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Chapter 102 Blue and White Porcelain (2/4)

Frederick is not the head of the family. Although he is very moved, he still has to report to the real head of the family, that is, he can only enter the cooperation stage after obtaining his mother's approval.

The result of his discussion with Wang Ye was to use Royal Fund and Wang Ye’s MUFE LTD to register another company. The role of this company is to provide seaweed extract to Fu Sheng Ruomeng, and to represent the distribution rights of the European and American Flower Story, as well as the global distribution rights of Fu Sheng Ruomeng.

Of course, this company needs to be responsible for buying Goddess Island and surrounding waters, and working with Professor Andrew's team to mine seaweed and extract essences.

In fact, it doesn’t take much money to buy such a deserted island. The key is that the procedures and subsequent management are more troublesome. If the Danish royal family did not come forward and relying solely on Wang Ye himself, there may be endless troubles waiting for him in the future.

If you buy an island, you need to build it. Construction does not mean that you can mess around just by buying it. It also needs to be approved by various local management departments. Otherwise, what should you do if the environment is damaged and what should you do if the seawater is polluted. Any relevant department can make you feel like you are dying. In this regard, foreign affairs are more complicated than domestic procedures.

Moreover, mining such deep-sea seaweed is even more troublesome. If you accidentally get a hat to destroy endangered species, your company will be stained.

This is also the reason why Wang Ye decided to make some profits and cooperate with the royal family after thinking hard last night.

All these troubles should be left to Frederick. If he can't handle them, it's a joke. The royal family's rule in Denmark for thousands of years is not a decoration. Although it does not have real power now, its influence is absolutely terrifying.

...

Soon, Frederick excitedly told Wang Ye that the Queen agreed that this matter could enter the formal execution stage!

Just leave the matter here to Frederick. It doesn’t make sense for Wang Ye to stay. He needs to return to China to solve other things.

There are many links in the launch of a brand, such as outer packaging...

Perhaps for ordinary cosmetics, packaging is not that important, it is nothing more than glass bottles and plastic bottles. But for top brands like Fusheng Ruomeng, packaging is very important.

Moreover, Wang Ye also wants to build the Fusheng Ruomeng brand into the top-level brand. Of course, he has to start from every detail. Just take a look at it and make people feel that it is different from other charming bitches!

The packaging that Wang Ye is preparing to choose is blue and white porcelain.

Blue and white porcelain is the earliest luxury goods that were popular all over the world. It is a major item of foreign trade in China's history. This unique Chinese-style product was sold worldwide.

Blue and white porcelain first appeared in the Tang Dynasty. Judging from the existing Tang Dynasty blue and white porcelain and archaeological fragments, the quality of Tang Dynasty blue and white porcelain is not very high.

The blue and white porcelain of the Song Dynasty did not develop greatly and was still in the exploration stage. Some famous blue and white porcelain products in the Yuan Dynasty were passed down, and the quality has been greatly improved.

The Ming Dynasty was the peak of the rapid development of blue and white porcelain. Although it declined in the middle, it reached its peak by the Kangxi period of the Qing Dynasty. In the middle and late Qing Dynasty, blue and white porcelain completely declined and no longer had unlimited glory in the international community.

In modern times, Europe has formed a number of well-known international brands such as Mason, Hungary, Waykiwood, UK, Colport, and Royal Copenhagen, Denmark, etc.

However, what is stinging is that China, named after China, currently has no internationally renowned porcelain brand, and not one.

In the international market, creative works by European ceramic artists are sold for thousands of US dollars per plate. However, the classic products made in Jingdezhen are only more than a dozen US dollars.

Although Chinese porcelain is far behind the West, the most beautiful and best porcelain in the world is still made in China. Without exception, they all belong to the past, too long past.

But Wang Ye still plans to choose Jingdezhen's porcelain, because only Jingdezhen can fire the unique Chinese pattern, blue and white porcelain. Moreover, this unique Chinese element will begin to shine in a few years.

As for quality, Jingdezhen is not unable to produce high-quality porcelain, but it lacks popularity and the products cannot be sold at a price. Of course, you can only buy low-end goods at a low price.

Wang Ye believes that as long as the price you pay is high enough, the quality of Jingdezhen porcelain purchased will definitely not be inferior to that of the famous European modern porcelain products.

...

In August, the weather is very hot in Jingdezhen, western Ganzhou. This is a porcelain street, with porcelain shops of all sizes on both sides of the street.

Since the restructuring of the top ten state-owned porcelain factories in Jingdezhen in the 1990s, countless private porcelain factories have emerged here, and every shop on the street has a porcelain factory, both large and small.

Song Tao was sitting listlessly in his own store to look at the store. On such a hot day, no customers came to see the goods. Moreover, in recent years, the porcelain business in Jingdezhen has become increasingly sluggish.

