Brand hype is really a science.

Moreover, in modern business, it is extremely important.

Companies that can hype concepts or create gimmicks will really have great advantages.

Those luxury brands are all masters of storytelling.

LV's travel box that has sunk into the sea for a hundred years.

Hermes' saddle warranty spans two generations after seventy years.

Miss oo of Chanel.

To be honest, do you know if these are true? Didn’t they just start hyping up in modern times and telling them to everyone?

As the story is told more often, everyone takes it seriously.

So, as long as you can find the unique elements of your brand and tell the story, the more people you hear, the more famous your brand will be!

Of course, I want to tell stories and let more people hear it.

First of all, you must have the right to speak, that is, the stories you tell can only be listened to by others.

When Wang Ye hyped Fusheng Ruomeng, he actually told the story. At the same time, he invited Hermes to endorse the letter, which greatly increased his voice, and more people were willing to believe the stories he told.

Now, he said he wanted to let Moutai hype their microbial strain concept, which made Moutai's senior executives a little overwhelmed.

Because this is beyond everyone's understanding.

"Mr. Wang means... let's find a few doctors and experts to tell on TV that drinking Moutai is good for people's health? Can it cure some diseases?"

Director Liu hesitated for a moment and asked.

Wang Ye was ridiculous and terrified. Hasn’t that become a common "secret recipe" on TV? If you do that, what kind of style does Moutai have?

"No... don't misunderstand it. What I mean is that you can spread the irreplaceable factors formed by the unique climate environment in Maotai Town by storytelling. It is best to include the long history of Moutai and the cultural heritage behind it through these stories."

Any big brand is vigorously promoting its long history and profound brand heritage.

In this regard, Moutai is actually not inferior to any brand.

In fact, Moutai has been around for thousands of years. Which foreign brands can compare with?

"Tell stories? Promote history and culture? Then we have them too!" Dong Liu said thoughtfully.

"If you have it, tell it out, vigorously promote it so that people across the country know it, and even tell the stories abroad. When will your Maotai story be as famous as Chanel's Miss Oo and LV's undersea century suitcase, then Maotai will truly become a big brand." Wang Ye said freely.

To be honest, Moutai is so famous in the country, but few people really know its brand story.

Does anyone know how many years the Moutai brand has existed?

Does anyone know why a red ribbon is used to hanging on the Moutai bottle?

Why are there images of "fairy holding cups" on Moutai bottles?

Few people know about the problems that are so forth, which is also something that Moutai has not done well.

Dong Liu slapped his thigh and said excitedly: "Local people know the stories about Moutai! You can tell you a few of them at will, including myths and legends, as well as historical stories. I'll tell you two."

Director Liu told everyone a legend about Moutai. This is a relatively representative story and the longest-ridden story in the area.

...

Over the past thousand years, there were only a dozen families in Maotai Village on the banks of the Chishui River.

A rich family has three large tiled houses located on the high side of the river, which is very conspicuous; the rest are poor, living in thatched huts and scattered by the river. People living here have the habit of brewing wine.

But at that time, whether it was rich or poor, the skills of brewing wine were very ordinary.

One year in the twelfth lunar month, Maotai Village, which has a mild climate, made an exception to have a heavy snowfall. The snowflakes fluttered and fluttered, from night to dawn, from morning to dusk, there was no sign of stopping.

At this time, in the wind and snow, a ragged girl was barefoot, leaning on a wooden stick in her hand, and stumbled down from the mountain and walked towards Maotai Village.

She walked to the door of the rich man's house and saw a few helpers busy and roasting wine in the wine room, so she stopped. "Brother Grilled Wine, I feel cold all over my body, and I want to drink wine to warm my body to keep it warm."

Seeing that she was as cold as a sieve, the helpers quickly stopped her work and looked at her with pity. A helper picked up a bowl of earth, scooped a bowl of wine from the jar, and handed it to her: "Drink it soon, let's go, the master will come later."

It was a coincidence that the girl had just taken the bowl and the owner came out of the room.

He raised his face and quickly grabbed the earthen bowl from the girl's hand, poured the wine from the bowl into the jar, and said fiercely: "Get out of here quickly, don't be too long-winded!"

The girl glared at him disdainfully, without saying a word, turned her head and left.

She walked along the stone path extending from the mountainside to the riverside and walked towards the thatched hut. Under a thatched hut, she stopped. An old man with white beard was honing wine with bamboo strips. In front of the stove, an old woman was making a fire. The girl greeted her: "Old man, good luck."??

