This week, not only Zhuoyue came to Liu Wenjuan, but also Watsons, Wanning, Kalemy, etc., all came to discuss cooperation.

Liu Wenjuan refused one by one. Of course, she did not mean that she did not intend to cooperate with the other party, but rather said tactfully that there were too many things to do this week.

After this period of time, SASA's sales have stabilized, so everyone will sit down and discuss cooperation.

Liu Wenjuan is very confident in the sales of Flower Story and does not want to expand so many channels when the sales situation is unclear.

Now there is an advertising bonus. Although these sales channels are actively asking for help, they will not give Hua Zhishi too good cooperation conditions. At most, they are B-level contracts like SASA.

Liu Wenjuan wants more. Since everyone is still underestimating the brand influence and product quality of Flower Story, then wait and see. When the sales really stabilize, compare the brands of L'Oreal and Estee Lauder to know what kind of contract is worth the price of Flower Story.

Naturally, she can't get involved in the sales of SASA, but she is not idle either. It's time to explore the potential of the two spokespersons of the brand.

So, three days after the advertisement of Flower Story was bombed, various newspapers and magazines on the market in Xiangjiang, especially fashion and cosmetics, as well as major beauty and cosmetic websites online forums, and entertainment sections.

Suddenly, we started discussing the two spokespersons of The Story of Flowers, and some contributors posted articles to compare the spokespersons of major cosmetic brands. After comparing the results, they turned out to be the spokespersons of The Story of Flowers.

Needless to say, Isabella, the Danish royal princess with pure blood, has a fair and beautiful personality, breaks through the sky, and instantly kills all other brand spokespersons.

Ling Fei, who was originally unknown, was also discovered by people in the fashion circle. It turned out that she also had two luxury products endorsements, namely Hermes and Cartier!

The young white-collar workers who were most affected by this public opinion were the ones who were young. They were originally looking down on the cheaper price of Flower Story, and they felt that the grade was too low.

However, you can see a lot of news about the spokesperson of the Story of Flowers on the Internet, reading newspapers, and magazines. Unconsciously, it was affected. Brand spokespersons are so awesome. Will this brand level be low?

The reason why it sells cheaply can only show that the story of Flowers manufacturers have a conscience, and the things are good and cheap!

Don’t underestimate the influence of this kind of public opinion. Sometimes it is very powerful. When everyone is saying that something is very LOW and has no style, then a little face-loving person may not buy it because she is afraid that she will take it out and be ridiculed behind her back and has a low taste.

But when everyone praises and advocates that something is very useful and has a high level, many people will choose to try it. The things that everyone has said will not be too bad.

When this wave of public opinion emerged, the sales of Flower Story once again broke through a new high.

Aru from Causeway Bay Store has a deep understanding of this.

Originally, the customers who came to buy Huazhishi cosmetics in the store were mainly teachers and college and high school students, but in the past few days, she obviously noticed that the customer group had changed.

Many white-collar workers in beautiful clothes have also begun to go to the store to buy the products of Flower Story. In the past, when such customers bought the products of Flower Story, they quietly went to the shelves and left, as if they were embarrassed to let others see what brand they bought.

Arushi understands this kind of behavior. Women are all very concerned about face, especially young girls who seem to have a good income. They wear famous brands and use them. Now, I am a little embarrassed to buy low-priced cosmetics like Flower Story.

But now, it’s different. Many young girls take advantage of the lunch break and come to the store to buy in groups. The goal is very clear, which is the story of flowers!

While choosing products, they also discussed softly.

"I heard that this small green bottle works very well, it is easier to use than the Estee Lauder small brown bottle."

"Yes, you can tell by looking at the product ingredients. In addition to the ones contained in the Estee Lauder small brown bottle, there are two other yeasts. It is said that this is an exclusive formula that can make the skin delicate."

"I really didn't expect that such a good thing would be sold at this price. I'm going to tell you that it should be more expensive than Estee Lauder and Lancome."

"This is a mainland brand. There are many things in mainland China that are good and cheap. I don't think that European, American, Japanese and Korean brands have such high prices, and they are profitable!"

"You need to buy more of this mask, it's too cheap! I heard that this is the best-selling product of The Legend of Flowers, and it's all right if you use it!"

"Oh, why is it so cheap? A box is only 68 HKD! Not a bowl of wonton noodles is expensive yet. I want to buy ten boxes! Use one piece each in the morning, noon and evening, hehe..."

