Chapter 101 Pull the Royal Family into the Water
Originally, Wang Ye wanted to be a top cosmetics brand that benchmarked against the Miracle of the Sea. Now it seems that the plan is about to change.
Taking advantage of the situation is also a kind of wisdom. The actual situation is different from what was originally expected, so why don’t I follow the trend?
Since Mu Shiting has confirmed that this seaweed extract has better effect than all the ones in Sea Blue Mystery, why can't I create a higher-end brand than Sea Blue Mystery!
Only the deep seabed near Goddess Island has that kind of seaweed. The annual output is very small and cannot be cultivated manually. These are disadvantages, but if carefully packaged, it may not become a unique advantage.
Just as the princess said, only the really rare ones will appear more precious!
This kind of top-notch cosmetics is not a big deal. What’s the point of being low in sales? As long as it can drive the best-selling of the Flower Story series of cosmetics through it, all the investment is worth it.
It is not easy to build a successful luxury brand. Since modern times, there has been no luxury brand that can be seen in the great country, which is really embarrassing to say it.
Then, let yourself create a luxury brand that global cosmetics companies look up to.
When it comes to luxury culture, Chinese people wear silk and satin and drink tea with fine porcelain, Europeans are still hunting in fur.
Of course, it is becoming increasingly difficult to launch a new luxury brand now. But Wang Ye is not worried, because it is because of humans. As long as you do sufficient work in the early stage and clever methods, there is nothing impossible.
Then, the next thing to do is two things.
First, figure out how much seaweed that Professor Andrew mentioned can be mined in a year and how much essence can be extracted.
The second is to buy Goddess Island and buy the sea area where the seaweed grows!
The first thing is easy to do, just go to Professor Andrew for a trip. It is best to reach a cooperation with Professor Andrew, so that technical problems will be easier to solve in the future.
But the second thing is that it is more troublesome. If you buy Goddess Island, you need to deal with relevant management agencies in Denmark. And you are a foreigner, so the procedures are probably more troublesome.
Wang Ye was lying in bed at night and was thinking about the whole plan. The plan he conceived was really too large and there were a lot of resources to mobilize.
It was not until he fell asleep that the whole plan had a clear outline.
...
"Good morning, Uncle Frederick."
"Good morning, Wang Ye. Did you not have a rest last night? You look a little haggard." Frederick asked with concern.
Wang Ye smiled and said, "I slept quite late last night. I was thinking about a plan about building a company in Denmark and developing a resort!"
Frederick became interested when he heard this. He knew Wang Ye’s business talent, and now Wang Ye is talking about opening a company in Denmark. So, whether it is able to invest in Wang Ye’s new company or help Denmark attract investment, it is a great thing.
"Oh? What kind of business does the company do? Can you explain it in detail?"
"Of course, uncle still remembers when we went to see Professor Andrew yesterday. I have an idea about the seaweed extract." Wang Ye replied.
Frederick asked in confusion: "Didn't the professor say that the product produces very little and is it worth mining?"
"Of course, things are expensive because they are rare. Besides, the effect of that extract is really good! So, I plan to create the world's top cosmetics brand!" Wang Ye said confidently.
Frederick was a little unbelievable. He also understood how difficult it is to build a high-end brand, let alone the top brand.
He looked at Wang Ye and thought to himself that this young man was talking big, but he still didn't wake up?
Wang Ye knew what he was thinking, it was not surprising. If someone suddenly said this to him, he would think that person was crazy.
He smiled and explained: "I know how difficult it is to build such a brand, so I was thinking about these issues last night. My plan is like this..."
Wang Ye explained his plan to Frederick in detail.
As he explained, Frederick's mouth widened and wider.
"So that's how it is..." He fell into deep thought. Obviously, Wang Ye's plan sounded very operational, and seemed to have a high success rate.
In this plan, there are many places that require the Danish royal family to be used. Since this is the case, why can't the royal family do it themselves? Frederick was moved.
He was thinking, now he knew Wang Ye’s entire plan. If Wang Ye is put aside Wang Ye and the royal family will pay and do this, is it feasible and what are the pros and cons?
