Although Youpin is a new brand, two of its three shareholders have a considerable influence in the commercial real estate circle.

Wang Ye holds five percent of Xingguang Commercial Real Estate shares and five percent of Wanfeng Real Estate shares. These two real estate companies are the two largest commercial real estate companies in China, one in the south and one in the north.

As a member of the board of directors, Wang Ye certainly has a certain influence on these two companies, and it is natural to seek certain preferential policies for Preferred Products.

Another shareholder, of course, is Huashang International.

Huashang International's two major brands, Huashang and THE

TOP

SHOP. Huashang brand has not had that much influence for shopping malls. But THET

OP

SHOP is different, currently in the country, THE

TOP

SHOP is the most influential and well-known high-end women's clothing.

Compared with foreign big brands, it is not bad at all! It is also a brand that countless high-end shopping malls want to introduce, so Huashang International still has a certain degree of face in major shopping malls.

Of course, having influence alone is not enough, and shopping malls are also very realistic. The introduced brands cannot make money for them or attract popularity for them. If neither of them is taken, why should others give you a good position?

And the preferred products are just available in both of these!

Fast fashion brand, this major category has begun to become popular. The super high sales and popularity of ZARA stores have made many shopping malls envious.

But there are only a few good fast fashion brands, and they also have their own store opening plans, which are not blindly expanding.

As for domestic fast fashion brands, just one UR just emerged, they are still completely incomparable to those clothing giants abroad.

At this time, Youpin came out, with huge investment and complete foundation, which is not inferior to ZARA, Uniqlo, and HM.

Naturally, it was also warmly welcomed by major shopping centers.

Want a big store? No problem, as long as you enter our shopping center!

Want a location for a prime location? No problem, as long as you enter our shopping center!

Want to reduce some rent? You can talk about it, as long as you enter our shopping center!

What? You have to bear part of the renovation cost? This... well, let's sit down and have a good talk.

...

This is the strong brand of a strong company. It is very happy that other small and medium-sized brands can get a place in the shopping mall, and there is no room for bargaining.

But the preferred products are different. Not only can it be used to carry shopping malls, but it also needs big stores in the best locations in prime locations!

Moreover, rents must be reduced and basic decoration must be borne by the shopping mall!

What? You don’t agree, that’s very simple. Shopping centers are now being built all over the country. Basically, there are more than a dozen shopping centers in a provincial capital. Wherever you go, isn’t it?

In an ordinary second-tier city, the number of stores opened will not exceed two.

More than a dozen shopping malls grab two quotas, which means that the supply and demand relationship is inequality. If you want to attract the preferred products to enter, of course, you have to pay some price.

However, not all shopping malls are like this. Some very awesome shopping malls will not give too much concessions, such as Deji Square at the intersection of Xinjiejie, Nandu...

It is August 2012. At this time, shopping malls have risen in full swing, and traditional department stores have begun to decline at a speed visible to the naked eye.

There are 100 shops that are preferred, all of which are selected for shopping malls, and traditional department stores have not entered!

Just like the Central Department Store at Xinjiekou, it was a very awesome shopping mall. At that time, I wanted to invite Youpin to enter, but Wang Ye directly refused.

Traditional department stores are no longer adapting to this era, and the backward business model will inevitably be replaced by more advanced business models.

In the next two or three years, 90% of department stores in first- and second-tier cities will "death"! Only a few department stores that have transformed quickly can survive if they see the opportunity.

...

Such a dress has been compressed to the extreme in all aspects from design to production to sales. So how much does it cost?

The company has calculated internally that the total cost of this dress is controlled within 60 yuan. This amount includes all costs such as store rent, employee sales commission, taxes, etc.!

Of course, advertising costs and headquarters staff costs are not included.

A cost of 60 yuan, selling for 168 yuan, can you make money?

It can be said that the profit margin of the products of Youpin Youpin is not much worse than that of those mid-to-high-end brands.

Of course, the real cost of Youpin Company will not be made public. Since everyone thinks they are making a profit at a loss, let’s continue to keep this impression for everyone.

If you make a fortune in a quiet voice and have a good reputation, why not do it?

...

During this period, not only the Youpin is busy, but also the Meigou.com is busy.

At the headquarters, the final work of three acquisitions and investments is still underway, and Meigou.com is expanding outward, launching a mobile app, opening a Shiseido Zone and an Amorepacific Zone.