The old man raised his head and saw a girl dressed in tatters standing at the door. He was very pitiful and said, "It's windy and snowy outside, come into the house quickly!"???

The girl walked into the room, and the old man took her to the stove door, and told her wife to make the fire bigger and let the girl sit down by the fire. She went into the room, poured out the remaining little wine, and handed it to the girl in a bowl: "Drink a little wine to warm up first!"

The girl did not refuse, took the wine and drank it all, and kept praising her, "Good wine! Good wine!"

The old lady was cleaning the pot and making bowls, planning to give her fried rice. The girl stood up, stopped her quickly, and looked like she was leaving. The old man hurriedly said, "It's already dark and it's cold outside, where are you going?"

?The girl said: "If you don't have a home, you can go wherever you go."

The old lady threw down the brush handle in her hand, walked up to hold the girl's hand and said, "We are all poor people, why are you polite? My daughter happened to go to her uncle's house, so you can live in her house!" As she said that, she took the girl into her daughter's room.

After a while, the old woman fell asleep. The white-bearded old man continued to hang the wine. He held the hang and unknowingly followed the wine, and fell asleep in a drowsy and deep sleep.

He saw a fairy with a five-phoenix head hanging on the sun, a bead crown, a silk jacket with golden blind butterfly flower, a pleated skirt with jade decorative pleated skirt, a red gold necklace hanging around his neck, and two big red ribbons on his shoulders, standing gracefully in the colorful glow.

She held a luminous cup in her hand and sprinkled the nectar and jade liquid in the cup towards Maotai Village. Suddenly, a clear stream appeared, pouring down from the hillside and pouring into the Chishui River.

Suddenly, the luminous cup in the fairy's hand disappeared again, and she held a wooden stick in her hand. She used the wooden stick to slash the stream between the three large tiled houses of the rich and that hut, and then disappeared.

Then, a familiar voice sounded in the old man's ear: "Just use the water of this stream to make a bar. Hurry up, the water is in the house!"

?The old man with white beard was shocked and opened his eyes. It was dawn. He hurried into his daughter's room. The girl was gone and everything was still the same.

The door was closed well. At this time, his wife also got up: "Old man, do you think it's a surprise? I dreamed of a fairy last night..."

Without saying a word, the old man hurriedly opened the door and saw a red sun rising from the east. A clear stream appeared by the village.

The old man excitedly took the water scoop, picked up the bucket, scooped a bucket in the stream, and used the water to make wine. In a few days, the wine was brewed.

Once you taste it, it was a beautiful and beautiful fragrance. The old man asked all the poor guys to pick them. You taste it, I taste it, and everyone exclaimed: "Good wine! Good wine!"

From then on, the people in Maotai Village used the water from this stream to make wine. It is strange that the wine brewed by rich people has become worse and worse, as if they were put on vinegar. The jars are sour and soon they declined.

The wine brewed by the poor is getting better and better; it is clear and transparent, fragrant and sweet. At this point, the wine industry has flourished, and many great merchants come to buy the wine here and sell it everywhere.

Later, in order to miss this "fairy", people in Maotai Village used the "fairy holding a cup" as the registered trademark of Maotai liquor, and specially tied two red silk ribbons on the bottleneck to symbolize the two red ribbons that the fairy draped on her shoulders.

...

After a story was told, Dong Liu looked at Wang Ye and asked, "How is this story?"

Wang Ye nodded. Although this story is a bit cliché and sounds mysterious, it does not need to emphasize practicality and functionality as a thing of white wine. It is not an exaggeration to add a little more cultural connotation and mythological color to the brand.

"Tell this story, don't rush to succeed. You can make it into an advertisement and highlight these elements on the packaging. Take your time. Brand creation cannot be successful overnight."

If it is something else, such as cosmetics or clothing, Wangye will have more and better ways to help them build a brand.

But there is really no better way to do this, because it also involves the taste and eating habits of Westerners.

Even if it is red wine, it will take many years and huge financial costs to enter the Eastern market.

Moreover, until now, red wine is not popular in China, and most people still don’t drink much.

Wang Ye can only help here.

The Pengcheng Conghetto gained a lot during this inspection of Maotai Town.

When we went back, everyone purchased a whole box of aged Moutai, at least for more than thirty years old. This is a good thing and is difficult to buy on the market.

As a shareholder, you can still enjoy this convenience.
Chapter completed!