Liu Xinya was a little surprised to see a better candidate. She couldn't imagine that there would be any other star in China that would be more suitable than Xue Yiyi.

Young, good image, and famous! Xue Yiyi is the number one star among the new generation of artists in China, so where is there any more suitable one than her?

Could it be from abroad?

Liu Xinya guessed.

"Ling Fei!" Wang Ye simply revealed the answer.

Liu Xinya was a little surprised. She didn't expect Wang Ye to propose to use Ling Fei as the spokesperson. Of course, she knew this female star, and it was also very popular at the moment, but, does this female star have any representative works?

Liu Xinya thought hard for a while, but she didn't expect any TV series or movies Ling Fei had filmed.

"That...how did Ling Fei become popular? I've been confused all the time." Liu Xinya asked with confusion.

Although she is an advertising expert, she certainly doesn't have a deep understanding of the entertainment industry. Moreover, with her age, she has long passed the stage of chasing stars, so she will appreciate actors like Xue Yiyi, who are both virtuous and skillful, but is not interested in stars like Ling Fei who are inexplicably popular.

"Haha, don't worry about how she became popular. As long as the spokesperson is famous enough and can bring enough attention, this is a qualified spokesperson."

Wang Ye laughed. He chose Ling Fei as the spokesperson to attract more young people to enter the Preferred Products to consume.

With the price and product quality of the preferred products, you can attract enough mature consumer groups without advertising.

However, what he wants to do is a brand covering all age groups, and young consumer groups naturally cannot let go.

So I thought of using Ling Fei to make up for this defect, relying on Ling Fei's fan economic effect to attract young people to enter the preferred store and accept this brand.

Although Liu Xinya personally doesn't like Ling Fei very much, since Wang Ye said she chose Ling Fei, of course she wouldn't be so stupid that she contradicted her.

"I made a draft for this year's advertising budget. If I want to cover major and medium-sized cities across the country, it is expected to require a budget of at least 200 million yuan." Liu Xinya continued to report.

After hearing this, Wang Ye nodded. If you do TV commercials, the cost will be almost enough. It is not about competing for CCTV's flagship. One CCTV plus two or three local satellite TV stations will invest 50 or 60 million yuan each. This standard is high enough.

Basically, you can see advertisements for Preferred Products in all prime time periods.

As for the cost of naming entertainment programs and product spokespersons, this needs to be calculated separately. The cost of spokespersons is not too high. Nowadays, spending 10 or 20 million yuan can invite stars of the King of Heaven and Queen level.

Although artists of the level of Ling Fei are very popular, they are not worth a lot of money.

A few days ago, a women's clothing brand also fell in love with Ling Fei's popularity and sent a fax to Weiye Entertainment Company, wanting to ask Ling Fei to endorse their brand.

Meng Zimei looked at the fax, and the intention price was "1 million". She sneered and threw the fax into the garbage can directly.

Just a little money, I want to ask Ling Fei to be the endorsement?!

In order to make Ling Fei famous, Wang Ye invested in how much resources he could have invested in! How could the endorsement fee be so low?

However, the endorsement fee standard set by Meng Zimei for Ling Fei was only five million, while Xue Yiyi was ten million.

As long as this standard is met, we can further discuss the details of the cooperation.

Of course, no company has paid so much money to hire Ling Fei as an endorsement.

...

After talking about brand promotion for the time being, Wang Ye turned to Liu Jian.

"Your department is a pre-emptive work. Let the team be raised as soon as possible. After the personnel arrive, they will be sent out. I require at least one full-time expansion staff to be sent in each province. The provincial capital and some economically developed cities will conduct detailed market research!"

Liu Jian nodded: "I understand, Mr. Wang. The four first-tier cities, as well as the economically developed provinces in East China, I will send more staff to not delay the company's progress."

"It should be noted that the brand positioning of Youpin is quite special. Although the price is very low, you cannot go to business districts with very low consumption levels. You should try to enter the core business districts and places with the most popular ones."

"In addition, all the stores of our brand must be large stores and main stores, that is, the area cannot be less than 2,000 square meters."

Wang Ye particularly emphasized that a large store with a height of 2,000 square meters can be regarded as the main store in a shopping mall.

It is also difficult to get a store of this area. It depends on the strength of Youpin and the efforts of Liu Jian's expansion department.

However, Wang Ye is not too worried because he has two major brand companies, Huashang and THE  TOP  SHOP. It is mainly said that the preferred products are invested by Huashang International, so shopping malls in various places will carefully consider it.

Of course, major brands are rushing to enter the popular shopping malls. By the same token, good brands are also rushing to enter the shopping malls.