What is profitable, of course, if the royal family does it themselves, then the ownership of this luxury brand created belongs to the royal family and does not need to be distributed to anyone. All sales profits are also from the royal family.
Later, after the Goddess Resort Island was developed, it might be a bigger treasure pot. But, it is just possible that Frederick is not sure whether someone will come to develop a resort island in Nordic. After all, this is Nordic, and the weather is cold and there is no successful precedent.
The disadvantage is that if Wang Ye is put aside, it will inevitably lead to the deterioration of the relationship between the two. There is no need to worry about this, mainly because of the visible benefits, whether it is worth doing this!
Thinking of this, Frederick asked: "I don't know much about this top-notch cosmetics. I don't know how much sales it will have every year after the brand is built, and how much profit it can have?"
Wang Ye said confidently: "Because of limited production, I expect sales to be about 200 million US dollars. As for profit, it may not be possible in the past few years."
Frederick was disappointed. The sales were not high. He thought he could have billions of dollars, and the profit would not mean anything. So everyone was working in vain?
Wang Ye answered his question: "I named this brand Fusheng Rumeng. This is a brand under my cosmetics company. This company has another affordable cosmetics, the Story of Beggars.
The Fusheng Rumeng brand is responsible for creating an image and does not need to make a profit, but it can increase the company's level, expand the company's popularity, and drive the sales of Flower Story! The Flower Story brand is the real sales force and the weapon used to make profits!"
Only then did Frederick realize that it was...
No wonder Wang Ye dared to throw out the entire plan directly, and he was not afraid of leaving him alone. It turned out that the core brand used to make profits had long been in his hands. This so-called top brand created is just used to expand influence and establish an image.
He was not disappointed, but was even happier, because it proved that Wang Ye had taken all the factors into consideration, and this plan now seems to be more feasible.
"So, what can our royal family get in it?" Frederick asked bluntly.
"Get part of the equity of the newly established company, I will merge my cosmetics company into the new joint venture between our two parties. Of course, the premise is that the royal family can do what I ask for."
What Wang Ye asked the royal family to do include buying Goddess Island and nearby waters, and the royal family members will be the product spokesperson! And awarding the new brand the honor of "Royal Royal"!
Two brands, two spokespersons.
The spokesperson of Flower Story, Wang Ye chose Princess Isabella. This brand is relatively affordable. Most of the shopping users are young girls. So Isabella's identity as a "princess" is very useful!
Which girl doesn’t have a princess dream? If this brand is endorsed by a real princess, wouldn’t it be crazy?
The best spokesperson for the brand Fusheng Ruomeng is of course the queen. Those who can afford this brand are the richest and most prestigious ladies and socialites. For them, what else is more stylish than being a "queen".
If Margaret II, the queen who has the longest inheritance and the purest royal family in Europe, can be endorsed by Margaret II, then Fu Shengruo Meng's style will definitely break through the sky! Do you think the price of such a brand is too high? It's not an exaggeration!
Frederick stumbled. If Wang Ye had asked, it would mean that the entire Danish royal family would come forward to work hard for Wang Ye's cosmetics company. Is it worth it? The royal family's face is very valuable.
He asked: "Then how much revenue can this cosmetics company have, what is currently and what it can achieve in the future."
He asked this question very realistically. No matter how much he fooled it, it would not be as good as the real benefits! Even if Wang Ye said that he could make tens of billions of dollars in the future, it would be better to have hundreds of millions of dollars to give it to everyone now.
"My cosmetics company has two brands. Fusheng Ruomeng has not yet been released. Huazhishi has just been launched for 4 months. At present, sales have reached 3 billion! It is expected that this year's revenue will be 10 billion and profit will exceed 5 billion!"
Wang Ye’s prediction is still reliable, because the potential of the small green bottle series has not yet fully exploded. If we join forces with the royal family, sales will reach a new level. What’s more important is that Flower Story is currently only sold in mainland China and has not yet gone abroad!
When Frederick heard this, his eyes immediately lit up. This business can be done! If the cosmetics company can make more than $600 million a year, it would probably be that without persuading it, my mother would be moved by herself.
Nowadays, the royal family also has to make money by themselves, otherwise the whole family would not be able to maintain their luxurious life if they rely on that little ancestral property.
Chapter completed!