Liu Wenjuan came up and enthusiastically invited Manager Wei into her office.

After sitting down, Manager Wei looked around and said enviously: "General Liu is really powerful. He can rent such a whole floor in ICC. Your office is much larger than the boss's office of our company."

"Haha, our brand's sales in the mainland market will surpass L'Oreal and Estee Lauder this year. The company is now starting to explore different markets in the Asia-Pacific region, and Xiangjiang is of course the top priority."

Liu Wenjuan quietly pointed out that the strength of her headquarters is strong and will invest huge amounts of money to open up the Xiangjiang market.

When Manager Wei heard this, he became interested. SASA is of course welcomed such a powerful new brand.

Because this brand must have a lot of promotion costs, then when advertising on TV, the purchase address will also be included.

Where else can you buy the address? You must put the name of SASA on it, which is equivalent to helping SASA advertise.

"I'd like to ask, how much publicity do you plan to invest in Xiangjiang as a brand of Flower Story?"

This is a key issue. The high publicity cost means that it can hype up popularity. Even if consumers don’t buy it in the end, so many advertisements can bring a large amount of customer flow to SASA.

This is how business cooperation is. You can directly bring financial benefits to your partners, or you can bring potential benefits to your partners, otherwise why would the other party cooperate with you?

"Our company plans to invest no less than 100 million yuan in the Xiangjiang market next year!" Liu Wenjuan said with a smile.

One hundred million! This is definitely a very high amount. Even brands like L’Oreal, in Xiangjiang, have a yearly promotion fee of no more than 10 million. Of course, the brand L’Oreal has been built and there is no need to promote it significantly.

Xiangjiang is just a city. If it is really invested so much publicity expenses in one year as Liu Wenjuan said, it means that the entire Xiangjiang River is full of advertisements of the Story of Flowers everywhere!

Manager Wei looked at Liu Wenjuan in surprise and asked, "Always Liu is serious? Do you have to invest so much publicity budget in Xiangjiang alone?"

Liu Wenjuan smiled and said, "Of course, Manager Wei should be able to see our company's determination to do a good job in the Xiangjiang market."

Liu Wenjuan didn't dare to make this budget plan so big. The plan she submitted to Wang Ye was 30 million yuan in advertising budget.

She still remembers the situation when she submitted the plan.

After watching it, Wang Ye pondered for a moment and asked her: "The Xiangjiang market should be regarded as the core market in the Asia-Pacific region. Are you going to shape the brand image of Flower Story here first?"

"Yes, the trends in the entire East Asia region are all about Xiangjiang. If we can open a gap in this market, then it will be of great help to enter other countries' markets." Liu Wenjuan said confidently.

Wang Ye smiled slightly and said, "Since this market is so important, your budget is a bit conservative. Let's do this, add 100 million yuan, and even if you spend money, we will open the Xiangjiang market!"

"Is it cost so much money to just one Xiangjiang market?!"

Liu Wenjuan's reaction at that time was exactly the same as Manager Wei's current situation. The number of "100 million" was indeed beyond their imagination.

But this is Wang Ye’s style of doing things. Whether it is doing business or doing publicity, big investment will bring great returns. It means that you need to use investment beyond others’ imagination to open up the situation in one fell swoop!

If you invest 20 to 30 million in a small way, the effect may be, but you will definitely not allow the Flower Tale to occupy the market in Xiangjiang with a storm.

What Wang Ye wants is not only to gain a foothold in the Xiangjiang market, but to become famous and make the Story of Flowers a big brand in the Xiangjiang cosmetics market that everyone knows!

...

Even so, Liu Wenjuan was unable to receive brand treatment like L'Oreal in the end, but after she tried her best, the contract conditions were reasonable.

A B-level brand cooperation contract is better than an ordinary brand, and it can have an independent display shelf. Moreover, when the Flower Story advertising campaign is launched, SASA's store will also cooperate.

For example, you will post a large poster of the Story of Flowers on the glass window of the shop, and you will hang colorful flags of the Story of Flowers on the Story of Flowers in the shop.

The supply price is 30% off, regular discount, nothing to say.

The retail price of the store is the same as that of Meigou. The difference is that the price of Meigou online is RMB, while the price in SASA stores is HKD. It is still cheaper than that of Meigou online.

This is not to discriminate against domestic consumers, but because Xiangjiang is a duty-free port, and there are no news about Ling Fei on the Lunqi.

This spokesperson is good!

Although she is not well-known in Xiangjiang, she is the spokesperson for luxury brands. She is very talented and it is also good to ask her to endorse it.

Looking at the second photo, Liu Wenjuan exclaimed: "It's her?!"

She was very impressed by this person. When she was inspecting the market in Xiangjiang, she often ran around Central Land Plaza and Harbour City. THE  TOP                                                                                                           

Isn’t this angel-like girl the spokesperson of THE  TOP  SHOP? Her huge poster is posted outside the store.

Moreover, this girl named Isabella is a real princess! This is also one of the biggest highlights of THE  TOP                                                                                                                                                                                                                                               

If she could be invited to be the spokesperson for the Story of Flowers, wouldn’t it be of great help!

Liu Wenjuan looked at Wang Ye excitedly and asked, "Are you going to invite these two to be our spokesperson?"

Wang Ye nodded slightly. This was what he had planned. In the domestic market, with the help of several major marketing activities, Huazhishi opened up the market without much activity.

Moreover, all domestic sales are exclusively authorized to Meigou.com, so Meigou.com does it without worrying about promoting things yourself. Therefore, Flower Story does not invite a spokesperson in China.

But now we want to open up the Asia-Pacific market, which is completely different from the domestic market. We must have spokespersons and choose the right person.

Wang Ye also thought about it for a long time before finally deciding to use these two girls.

Needless to say, Isabella was the spokesperson for THE  TOP   SHOP, two of the largest and most lively shopping malls in Xiangjiang. She can see her huge posters every day. She is also well-known in Xiangjiang, and her identity has given her a lot of points!
Chapter completed!