At the beginning, THE TOP  SHOP was a good example when opening a store in mainland China. Shopping malls in major cities were selected at will, and the conditions were very favorable.

Because a good brand can bring a lot of traffic and popularity to the shopping mall. With popularity, are shopping malls still afraid that they won’t make money?

...

After arranging the expansion, it was Chen Qifan's turn to train the department.

"The company plans to open at least 100 stores this year! All of Youpin Products are in a direct sales model, so you should train me before the store opening."

Chen Qifan nodded: "It's time for graduation soon. I will negotiate with the Human Resources Department to hold several campus recruitment work. It is better for us to train such store managers, deputy store managers, and even backbone employees."

Wang Ye said with satisfaction: "Very good. There are many vacant office buildings in Mingguang District. If not, please let Mr. Wang go and see if he buys another office building. In the future, with the continuous expansion of Preferred Products, the scale of employee training will not be smaller."

This is a bit too big. Just buy an office building to serve as a training venue for the training department!

Chen Qifan said in surprise: "Then let's set up a training academy directly, and the training of employees is routine and the energy source is constantly conveying fresh blood to the company."

"Yes, your proposal is good. You can get in touch with Mr. Wang of the Administrative Center later and implement this matter as soon as possible." Wang Ye nodded in agreement with the suggestion.

Wang Ye has always attached great importance to employee training. In fact, he has wanted to do this for a long time, but he has been busy with more important things and has not had time to implement them.

Now is a good time. Chen Qifan has trained in the Huashang Brand Department. With him leading the training department, he is still quite at ease.

Once this training academy is established, not only will the employees of Preferred Good Products benefit, but even the employees of the Huashang Brand Department and THE  TOP  SHOP Brand Department can also participate in the training regularly.

In this way, when various brands expand and open stores in the future, they no longer have to worry about not being able to recruit suitable store managers and shopping guides.

Of course, the cost of running such a training academy is also quite considerable.

It is not expensive to buy an office building. Of course, the office building used for training does not need to be very high. In addition, because students are trained all day long, they naturally need to have a supporting living area, so they also have to buy or rent a dormitory building.

But this money will be spent sooner or later. Wang Ye feels very sorry for spending this kind of money that cannot be saved.

Moreover, these office buildings and dormitories in Mingguang District are very cheap now. If you buy them, it can be considered an investment and will increase your value in the future.

If it is in the central area of ​​the city, Wang Ye would probably be reluctant to let it go. The office building there is always more than one billion or billion, who can afford it?

...

Liu Xinya and the other two left to work on their own. Wang Ye sat down for a while and called Meng Zimei.

"Mr. Meng, I am Wang Ye."

Of course, the office address of Weiye Entertainment Company will not be located in Mingguang District. Meng Zimei chose an office building in the city center, NEO Building.

She had just spoken with someone and received a call from Wang Ye.

"Hello, Mr. Wang."

"Have Xue Yiyi and Ling Fei made any work arrangements recently?" Wang Ye asked.

Since Xue Yiyi finished filming Lao Touzi's movie before the New Year, she has been resting at home and is too lazy to even use TV announcements.

However, she is a powerful person and makes a living by acting skills. It doesn’t matter whether she is on the notice or not, so Meng Zimei has to arrange it herself.

Ling Fei has been on many entertainment programs and maintains her exposure at any time. As for traffic stars, this is the case. They must maintain popularity, otherwise they will easily be forgotten by fans.

This is the sadness of not having a representative work.

Some old-fashioned queens have once had classic works that left a deep impression on everyone.

In the days to come, even if there are no new works, you can become popular for many years by relying on your old capital.

"Yiyi is going to take a movie here. Now she has greeted several well-known directors in China and Hong Kong and Taiwan to see whose script is more suitable for her. Now, based on the results of my contact, she may work with Director Wang from Xiangjiang to make an art film."

"As for Ling Fei, I have been contacting some large-scale entertainment programs recently and are planning to get her a regular guest to do it. The kind of program that shows her face once is not interesting."

Meng Zimei replied that she has indeed put a lot of effort into Ling Fei recently.

The popular entertainment programs are all the treasures of various satellite TV stations. It is difficult to get a fixed guest. They require various resources from both parties to replace them, so there is not much progress at present.

"Oh, are there any target programs?" Wang Ye asked with interest.

"Yes, Zhejiang Blue TV is about to introduce an entertainment program abroad called Running Man. I think this program has a lot of potential and requires seven fixed guests, including a female artist. I am going to help Ling Fei run this program. I feel that this program has the potential to be popular!"
Chapter completed!