile phone, with the content:

"Dear users, Huazhishi Cosmetics will officially start selling at 10:00 tomorrow morning. Due to insufficient production capacity and limited quantity, please buy it as soon as possible! Thank you."

After reading it, Xiao Hu was puzzled, what the hell, cosmetics still have insufficient production capacity, which means limited sales?

These days, except for fruit mobile phones and Xiaomi mobile phones that need to be purchased, I have never heard of any cosmetics that need to be purchased!

This Flower Story Company is too confident! You are not afraid of not selling it out then? If you really can’t sell it out, let’s see how they end up.

However, this is a product I have been looking forward to for a long time, so I still have to keep an eye on it and see what price it is. If the price is right, just buy it. With your own speed, are you still afraid that you can't get it?

The next day, at 10 o'clock in the morning, Xiao Hu had already opened the website of Meigou.com in advance and was staring at the sales page of Flower Story Essence. She also saw that in this Flower Story brand area, in addition to the mask products she often bought, there are more toner, cream, lotion, essence, eye cream, and five products.

What Xiao Hu is most concerned about is of course the essence. Generally, this product is the core product of each brand, but it doesn’t matter other products.

Today, not only Xiao Hu was paying attention to the announcement of the price, but many of her female colleagues also secretly opened Meigou.com and entered the Flower Story brand area to see how much the small green bottle costs.

The time was about 10 o'clock, and Xiao Hu quickly refreshed the page, and the price indeed appeared!

"Why is it so cheap!" Xiao Hu exclaimed.

I saw that the price marked below this essence is "308 yuan"!

The price is far lower than her estimate. The price she bet on at that time was 580 yuan, and the current sales price is almost half the lower!

It's impossible to do this, oh, by the way, it should be a small bottle, 30ML type! Using small packaging and low prices to stimulate sales is also a common method used by cosmetic brands.

When Xiao Hu thought of this, he quickly clicked on the product page to check the product specifications.

As a result, it does clearly state "50ML"!

This is unreasonable. Xiao Hu was confused and couldn't figure out why the price of the story of Flowers is so low.

She has tried it. Whether it is the user experience or the exquisiteness of the packaging, it is the Estee Lauder small brown bottle and Lancome small black bottle.

But this price is similar to L'Oreal's. The essence of L'Oreal is 298 yuan per bottle, but the grade of that brand is much lower than that of Lancome Estee Lauder. What did this Flower Story Company think? It's not that the price was wrong!

...

When Wang Ye set the price, Mu Shiting was puzzled. Why should she set such a low price? It is obvious that the effect of the small green bottle is not worse than that of the small black bottle and small brown bottle. Even if the brand is not as famous as them, it will not be so much lower.

Faced with Mu Shiting's doubts, Wang Ye gave an explanation with a smile.

"Our Flower Story has created a brand image of high quality and low price, which determines that new products should not be priced too high. So what are our competitors?"

"Estee Lauder and Lancome." Mu Shiting blurted out.

"Yes, these two brands are our competitors, but our competitors are not just the two of them, and my goal is L'Oreal!"

"Ah? Why do you still have to compete with L'Oreal? These three brands are not of the same level." Mu Shiting exclaimed.

"Haha, actually L'Oreal is our biggest competitor. Although Estee Lauder and Lancome are very well-known, their sales are far inferior to L'Oreal! The affordable L'Oreal has the highest sales."

Wang Ye has planned a new product for so long. Once launched, of course, it is not just about catching up with the high-end market. Although the high-end market has greater profits, its overall sales are not high. Affordable products like L'Oreal, which are positioned between the second and third tiers, are the most popular and most sales.

Therefore, the launch of Flower Story Cosmetics is to attack several competitors at the same time!

In terms of quality, benchmark Estee Lauder and Lancome!

In terms of price, benchmark against L'Oreal!

In this way, when competing with these opponents, they will have a dislocation advantage. In fashionable terms, it is a dimensionality reduction attack!

When competing with Estee Lauder and Lancome, my quality is not inferior to you, and it is even better, but my price is one-third of yours! As long as consumers are not stupid, they will definitely know which brand to choose to buy.

When competing with L’Oreal, my price is similar to yours, but the quality is two levels higher than yours! With the same money, will consumers choose products with better results or products with average results?

When it comes to the same quality, I compare the price with you, and my price advantage is huge!

At the same price, I compare quality with you, and my quality advantage is huge!

The brand strategy of Flower Story is that Wang Ye had planned before entering the cosmetics industry. This is the killer he wants to use! The mask is just a small trial, and now the time is ripe, and the treasure knife is about to be unsheathed!

