Running man?!

Wang Ye was shocked. Is this program going to be introduced now?

However, he couldn't remember which season of "Running Man" started. Wang Ye only remembers that this show was very popular!

In his memory, there are two phenomenal entertainment programs, one is "Running Man" and the other is "Where Are We Going, Dad?"

Of course, during the years when entertainment was dying, many very popular entertainment programs also emerged, but none of them could reach the height of these two programs.

"Running Man" is not only the show is popular, but also makes it famous. When the guests in the first season first were not really first-line artists when they first started on the show, several of them were unknown people, saying that the third-tier line was praised.

But after the show was broadcast, it all became popular!

Especially the female guest among them, she became the first generation of "traffic little girl"!

Now it seems that this opportunity is going to be taken away by Ling Fei...

"Do you know when this show will start broadcasting?" Wang Ye asked.

"It is expected to be July and August. I said I will be broadcast during the holidays of students. Don't young people prefer to watch such programs?" Meng Zimei replied.

The time was very good. It was almost the same as the first batch of stores of Youpin. Wang Ye made up his mind to win the sponsor of this show!

"Have you agreed to join Ling Fei as a regular guest on the show?" Wang Ye asked again.

"Not yet. It is said that the most powerful entertainment agency in the circle also wants to send several of their artists to participate, including one of them whom they are planning to promote. And this program only plans to set up a female guest."

Meng Zimei was a little worried. Her relationship with Zhejiang Lan Satellite TV was not very strong. Wang Ye’s media relations were far from reaching East China.

She just called the director of the "Running Man" program. Judging from the other party's meaning, she was a bit inclined to cooperate with the Capital Entertainment Agency.

Wang Ye pondered for a moment and said, "It's okay, I'll do this. Just ask Ling Fei to prepare. By the way, she must perform well after going to this show and not lose the chain."

After hearing Wang Ye say this, Meng Zimei immediately felt relieved and said happily: "Okay, I'll wait for good news from Mr. Wang! I will personally go to help her plan with Ling Fei, and I will definitely package her with a perfect character."

Wang Ye laughed silently. Meng Zimei is indeed a master in the circle. Ling Fei participated in the Running Man show this time and became a regular guest. She made her official debut and appeared in front of audiences across the country.

This is a very critical step. In the past, fans' understanding of Ling Fei was through Weibo or news, which was fragmented, and their impression of Ling Fei was not three-dimensional and complete enough.

So Ling Fei’s character design in this show is very important. If it is well packaged and Ling Fei does not lose the link, then her future image will be considered a solid shape.

As long as the character does not collapse, it will still be popular for a few years.

...

Wang Ye was also very curious about what kind of character Meng Zimei was going to package Ling Fei as.

"Ling Fei's family background cannot be concealed, so I plan to package her as a girl with a poor family background, but she is strong and striving and self-improvement." Meng Zimei explained.

"Then she is going to move out of Tang Chen Yipin and live in a broken house?" Wang Ye asked with a smile.

"No, have you forgotten Ling Fei and two endorsement contracts between Hermes and Cartier? The endorsement contracts of these big brands have never announced the endorsement fees. In this way, it can also be speculated that Ling Fei's endorsement is sky-high. So Ling Fei took the endorsement fee and bought a house there with a loan, and now he still has to work hard to film and pay the mortgage. In this way, is it easy to arouse everyone's sympathy?" Meng Zimei said with a smile.

Speaking of endorsement, Wang Ye remembered another thing and said: "That happens that the endorsement contract for my new brand Preferred Products has also been given to Ling Fei."

"That's great! When we announce this endorsement contract, we can say that the endorsement fee is higher. In this way, we can raise Lingfei's value, and second, we will also advertise your new brand." Meng Zimei said in surprise.

...

Zhejiang Blue TV Station, Yu Ying, the general producer of Running Man, has also had a headache recently.

The program he is doing is introduced from SBS TV station, and it is also very popular abroad. Of course, the cost of introduction is not low.

After introducing the program, of course, it is impossible for Zhejiang Lan TV to pay for it by itself. It is necessary to find a naming agent to pay for it.

He has been in touch with this matter recently. I have to say that this show is still favored by many companies, and many large companies have also offered to name it.

The problem is that none of these bids meet the expected prices Yu Ying thought.

In his opinion, this kind of large-scale entertainment program is destined to be popular, but I don’t know how popular it will be, and the naming fee will be hundreds of millions! You must know that just introducing copyrights, plus the cost of hiring celebrities, and shooting costs, all of which will be tens of millions.

