ICC, 99th floor, Liu Wenjuan’s office.

Manager Wei and Liu Wenjuan sat face to face on the sofa, negotiating about SASA's exclusive agency to sell the Flower Story brand.

"Mr. Liu, SASA will show our greatest sincerity to cooperate with your company, and will also give the Flower Story brand the best cooperation conditions. We also hope to get the exclusive sales rights of Flower Story's Xiangjiang!"

After saying this, Manager Wei stared at Liu Wenjuan with his eyes and observed her expression.

In fact, Liu Wenjuan also has her own plan for this issue. She is the general manager of Huazhishi Asia Pacific and cannot only limit her vision to the market in Xiangjiang.

This place is just a springboard, and there is a broader market waiting for her to expand in the entire Asia.

There are 48 countries in Asia. If she is allowed to expand one by one, it will undoubtedly be exhausted, and it may not be as effective.

Therefore, be good at using ready-made channels. If you choose a mature partner, the market will be twice the result with half the effort when developing it!

The SASA chain store is very successful in Xiangjiang and is indeed a very good partner in the Xiangjiang market, but looking at Asia, it is nothing.

The real cosmetics sales giant is Watsons!

Watsons Group Xiangjiang Co., Ltd., founded in 1828, is a brand of Watsons Group, a subsidiary of Changjiang Hutchison Co., Ltd., focusing on health care and beauty.

Watsons is an international retail and food manufacturing organization under Changjiang Hutchison Co., Ltd., with business covering all countries and regions around the world. It operates more than 12,000 retail stores and employs 117,000 employees.

The products involved in the group include health care products, beauty products, perfumes, cosmetics, daily necessities, food, beverages, electronic products, foreign wine and airport retail businesses.

Watsons has more than 3,200 stores and more than 64 million members in 438 cities in China. It is currently the largest retail chain of health care and beauty products in China.

Watsons’ personal care shop takes the theme of “exploration” and proposes three major concepts: “health, good, fun” (health, good, fun), to help people who love life and pay attention to quality shape the unity of their inner beauty and external beauty.

In the mainland, Watsons is the first store operated under the concept of "personal care". Its unique and accurate market positioning is refreshing. The store's target customers are women aged 18-35. They focus on personality and have strong consumption ability. However, they are in a tight time and do not like to go shopping in large supermarkets. They pursue a comfortable shopping environment.

Of course, Liu Wenjuan is not seeking global cooperation with Watsons, but just wants to use his mature channels to enter other Asian countries.

Although Watsons has many stores in Europe and the United States, its sales and influence are not as good as those in Asia.

Europe and the United States, the cosmetics retail giant is Sephora!

However, the story of Flowers is not in a hurry to enter the European and American markets. It must first make its base camp-Asian market, and continue to have enough strength before it can sell its footsteps towards Europe and America.

...

Shaking his head, Liu Wenjuan said apologetically: "Sorry, Manager Wei, I can't agree to your condition."

Manager Wei felt a thrill in his heart, and she asked: "Does Mr. Liu have to set up multiple channels in Xiangjiang? You should know that Xiangjiang is so big. If there are too many channels, it will not be a good thing. That will lead to the fact that your company's products cannot be sold very high in every channel, which will also affect the status of your company's brand in the channel."

Her words were true. Xiangjiang was a small place. If every cosmetics store could buy the products of The Legend of Flowers, the sales would be evenly spread out, and it would be impossible to achieve such outstanding performance as it is now.

Without a monopoly advantage, channel dealers will not spend a lot of energy to promote the brand of Flower Story.

Just like now, if you can get exclusive sales agency rights, SASA will probably play with the product of "The Legend of Flowers" because this brand is now in a very strong sales momentum. If consumers want to buy this brand, they can only come to SASA's store, which can also drive the overall sales of SASA's store.

In this way, SASA will of course focus on cultivating this brand. After promoting the brand, the profits will be their own.

But if you have excellence, you can buy Flower Story in Calemy, Watsons, Wanning and even messy cosmetics stores. Then there is no channel chamber of commerce that takes the initiative to promote this brand.

Because maybe I have worked hard and tried a lot of effort to promote the story of Flowers, but if the consumer turns to another store to buy, wouldn’t he vomit blood?

"No, I can't authorize many channels to sell our brand. The company plans to set up only two channel dealers in Xiangjiang, one is SASA and the other is Watsons!"

Liu Wenjuan said with a smile.

Watsons? Why did you choose Watsons? Manager Wei didn’t react at first. Because in Xiangjiang, in terms of cosmetics sales strength, Watsons may have to rank third and fourth, and you shouldn’t choose Watsons if you choose Excellent.

