Chapter 77 Departmental Adjustment
In the company's conference room, Wang Ye looked at the thirty department employees below the stage and said with a serious expression: "Everyone should have felt that investment promotion has become increasingly difficult in the past two years. The market has been transforming. If we want to avoid being eliminated by the trend, we can only change ourselves! Through careful consideration and with the company's permission, our investment promotion department will have very big adjustments in the next stage. Let me explain it in detail below."
After saying that, I opened the projection and began to play the new plan that has been finalized for everyone.
In Wang Ye's plan, the Investment and Promotion Department canceled the organizational structure of the original six investment groups and no longer had positions as investment specialists and investment managers. There are two new positions, one is investment customer service, and the other is investment consultant. The investment customer service only has one level, and investment consultant is divided into three levels: junior consultant intermediate consultant and senior consultant.
The job responsibilities of investment and customer service are to screen network information, contact customers by phone, communicate in advance, and invite customers to visit the company. At this point, the work process of investment and customer service is over.
After the customer arrives at the company, the investment consultant will take over. The job of the investment consultant is to receive customers, answer customer questions, lead customers to inspect the store on-site, negotiate contracts, and continue to follow up on the customer's opening. Later matters such as customer contract renewal and store withdrawal are also within the scope of their job responsibilities.
After listening to Wang Ye’s explanation of the new job, everyone understood that this was further refined the investment process. As for these two positions, naturally everyone knew that the level of investment consultants would be higher.
Wang Ye said with a smile: "Investment promotion is also a kind of sales, so naturally the capable are the mediocre! What I need is talents who can stand out among the crowd, not old foxes who are mediocre. The six investment managers have temporarily transferred to investment consultants. But..."
When you hear the word "but", you know that things are not that simple.
"I just said that doing sales means being able to go up to mediocre people, so the position of investment consultant is not fixed."
Wang Ye also explained the elevator system of investment consultants.
Six investment consultants, who do not have direct subordinates, how can they allocate customers invited by investment customer service?
The plan given by Wang Ye is the listing system! Investment customer service can freely choose a certain investment consultant to receive the customers he invited. The selected investment consultant is not allowed to accept other investment customer service customers before getting the customers at hand. Unless it is successfully signed or completely gave up.
In this way, the investment consultant can only work hard to improve his contract rate. Otherwise, if you discuss several customers in a row, which investment customer service dares to hand over your customers to you?
Under such a system of survival of the fittest, the ability and level of several investment consultants are judged immediately!
For those with strong abilities, everyone is rushing to give customers to you for negotiation. For those with weak abilities, everyone avoids them. As for contacting a few inferior customers, this may happen. However, everyone works together every day, and who is more capable and who is less capable, naturally has their own judgment. There will basically be no situation where strong abilities cannot receive customers.
Then, those who ranked the last two in three months will be demoted to investment consultant customer service. Correspondingly, those who ranked the top two in three months will be promoted to investment consultant.
Similarly, all 24 people who ranked the bottom three in the total for three consecutive months will be fired!
When they heard about this promotion and demotion system, the audience was in an uproar and everyone's reaction was different.
Regarding this so-called listing system, several investment promotion managers have complex expressions, some are eager to try, while others have dark faces. Wang Ye will not be a villain as soon as he took office, and some investment promotion managers really cannot satisfy him. If they directly dismiss him, they will neither comply with the rules nor reason.
So he came up with this elimination system. Using a system to manage is always more reasonable than using experience and feelings to manage it, and is more recognized by employees.
Investment promotion specialists, that is, future investment promotion customer service members, are more excited. Such fair competition is rare. As long as you perform well, you can be promoted to investment promotion consultant in three months.
After talking about the adjustment of the organizational structure, Wang Ye began to explain the bonus distribution system to everyone.
At any time, employees are most concerned about the issue of bonuses, and everyone is silent and concentrates on listening to Wang Ye’s explanation.
Wang Ye sets a bonus of 5,000 yuan for each store. Among them, the investment customer service will get 3,000 yuan and the investment consultant will get 2,000 yuan. There is no excess bonus, no matter how many stores you open, it will be this amount.
Hearing this, everyone in the audience had some questions, and someone asked: "Will this be a little less? According to the previous situation, it is difficult for everyone to run a family in a month."
Wang Ye answered confidently: "For this question, everyone does not understand the situation that will be faced in the future, but I can guarantee that no matter whether it is the customer service or the investment consultant, if the best performer in the month does not get a bonus of more than 30,000 yuan in the future, I personally make up for you!"
I smiled and looked at everyone and said jokingly: "Of course the Chinese New Year's month doesn't count."
There was a burst of laughter in the audience. With Wang Ye’s promise, everyone felt relieved and began to look forward to their future work.
Because we are still in the transition period, we don’t have much work at hand, but we can’t be idle either.
Wang Ye ordered six investment consultants to each make a training courseware, and take turns to train the investment customer service on telephone communication skills. This is also an opportunity for customer service to understand the strengths of several consultants.
After completing the internal adjustments of the department, Wang Ye began to be busy with other parts, and he still had a lot of work to do.
The envisioned online promotion team needs to be recruited, which requires a person who is proficient in SEO optimization and two promotion assistants who are good at soft articles and PS.
SEO is search engine optimization. SEO optimization personnel need to optimize the web pages by understanding various search engines, crawling Internet pages, indexing, and determining the ranking of search results for specific keywords, so as to improve the search engine ranking, thereby increasing the number of website visits and ultimately improving the sales or promotion effect of the website.
To put it bluntly, it is to adjust the keywords of the brand website to make it easier for potential customers to search for company websites. This position is very critical, but not many people have noticed this at the moment.
As for writing soft articles and PS beautiful pictures, this is to promote your own brand on major websites and professional forums.
In addition, Wang Ye has another most critical task, that is, he will spend all the 8 million online promotion budget he applied for within a week!
Spending money is also a technical job...
Chapter completed!