He also understood that although Wang Ye was the youngest among the visitors to Pengcheng, his vision and influence were indeed the most extensive and greatest.

Wangye is also very good at building a brand.

The life in his hand is like a dream, from nothing to something, from unknown to the world's top, it only took more than a year.

This experience in building a big brand is what Moutai Distillery needs most now.

Wang Ye also knew what Mr. Liu thought for a moment, thinking about how the thing liquor could be promoted to the world.

Although he has the experience of creating the world's top brand, Moutai and Fusheng Ruomeng, are completely different things, and cosmetics and liquor are also completely different products.

Women around the world need to use cosmetics!

But white wine is not something that people around the world want to drink, because there are many alternatives.

Moreover, because people in the East and the West have different tastes and preferences, it is difficult to make them accept liquor.

Wang Ye thought for a while before speaking, "Everyone has bought luxury goods, such as LV, Givenchy, Chanel, etc. Even if he hasn't used them, he has bought them for his wife."

Everyone burst into laughter and nodded to say that it was the case.

"To be honest, I am in this industry. I know the real cost of these big-name things. If you can just hang a bag of two or three hundred, you can sell it for 10,000 or 20,000 yuan. If you can hang a shirt of hundreds or ten yuan or hang a Givenchy logo, you can sell it for thousands. What is the purpose of?"

When everyone heard the questions raised by Wang Ye, they also fell silent.

Yes, everyone knows that those luxury brands don’t actually have much cost and their retail prices are so outrageous, but there are still many consumers who are rushing to buy one after another. What is the price for?

Wang Ye continued: "The reason why luxury brands can sell very high prices at relatively low costs is simply because their brand value is high! If you put an LV logo on anything, you will think that this is a good thing. Even if the price is outrageous, it is acceptable."

Everyone in the conference room couldn't help but nodded in agreement.

The reason why luxury goods are valuable is really because of the added value of the brand.

To be honest, if you remove the LOGO of the luxury goods store and hang it in a roadside shop and sell it to a try.

It is estimated that if you sell something worth 10,000 or 20,000 yuan, no one will buy it if you sell it for 100 or 200 yuan.

The difference between having that trademark and not having that trademark is such a huge difference, and it is impossible not to admit it.

"So how can we make Moutai a big brand trademark like that?" Director Liu asked urgently.

This problem is a problem that the top leaders of their entire factory have been thinking about but have not been solved.

Wang Ye smiled and did not directly answer his question, but asked back: "I introduced Fusheng Ruomeng, don't you know if you understand it, Mr. Liu?"

Nodding, Dong Liu blurted out: "Of course I understand, Fu Sheng Ruomeng is currently the only top brand recognized by the world in China!"

Dong Liu was really envious of Fu Sheng Ruomeng. He had worked hard for so many years and had not done it, but Wang Ye did it easily.

This is also the reason why he valued Wang Ye and his party's visit so much, because he wanted to get the answer to this question with Wang Ye.

"Why did Fusheng Ruomeng become a top brand as soon as it was launched?" Wang Ye asked with inspiration.

"Collaborate with Hermes?"

“Raw materials are scarce and precious?”

“The price is ridiculously high?”

"According to the situation where things are rare is precious?"

Mr. Liu and the senior executives of Moutai obviously did research on Fu Shengruomeng, and each of them expressed their own answers.

Wang Ye patted his palm: "You are right! It seems that everyone has a deep understanding of Fu Shengruomeng. So, let's think about this idea of ​​building a brand, can you apply it to Moutai?"

Dong Liu smiled bitterly: "We have thought about this issue for a long time, but we have no clue. Dong Wang, who can we join forces with Moutai?

Besides, Moutai cannot be compared with your dreams, and the raw materials are not considered cherished, they are just food. This determines that our price is not too high.

At this point, it is incomparable to those big red wine brands abroad. They can also advocate that their raw materials are only produced in specific regions, with very little annual output, or that the weather conditions are good in one year can be sold at a high price."

The people present felt the same and nodded at the same time.

In terms of hype concepts, we have to accept that the concept of red wine brands and vintage is very important.

In which year the sunshine is longer and the different sugar content of grapes determines that the quality of red wine is slightly different.

Through this, the price can be hyped up.

Moutai suffered a great loss in this regard. He couldn't say which year the weather conditions were good, and the taste of red tassel sorghum was better, so the quality of the wine was relatively high.

Mainly, white wine does not have this concept in this regard. Unlike red wine, it started to hype the concept of origin and year very early.

This is the gap in business philosophy.

...

Regarding this question, Wang Ye gave his own suggestions: "The raw materials for liquor are not only sorghum, but also..."

Dong Liu blurted out: "Shui! Chishui River!"

The water that brews Maotai comes from Chishui River. The ancients said: "Water is the blood of wine."

Chishui River enjoys the reputation of "Wine River".

Purple sand shale was formed 70 million years ago. The sand soft soil and gravel soil have high content and high porosity, good breathability, which is very conducive to water filtration and dissolving the red layer.

More importantly, under the conditions of modernization of the western region and great development of the western region and severe river pollution, the Chishui River has become the only unpolluted tributary of the Yangtze River and is also one of the few unpolluted rivers in the world today.

Wang Ye nodded and continued, "Water is one, but it's not enough, because water always feels not precious enough."

Now everyone was confused. There was no other raw materials except sorghum and water.

"Dr. Wang, just say it clearly. Stop playing the puzzle, but I'm so anxious." Director Liu said anxiously.

Wang Ye didn't keep it a secret anymore and said with a smile: "Did you forget what you said when you introduced us to the Moutai brewing process just now?

The unique hot and humid weather of Maotai Town has various bacterial species produced by the various weather.

The formation of these organic matter is closely related to Moutai liquor sorghum and regional microbial groups. This is also an important factor in Moutai liquor's elegant and delicate body, full and mellow body, and long aftertaste!"
Chapter completed!