I thought I could do something that could be done with just 90 million, but now I have to pay 110 million. If the competition continues, it will be beyond his authority.

No, you must find a way to save the situation. And if you really want to continue bidding like this, when will it end? If the other party has a higher budget than you, you will definitely lose.

"Mr. Yu, it's not appropriate to continue bidding like this. It is said that the TV station's bidding is not like this. Everyone bids at one time, and the higher the price will be." Mr. Zhang said again.

Liu Xinya also agreed with this statement. The participants and TV stations are originally opposite to those who bid for this kind of TV station.

One party wants to get the naming rights with less money, and the other party of course wants to get more money.

The on-site bidding that Yu Ying has held now is obviously beneficial to the interests of the TV station, which is a bit like an auction.

"I agree with it. Mr. Yu, everyone has paid this price, and it doesn't make any sense to raise prices from each other. It's better to follow the rules and make a secret bid and decide the winner directly." Liu Xinya also spoke.

"Yes! Mr. Liu's suggestion is very good, and I also think this is the same." Mr. Zhang from the Mocheng Volkswagen immediately agreed.

Originally, he and Liu Xinya were competitors, and both of them were eyeing the naming rights this time, but now for their own interests, they are standing on the same front and joining in the fight against Yu Ying.

This is the mall. For the sake of profit, the enemy can become friends in an instant, and friends can turn against each other and become enemies.

Yu Ying's little thought was exposed on the spot by the two of them, and their faces turned red and they made excuses: "Isn't it too tight this time? And after the preliminary screening, the two of them entered the final competition. But since both of them have this idea, I have no objection. Let's do this, at the lowest price of 110 million, I invite the leader of the TV advertising department and let's have a formal bid!"

The three agreed on the spot that it was morning and a formal bid was held in the afternoon. Each of the parties participating in the bidding wrote down their bid price and handed it over to the staff of Zhejiang Blue Platform Advertising Department on the spot to announce the price on the spot.

The higher the price will win!

Mr. Zhang breathed a sigh of relief and played with the dark bid, so he had rich experience. Moreover, neither party knew the other party’s bid. In this case, he would compete with who was bold and could judge the other party’s bid.

...

As soon as Liu Xinya returned to the hotel, she immediately called Wang Ye to report on the situation.

"Dr. Wang, how much is the right price for me to bid in secret?"

If it is an open bidding, it is very simple. Anyway, with the 200 million promised by Wang Ye, the price will be increased.

But Liu Xinya couldn't play with the secret flag anymore, this is a big deal! Deciding the outcome in one go!

It is not appropriate to have high bids or low bids.

If the bid is low, it will naturally be eliminated. There is nothing to say about this.

But if the bid is high, even if you get the naming right, you won’t feel happy.

If your opponent pays 110 million, you will do 200 million at once. Even if you win the bid, can you be happy?

So, Liu Xinya immediately called Wang Ye for advice. The responsibility for this matter was too serious and she could not bear it.

Such changes occurred on the scene, which was beyond Wang Ye's expectations, but this is also a good thing. If the secret bid is properly, you can save a lot of money.

After pondering for a while, Wang Ye was trying to recall how much the title fee for Running Man this season.

But I really can't remember it, but I just vaguely remember it's over 100 million yuan, which can be regarded as a new chapter of the top ten million yuan of entertainment programs.

Now that I have more competitors, the price will be appropriately higher.

"In this way, you will be worth 142 million!"

Wang Ye ordered in a deep voice, according to his speculation, since the public bidding in the morning was 110 million, then the demon city public may add about 20 million to the dark bid in the afternoon.

Of course, it is not ruled out that the opponent will give it a try and add 30 million directly.

So Wang Ye also increased the price to more than 140 million.

As for the fraction of the two million, this is just a small trick for dark bidding.

Sometimes the bids of two companies are similar, for example, both have paid 140 million yuan. In this case, if one company adds a fraction to the bottom, it will win.

Of course, in order to prevent the other party from thinking so, Wang Ye directly added a fraction of two million.

After receiving Wang Ye's order, Liu Xinya calmed down and took out the bidding letter posted by Zhejiang Lantai for herself, filling in the number "142 million".

...

In another hotel, Mr. Zhang from the Magic City Volkswagen, communicated with the company's boss over the phone. The bidding price this time was too high, and he didn't dare to make decisions alone.

"That's how it is. I personally think that if you spend 135 million, you should be able to win the title." Zhang Zonghui reported.

The other end of the phone was silent for a while, probably thinking, and then said after a moment: "Since you are so optimistic about this show, then be braver and spend 140 million, not less than these millions."