The Facial Mask of Flowers is cheap and is very popular in the mainland. When it comes to Xiangjiang, it is just like a free pick!

Not to mention using one piece a day, even three pieces a day, it is no pressure for the young white-collar workers in Xiangjiang.

So this cheapest product is sold the most, and many customers take it in a few boxes.

The effect of this wave of public opinion was perfect, and it successfully won the recognition of young women from middle- and high-income groups!

The two spokespersons Isabella and Ling Fei made an indelible contribution.

After a week of advertising bombardment and public opinion, the sales of the Flower Story brand in the SASA chain store have firmly occupied the first place! Moreover, its sales are far beyond those of similar competitors.

As many people buy, there will naturally be feedback on the use effect. Among the user feedback collected by SASA's after-sales department, up to 98% of customers said that the Huazhishi product is very useful. Not only will they continue to buy it in the future, they will also introduce the brand to their colleagues and friends!

On the Internet, in cosmetics-related forums, the story of Flowers has received rave reviews, including two core items, the small green bottle and the facial mask, which are loved by almost all consumers.

"Good quality, low price, excellent effect" has become the brand label of Flower Story.

At this point, Liu Wenjuan's entire brand promotion and marketing plan perfectly achieved the expected results.

If a new brand wants to be recognized by the majority of sellers, it must go through a process. Generally speaking, this process is from "knowing" to "familiarity", and then to "cognition" and "recognition", and then consumers will buy the products of this brand. If the feedback is good after use, then the brand will be considered to have achieved initial success.

This process has now been greatly shortened by Liu Wenjuan. With the strong support of the head office, she spent hundreds of millions of dollars in one week, directly allowing all Xiangjiang consumers to passively "familiar with" the Flower Story brand.

Then two spokespersons with topics and public opinion led to directly gaining recognition from consumers.

Of course, the excellent quality of the Flower Story product is also indispensable, otherwise it can only be hyped for a while, and it cannot be hyped for a lifetime.

In just one week, Flower Story became the most eye-catching star in the cosmetics market in Xiangjiang.

Not to mention industry insiders like Aru, even the grandma who sets up stalls on the street knows that the products of Flower Story are cheap and easy to use!

Although the Flower Story signed a B-class contract with SASA, the shelves are also placed relatively close to the inside.

But Liu Wenjuan didn't have to go to Manager Wei to negotiate, or even SASA's headquarters spoke. The store manager below took the initiative to place various posters, flags and other promotional materials for the Story of Flowers in the most conspicuous position.

Although they do not have the right to move the brand position, everything can be adapted.

For example, the store manager has a small right, which is to place the promotional shelves of the day when he first entered the door. This location is the best position in the store, and all customers entering the door can see it.

This allows the store manager to freely master it. It can be used to promote the backlog of goods in the store, or to place popular products, making the well-selling products even more popular.

Aru has turned this shelf into a sales shelf for The Legend of Flowers in the past few days. All of them are placed on it are the two best-selling items of The Legend of Flowers, facial masks and small green bottles.

This move was really good. Many customers did not plan to buy the Flower Story products when they came in. As a result, they saw a large publicity poster outside the store before they entered. After entering, they were placed with the Flower Story products, and the shelves were marked "Hot!" on the shelves.

When I looked up, I saw that the whole shop was full of hanging flags of the story of flowers.

In such an environment, it is not easy not to buy it...

When the sales summary this week came out, even though Manager Wei was mentally prepared, he was still shocked.

35 chain stores, Huazhishi brand, sales of a single brand reached 1.2 million in average! The total sales amount was 42 million!

This is just a brand sales. In the past, there were only so many sales in 35 stores.

Manager Wei has been doing this for more than ten years, and has never seen any brand in the cosmetics industry. When he first entered the Xiangjiang market, he had such a fierce momentum.

I originally thought I had just found a new brand with great potential, but she really didn't expect that this brand would grow so quickly that it had grown into a giant unexpectedly!

What else is there to say? Manager Wei is not a person who doesn’t know how to adapt, otherwise she would not have been able to sit in her current position.

I immediately found the company's senior management and suggested changing the contract with Huazhishi immediately and signing the highest level of cooperation! If you can get the exclusive sales rights, it would be so beautiful! By that time, SASA may become the real leader of the cosmetics chain in Xiangjiang.
Chapter completed!