The price is 10 yuan higher than L'Oreal, which seems inconspicuous, but it is of great significance.

L'Oreal's essence is 298 yuan per bottle, which is considered the price starting with "2".

But the story of Flowers is to set 308 yuan, starting with "3"!

This is to tell everyone clearly that my product is better than L’Oreal, and its grade is higher than it. Even if the price is only a little higher, it is still higher.

As for Estee Lauder and Lancome, why are they so expensive? Haha, you can think about the reasons for this.

"But in this case, the profit margin will be much smaller?" Mu Shiting said hesitantly.

"Don't worry about this problem! If we sell 600 yuan per bottle, we can only sell 1 million bottles. But if we sell 300 yuan per bottle, we can sell 10 million bottles or even 100 million bottles, which one do you think has a big profit?" Wang Ye asked back.

"Can you really sell that much? Tens of millions, or even hundreds of millions?" Mu Shiting widened her eyes. This number was too shocking for her.

If a single item priced at 308 yuan can be sold for tens of millions of bottles, the sales will be 3 billion! Not to mention hundreds of millions of bottles. This is something she can't imagine.

"Haha, you can tell if you refer to our masks. Now we have Meigou.com, the largest cosmetics sales channel in China. As long as the product is good and the price is appropriate, the sales will exceed your imagination!" Wang Ye said confidently.

Mu Shiting only works, only has the right to suggest, but does not have the right to make decisions.

Wang Ye is the boss. In the end, the pricing of the new product of Flower Story is based on the number he said.

So, the price that appeared in front of Xiao Hu was 308 yuan!

When Xiao Hu finally confirmed that it was this price, she was not wrong. This was the problem she discovered. It turned out that this product was really sold in limited quantities!

The product purchase page has inventory. At the beginning, Xiao Hu remembered to take a look at it and it seemed like "1 million bottles". Now she looked at the number again, and there were only more than ten thousand bottles left!

Xiao Hu was shocked and was about to go shopping when he saw his supervisor passing by.

Xiao Hu quickly minimized the page of Meigou.com, took out a calculator, and pretended to settle the accounts.

Fortunately, the supervisor did not stop and walked over directly.

Xiao Hu then breathed a sigh of relief and opened the page of Meigou.com again. However, what made her cry was that the small green bottle of Flower Story had been sold out!

A bright red word "Sold out!" suddenly appeared in the stock.

I saw the ghost, don’t you have to go to work? Why did you grab it so quickly?

This time, only 1 million bottles were released, which was Wang Ye's idea. In fact, if we really want to expand production, 10 million bottles could be released.

But, this is what he wants.

Only those things that are not easy to get will cherish more!

This is "hunger marketing"! Since fruit water machines can be played like this in Xiaomi mobile phones, why can't the story of Flowers Small Green Bottle be played like this!

Moreover, this limited sales will create a wave of discussion on the Internet, which is equivalent to the promotion of the story of Hua Zhi is free. Why not do it?

So Xiao Hu was in a tragedy because she didn't take it seriously at first, and when she saw the price later, she thought something was wrong, so she looked at the product details page.

When she found out that she was about to sell out, she met the supervisor passing by again. This series of misfortunes led to the final tragedy. That is, she did not buy the small green bottle!

How can I bear this? And if this matter is spreading, it will damage his reputation. Xiao Hu angrily contacted the customer service of Meigou.com.

"I want to ask why the small green bottle of Flower Story is sold in limited quantities this time!"

"I'm sorry, dear. As far as I know, it's because the production line of Huazhishi Company is still under debugging and the production capacity is insufficient, so it can only be sold in limited quantities." The customer service replied politely.

"When will there be a second rush to buy?" Xiao Hu asked patiently.

"I'm sorry, dear. I don't know about this question either. Please pay attention to the website announcement. Once the second batch of products are released, there will be announcements."

Xiao Hu is a little crazy now. Kiss you, I don’t want to kiss, I just want a little green bottle!

There are many people who are similar to Xiao Hu’s situation. The free gifts of Xiao Lu Bottle in the early stage and the promotions in the live broadcast have a very good effect.

The estimated price is basically about five or six hundred, so many people are waiting to buy it today. In addition, many people feel that the price is high, and they are just watching the fun.

But after the product was officially launched, everyone was excited as soon as the price of the 308 came out. They were originally planning to buy it, but now they bought two more bottles. But they didn’t plan to buy it, but they saw that the price was so cheap, so why would they hesitate!
Chapter completed!