All work is very complicated, but fortunately, Meigou.com is full of talents and its headquarters office address has been moved to the newly purchased Meigou Building.

The headquarters staff has also quickly expanded to nearly 3,000!

On major recruitment websites, Meigou.com is always recruiting product managers, test development engineers, database engineers, senior algorithm engineers, distributed storage senior development engineers, user research engineers, etc.

Meigou.com will never feel satisfied with the demand for technical talents. As long as you have talent and are willing to come to work, the company door will always be open to you.

In addition to the headquarters, the Watsons Meigou personal care chain store, which Luo Jun is in charge, is also very busy.

Now he has led his team to take over the entire chain channel from Watsons Group. There are about 1,800 chain stores in Asia, and it is not easy to straighten out all the relationships.

Wang Ye also supported his work. Originally, the sales of Flower Story in Asia-Pacific were through the Watsons chain store channels.

Now that this channel has been acquired by Meigou.com, there is no need to continue to retain the Asia-Pacific sales department of Huazhishi.

Fuhua Company directly signed a strategic agreement with Meigou.com, entrusting all online and offline sales agency rights in the Asia-Pacific region to Meigou.com.

But in this way, Liu Wenjuan and Meimei became unemployed...

Before canceling the Asia-Pacific company in Huazhishi Asia Pacific, Wang Ye summoned Liu Wenjuan and Meimei back from Xiangjiang and prepared to communicate with them in advance. He also solicited their opinions and saw how to arrange their work next.

Since learning that Meigou.com acquired Watsons chain store, Liu Wenjuan has known that such a day will come.

During this period, she was also thinking about which company she would be transferred to. Of course, she also considered where she was suitable for her to go.

Being fired will definitely not be the case. Wang Ye will arrange a good place for himself and may also listen to his opinions.

Liu Wenjuan compared several companies under Wang Ye. Meigou.com could not go to it by herself because there were too many talents there and there was no suitable position for her.

The Watsons chain store I just acquired can go there, at least I can become a regional president, but Luo Jun is in power, and he is not familiar with him.

Besides, Watsons chain store is now a lower-level branch of Meigou.com. If you want to be the president of a large region, you can’t even be the boss of the branch.

As for Huashang International, both brand business departments have general managers. They just go to the headquarters to work as deputy positions. They don’t have any real power and are not a good place to go.

Then there is only Fuhua Cosmetics Company and Wang Yexin who can set up the preferred product company.

Fuhua Cosmetics Company is actually very suitable. Although LISA is the nominal general manager, she has been in Denmark this year in charge of the development of Goddess Island and has not taken care of much of the company's affairs.

After you pass by, you are likely to take over the position of LISA and serve as general manager.

But there are also bad things about Fuhua cosmetics, that is, they are too leisurely...

The sales agency rights of the Flower Story brand are entrusted to Meigou.com, and Fusheng Ruomeng does not need to be managed much. Every year, it only needs to be produced and handed over to Hermes, and Hermes is directly responsible for the sales.

There is basically no place to use it in this company.

Finally, Liu Wenjuan turned her attention to Youpin Company. After careful observation, she felt that this company had great potential!

First of all, Wang Ye has invested a lot in this company!

He personally invested a total of 5 billion yuan in cash, and the clothing production base that he had invested in with Huashang International, which had invested billions of yuan, made the company's net value reaching tens of billions.

Moreover, although it was not made public some time ago, Liu Wenjuan still found out from internal channels that Youpin has introduced a third investor.

This third shareholder has a very good background, the famous Berkshire Asset Management Company, which is the company of the stock god Buffett.

Even Buffett is optimistic about the company, will the prospects be worse?

Now, Wang Ye is the general manager of Youpin, which shows how much he values ​​this company.

The market value of Meigou.com is over 100 billion US dollars, and Wang Ye did not manage the specific affairs, but instead handed it over to Xu Jing and the others with confidence.

But on the side of Youpin, he personally served as the general manager, which shows two problems.

First, the company Youpin lacks talents, so Wang Ye has to take action himself. Second, he really values ​​this company very much, and he is not at ease to hand it over to others at this stage.

From this point of view, if you can go to Preferred Products, it would be a very good choice.

There is a lack of talents there, and it just happens to have its own place to use it and have room for development.

If the company is on track in the future, Wang Ye may no longer serve as general manager. He will only serve as chairman like other companies under his command, and hand over the position of general manager to trusted subordinates.

In this way, I will have the opportunity to truly take charge of a large company?
Chapter completed!