The porcelain fired here cannot be sold at high prices, and can only produce some low-priced and inferior goods. For example, a set of so-called "blue and white porcelain" tableware, eight plates and eight bowls, and eight plates, the supermarket retail price is less than one hundred yuan!

As for the factory price, you can imagine it. At such a price, what else can we talk about? It’s a pity that my father’s skills are.

Song Tao's father, a master from the largest state-owned porcelain factory, specialized in the Ming Yongle blue and white porcelain technology. The porcelain he carefully fired was not inferior to the national treasure-level collections in the Palace Museum! Of course, it was much inferior in art, and there was no way to do so.

But now, Song Tao’s father hasn’t taken action for a long time. Song Tao still remembers why his father is unwilling to take action. It was the year before yesterday, oh, maybe it was the year before yesterday.

At that time, Song Tao's father spent several months carefully firing a few pieces of imitation Yongle blue and white porcelain, preparing to help his factory gain reputation.

The products were indeed of high quality, with dignified and beautiful shapes, and the lines of the utensils were very soft and smooth. They paid attention to the tire repair, and the shape of the utensils was very regular. The body was pure, contained less impurities, the body was delicate, the body was white, the body was moderately thick, and the body was clever and solemn.

Song Tao’s father himself felt very satisfied and felt that he could definitely sell it at a high price.

As a result, Song Tao contacted several domestic and foreign customers. After checking, those customers also said that the quality was good and they were willing to purchase.

But when it comes to prices, the price quoted by customers almost made Song Tao swear. Because no one’s offer exceeded 50 yuan per item!

This is simply an insult to Song Tao’s skills!

However, the customer was helpless. One customer said, "I also know that this thing is very good and should be worth a higher price. However, Mr. Song, now is the era of brand attention. Tell me, just your Song family porcelain, and this brand has been released in Jingdezhen, who else knows? If I put this thing at a high price, who would buy it?"

Song Tao was speechless, yes, this is not a work of art made by a real master, it is just a mass-produced thing. There are no well-known famous brands, so why should it be sold at a high price?

After suffering this blow, Song Tao's father did not personally fire porcelain for two or three years.

Song Tao also accepted his fate and did not have the ability to build a high-end brand. Then sell inferior goods and make money. No matter what, a set of tableware sold to supermarkets can also make a profit of 10 or 20. As long as you sell too much, are you still afraid of not making money?

His family's "Song Family Porcelain" is quite good. It also has sales of millions a year, and its profits are hundreds of thousands or even millions. Life is already well calculated.

While sitting in the store, the phone rang. It was a business phone call. Song Tao immediately picked up the phone and microphone quickly.

"Hello, this is Song family porcelain!"

"Hello, our company wants to customize a batch of porcelain, I don't know if you will take such orders." A soft female voice came from the phone, and it seemed that she was not very old.

"Of course, of course! I don't know what kind of product your company wants, plate, bowl, or vase?" Song Tao asked enthusiastically.

The other side of the phone was stunned for a while, and then replied: "No, we are a cosmetics company and want to customize the containers used to hold cosmetics."

Cosmetics company? Used to make product containers? Song Tao was a little surprised when he changed his mind. This may be a big order. Even if the company is average, the production of cosmetics will start with 100,000 bottles.

"I haven't asked what you call me yet? By the way, how many such containers are your company going to customize?"

"My name is Liu Ruomei. Our company needs 10,000, but we need to provide samples first according to our requirements. We can only decide whether to hand over the order to you after we have looked at the samples." On the other end of the phone was Wang Ye's little secretary, Liu Ruomei. She is now in charge of contacting the porcelain manufacturer.

When Song Tao heard this, he was extremely disappointed. What the hell is this? Ten thousand small bottles, how much money can this order be. His factory has not yet settled similar orders, with most of the orders in pharmaceutical factories. The order price of this kind of small bottle is only a few cents, not more than one yuan.

The orders worth ten thousand yuan may be only a few thousand yuan, so what is the starting point of this business? Moreover, from what the girl means, she has to cook samples first, so what is the joke. So he became cold and wanted to return the order, but he was too lazy to take it!

"Oh, Miss Liu Ruomei, right? You may not be familiar with the market here. Although our factory is not big, we generally don't take on such small jobs worth a few thousand yuan.

Of course, we used to help a pharmaceutical factory to fire a batch of bottles containing medicines. At that time, in order to prevent losses, we fired an extra batch, and it is still in the warehouse.

I can send you a picture. If you think it is suitable, you can sell it to you cheaply. As for refiring according to the patterns you provide, I am bluntly speaking, no porcelain factory here is willing to accept this order!"
Chapter completed!
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