However, when Manager Wei thought of Liu Wenjuan's title, he suddenly realized that he had a crush on Watsons' Watsons' Watsons channel.

There is nothing I can do about this. If you are local in Xiangjiang, when it comes to selling cosmetics, SASA may dare to say that it will beat Watsons, but the scope will be expanded to the Asia-Pacific region and even the world, it will be impossible to compare with Watsons.

It's not the same magnitude, not to mention that Watsons is backed by Changjiang Industry, which is a company under the richest Chinese in the world.

In fact, when Liu Wenjuan came to explore the Xiangjiang market, she made a plan. Xiangjiang only needed two partners. The first one was to choose Excellence or SASA, and the second one was Watsons.

Moreover, in the early stage, she would not go to Watsons to discuss cooperation, because the other party was too large and the performance of Flower Story was not good enough.

She must first find another partner to launch the brand "Flower Story" in Xiangjiang, so that Watsons' people can see the huge explosive power of this brand. Only in this way can the two parties truly achieve equal status when they discuss the conditions for cooperation.

So, after Liu Wenjuan arrived in Xiangjiang, she first went to find Zhuoyue. She originally wanted to put it on the shelves in the best channel and sell it for a while. After Flower Story's sales were amazing enough, she went to talk to Watsons.

As a result, Zhuoyue gave up this opportunity himself, and SASA seized it.

The advertising bombardment during this period pushed the sales of Flower Story to the top, which was actually for Watsons to see.

Manager Wei is destined to fail to achieve the ideal result this time, but she is not very disappointed. After all, Flower Story only plans to authorize two channels in Xiangjiang. Compared with Watsons, SASA still has an advantage in Xiangjiang.

This is also a blessing in disguise.

However, since it is not an exclusive authorization, the cooperation conditions cannot be too concessions. With the current sales performance and future prospects of Flowers, it is worthy of an A-level contract.

Liu Wenjuan, who spent money, threw out the advertising budget of 100 million yuan without blinking, became petty at this time.

She argued with the key terms of the contract.

"Manager Wei, this clause is inappropriate, and the settlement price should be raised to 65% off!" Liu Wenjuan said, pointing to the settlement price clause.

"How can that be! Even the settlement price of Estee Lauder L'Oreal is 60% off!" Manager Wei shook his head repeatedly, saying that he could not accept it.

"Manager Wei's concept has not been reversed yet. You should know that now, the sales of Flower Story far exceeds those of L'Oreal and Estee Lauder! Our brand brings higher sales to your company, and of course we have to enjoy more preferential conditions!"

Liu Wenjuan said confidently that she had enough confidence to negotiate conditions. Data is the most important thing in business negotiations.

Now the sales data of Flower Story is clearly placed in front of you. Manager Wei understands more than her what this sales data means.

You can ask for an additional 5 points of settlement price, why not!

It seems that 5 points are inconspicuous, but in a year, the sales of Flower Story may exceed 100 million, and 5 points are 5 million!

This is not a small amount of money anymore, my salary may not be that much in a year.

There is no need to worry about where you should spend money. There is no concession for any benefit you should strive for!

This is Liu Wenjuan's character, very strong...

At this point, she may not have done it smoothly enough. If Wang Ye had dealt with it, there would be a better way to make the other party accept it willingly and would not be as aggressive as hers.

However, it is true that he is stronger when he has the upper hand, so Manager Wei has no choice but to agree to Liu Wenjuan's request.

There is nothing to say about other terms. The best location and the most promotional resources are all the benefits you deserve.

In the mall, strength is the most respected.

A week ago, Huazhishi's strength was not shown, so it was naturally not valued. But a week later, when it was discovered that this brand could bring a lot of profits, Manager Wei's attitudes of these channel dealers were completely different.

...

The new contract has been signed, and Liu Wenjuan is waiting for Watsons' representative to come to the door.

As she expected, in less than three days, cosmetics retailers across Xiangjiang came to visit, including the outstanding Manager Huang, and of course Watsons' representatives.

Liu Wenjuan was not too polite to Manager Huang.

It was terrible for women to be petty and that Liu Wenjuan deliberately asked Manager Huang to wait for him in the reception room for an hour.

Sitting in the reception room, Manager Huang was waiting dejectedly. He also understood that it was Liu Wenjuan who was taking revenge on him. He asked Liu Wenjuan to wait for him for an hour, but now the feng shui changes, and Liu Wenjuan also asked him to wait for an hour.

But it won’t work. If you can’t get cooperation and wait for yourself to return to the company, you will probably not have any good results. Before coming, the director personally reminded himself to lower his attitude and be sure to sign the contract!
Chapter completed!