Facts proved that he was thinking too much. In the history of mainland TV, no entertainment program has a naming fee of over 100 million yuan, at least not yet as of 2012.

Recently, he has been communicating with the Modu City Volkswagen, and the other party is still quite interested. The price offered is the highest among the many current quotes, a total of 90 million!

"Mr. Zhang, can you raise the price more? Make an integer of 100 million! It sounds nice to say that. If your company can pay 100 million naming fee, I will give you the exclusive naming rights in this program, and there will be no other brand advertisements in the entire program!"

Yu Ying is still making his last efforts and communicates with senior executives of the Magic City Volkswagen on the phone.

"Mr. Yu, I'm really sorry, our company's budget is only so much. I also know that it sounds nice to say 100 million, but I really can't get the extra 10 million." Mr. Zhang of the public said leisurely.

He is determined to win the other party because according to his understanding, no competitors have bid higher than him at present.

He hung up the phone in frustration, Yu Ying thought, let it go, 90 million is better, the price is not low.

"Mr. Yu, a company contacted me and said that I wanted to talk about the program title!" The assistant knocked on Yu Ying's office door excitedly and told him.

Yu Ying felt enlightened as soon as she heard this. Another company was going to bid? This is a great thing.

For things like naming, the more companies compete, the more likely they will be to pay higher prices.

If there is no competition for companies, it will be difficult to raise the price.

"What company, what is its strength?"

Yu Ying asked, this question is very critical. If it is a small company, it is probably impossible to afford a high price, so that would be meaningless.

"I roughly checked it. It is a new company and a clothing brand called Youpin." Assistant reports.

Youpin? Yu Ying thought about it and she had never heard of it. And it was a new company. Is it the kind of small company that wants to spend millions to try her luck?

"Have you made it clear to the other party? We are a large-scale show, which costs more than ten episodes in a season! It's not the kind of tepid small show. You can get the naming rights by paying a few million!"

Yu Ying said impatiently, she was already upset recently, why are there such a small company coming to make trouble?

"I said it, but the other party is still quite powerful. Although it is a new company, the company's major shareholder is a listed company with a market value of tens of billions." The assistant is still quite conscientious, at least he has figured out the strength of the other party's company.

"Oh? A market value of tens of billions? That's a bit of a show. Let's reply to the other party and ask them to come to our station the day after tomorrow. At that time, the people from the Mocheng City will also come. Everyone bid in person, and the higher the price will be awarded!"

Yu Ying's eyes rolled and came up with this idea.

Originally, the day after tomorrow, the Demon City Volkswagen was coming to conduct the last round of negotiations. If there was no problem after the negotiations, they would have to sign the contract.

Now a new company has emerged. Although Yu Ying judged that the bid of this company is basically impossible to surpass that of the Magic City Volkswagen, it would be better to bring it over as a supporter.

At that time, when the representatives of the MoCity Volkswagen see that there are competitors! Maybe the bid will be higher...

...

The person who contacted Zhejiang Lan was Liu Xinya. After receiving the other party’s reply, she came to Wang Ye’s office and gave a report.

After pondering for a moment, Wang Ye looked up and said, "Then you go there the day after tomorrow. Remember, we want the exclusive naming right! Exclusive! In addition, the fixed female guests of this show are also designated by us."

This is too strong. Liu Xinya is a little guilty. She asked carefully: "I understand the exclusive naming right, but... we can designate the female guests of this show? Will the other party object?"

Wang Ye smiled and said lightly: "Xinya, you have to know that in the entertainment industry, capital is the real father. As long as we pay high appointment fee, let alone a female guest, they will agree to it even if they make excessive requests. So, don't worry about making a request."

Liu Xinya was shocked. She had little contact with the entertainment industry and could not figure out the tricks. But Wang Ye knew very well that in order to get the sponsor to pay more sponsorship fees, the programs in later generations were simply useless!

Not to mention a female guest, the designated female star is quite suitable. Even if you call the sponsor "Dad" directly on the show, it is normal.

After all, all the staff of the entire entertainment program, including celebrity guests, are paid by the "financial father".

"Then how much is our bid? I heard from the assistant of General Producer Yu of the show that the highest bidder now has a price of nearly 100 million yuan. He asked us to prepare and bid directly the day after tomorrow, and the higher the bidder will win."

This was Yu Ying's idea. In the end, a small bidding was made. Maybe both sides would be angry and raise the price. The one that would earn would be their Zhejiang Lan TV station.
Chapter completed!