"Yes! I understand." Mr. Zhang looked happy.

With the approval of the leader, you can give it a try!

However, he didn't know that their bid range was long as Wang Ye expected.

In the afternoon, the teams of both sides gathered in the conference room of Zhejiang Lan TV Building again.

This time I became much more formal. Not only was I a staff member of the advertising department of Zhejiang Blue TV Station, but I also hired a notary from the notary office.

After a brief introduction by the staff in charge of bidding by the advertising department, Liu Xinya and Mr. Zhang stood up at the same time, came to the front of the stage, and handed their bidding letter to the notary.

After returning to the seat, Liu Xinya and Mr. Zhang stared at the notary on the stage.

After taking apart the bid in his hand, the notary read with an expression on his face: "The public in the Magic City, the bid amount is 141 million!"

Mr. Zhang was very proud and thought that to be on the safe side, he specially added a fraction of one million. It would be fun if Preferred Products offered 140 million in a while.

Liu Xinya was a little nervous at first, but when the notary read out the bid of Volkswagen of the Magic City, she finally felt relieved.

This time it was really dangerous. Fortunately, Director Wang gave up 142 million, otherwise he would have failed.

The notary on the stage opened the bid for Preferred Goods again and read the price: "Preferred Goods, the bid amount is 142 million!"

Mr. Zhang was stunned. What's going on? Why is the other party's price higher than himself? What's more important is why it only has one million more!

But now the overall situation has been decided, so it doesn't matter what he thinks.

Yu Ying, the chief producer of the "Running Man" program team, smiled. He didn't expect that this exclusive naming rights bid would be able to be sold at such a high price.

More than 140 million! This has created a record of domestic entertainment program naming fees!

"Thank you for your strong support from Youpin Company! When will we negotiate the specific advertising implantation issue?"

Yu Ying held Liu Xinya's hand tightly.

"I'm very happy to get the naming rights this time. Regarding the specific cooperation content, our company will send a special team to negotiate with General Yu."

Liu Xinya also had a smile on her face. This time she finally fulfilled her mission and won the title of the program without any danger.

After spending so much money, of course, it’s not just about adding a Preferred Product to the program. A series of advertising implantation issues, including how to highlight the Preferred Product brand during the program, both parties have to sit down and discuss in detail.

Even during other time periods of Zhejiang Lantai, some advertising time for Preferred Products should be appropriately given.

But there is one problem that Liu Xinya is about to raise now.

When the two signed the cooperation contract and came to Yu Ying's office to sit down and discuss in detail, Liu Xinya said: "The female guest of this show, our company recommends our spokesperson, Miss Ling Fei."

It was not the tone of inquiry, but it was said directly.

Yu Ying was stunned. He was not surprised that Liu Xinya would make such a request. It would be strange if the big financial owner did not make any requests.

He was surprised at what time Ling Fei had to do with Youpin.

In the entertainment industry, Yu Ying still has an understanding of Ling Fei, and a new generation of little star suddenly rose last year.

He played a small supporting role in Lao Mouzi's movie, but he actually took on the spokesperson of two major luxury brands, Hermes and Cartier.

Outsiders cannot understand the details of Ling Fei's endorsement, but Yu Ying can still see that it is obviously not the real brand spokesperson of Hermes and Cartier, but it should be a single product.

But this is also amazing. These two big brands have never invited mainland celebrities to endorse them before.

This can also be seen that behind the little star Ling Fei, there is a huge force pushing her.

So when Meng Zimei contacted him a while ago and recommended Ling Fei as the regular female guest of "Running Man", Yu Ying had seriously considered it.

However, the other party in the competition is obviously more powerful in the entertainment industry, so Yu Ying later favored choosing another female star.

But today it is obviously different. Now the exclusive sponsor of the title has made a speech and directly designated Ling Fei as a regular female guest.

Then what else can I say? I can only agree.

"No problem. Since you are the spokesperson of your brand, it is reasonable to appear on the show. Moreover, Miss Ling Fei's popularity and image are also very consistent with this show."

Yu Ying agreed happily and found a way out for herself.

...

After completing the mission, Liu Xinya flew back to Pengcheng.

After she went back, she would combine the program process provided by Yu Ying and come up with a set of brand implantation plans as soon as possible, and then the two parties would sit down and negotiate which ones could be implanted in and which ones were too stiff, and they would need to be modified.

When Meng Zimei received a call from Wang Ye, she was at the home of Tang Chen Yipin and Ling Fei in the demon city.

"Xiao Fei, you must remember this time and show your sunny and lively side with all your might. Don't be artificial or cheat!"
Chapter completed!