"Haha, just kidding, Mr. Zhu, don't care." Wang Ye really didn't want to take advantage of others' danger. Only by being in love with others can you have fun. By mercy, it's not a gentleman's doing.

"If Wan Feng wanted to run a traditional department store like a traditional department store, I dare to assert that I will die!" Wang Ye dared to make such an assertion. He naturally knew Wan Feng very well in his dream. Before 2014, Wan Feng took the path of traditional department stores and specially set up a department store called Qianwan Department Store in a good shopping center.

As a result, over the past few years, the department store has been working hard and has suffered losses every year. It was not until 2014 that the hero cut off his arm, closed the department store, transformed into a real shopping mall model, and then became popular!

Although he was very dissatisfied with Wang Ye's assertion, the current situation is indeed this trend, and Juliet could only remain silent helplessly.

"I don't understand. Wan Feng has an unparalleled advantage, so why do you have to use your own shortcomings to compete with others' strengths?"

Juliet suddenly became interested and asked, "What is the unparalleled advantage in your eyes?"

"Of course it's a huge venue area! Look at how large the business area of ​​those department stores is, no more than 10,000 square meters! And how large is your Wanfeng? Not to mention parking lots and hotel office buildings, the business area in the shopping center is 50,000 or 60,000 yuan! The combined area of ​​their department stores is not as large as yours!"

This revolves around the old topic "No good brands are entering", and Juliet wants to speak but stops.

Wang Ye understood what she wanted to say and smiled indifferently: "So I said that the management of your company is not right. Why should we focus on big brands at home and abroad? Why should we align with the product categories of traditional department stores? Why not engage in differentiated competition?"

Listening to Wang Ye’s three consecutive questions, Juliet’s eyes widened wider! When she heard the last “differentiated competition”, she excitedly approached and grabbed Wang Ye’s hand and asked hurriedly: “How to differentiated competition? Where should I start?”

After taking a look at the soft little hand that grabbed his right hand, Wang Ye's eyes were filled with smiles.

Realizing that he was too excited, Juliet withdrew her hand back a little embarrassedly.

"Since the high-end customer base is monopolized by those major department stores, why not consider the medium and low-cost consumers? You understand which group is larger. Moreover, don't always stare at the department store. Look at whether those pedestrian streets are more popular, why not grab the customers of pedestrian streets?"

Wang Ye began to guide Juliet's thoughts, "Think about it, is the shopping mall considered an upgraded pedestrian street? The environment is better and more comfortable, you don't have to be exposed to wind and rain, you don't have to be afraid of the sun in summer, and you don't have to worry about the cold weather in winter."

Juliet's eyes began to glow, and she murmured: "Yes, isn't our shopping center an indoor pedestrian street? Just adopt the pedestrian street business model, plan the area, rent the shops, and help the merchants attract traffic!"

Seeing that Juliet finally got her aware, Wang Ye further guided her: "Have you ever thought about the difference between the shopping mall model and department stores and pedestrian streets in terms of function?"

"Function? Isn't it just shopping? What else can I do?" Juliet was a little confused.

A little bit of a feeling of being out of iron, Wang Ye gritted his teeth and said, "Are you stupid? Can't you make innovations? Can't you play some gimmicks? With such a large area, just selling clothing, shoes, bags, cosmetics, etc. will not look too monotonous!"

Seeing that Juliet looked confused, she didn't react at all.

You can only uncover the mystery by yourself, "create a one-stop leisure experience space for food, drink, entertainment and entertainment! This is the innovation of the business model! Only by attracting consumers to experience it, and you must stay after attracting people! You can bring in any large supermarket, specialty restaurant, cinema and amusement park, and try to make consumers reluctant to go out for a day!"

"As for the target group, what age group now has a stronger desire to consume? Young people! They have the energy to play and are willing to spend money for it. Therefore, they position the shopping malls as a paradise for young people to consume entertainment. Is this avoiding direct competition with traditional department stores, and is it far beyond the pedestrian street in terms of model?"

Juliet was really shocked now. She had never heard of Wang Ye's theory, but it sounded very operational, which made her suddenly realize.

He pulled Wang Ye up and said hurriedly: "Let's go, let's go to the shopping center, and you can explain it to me on the spot."

Wang Ye was helpless and could only go with her.

People from Wanfeng Ganxi Branch were surprised to see that Mr. Zhu, who usually looks like a stranger, actually took the hand of a strange man out of the hand.

The little Zhu who just received Wang Ye was so shocked that his chin was almost dropped. He knew that Wang Ye and Mr. Zhu had just met, so he hadn't talked for much time, so why was he so close? Could it be that Wang Ye had any secret that made Mr. Zhu look at him with such a high-minded person?

Ignoring the surprise of everyone in the company, Juliet grabbed Wang Ye's arm tightly, as if she was afraid that he would run away. She took the elevator downstairs and came to the gate of the shopping center.

A pair of beautiful eyes stared at Wang Ye, which made him start performing.

Since he is preparing to help this girl open up today, Wang Ye has no intention of hiding his own personal information. He also wants to take this opportunity to join the top management of Wan Feng. After all, it will be an era when channels are king in the future...

Starting from the shopping center gate, what store should be placed on the outside of the door? Of course, it is a restaurant like KFC, McDonald's, Starbucks, etc.! As for why, do you still need explanation? Young people like it! It can bring customer flow! It can also retain people!

As long as the shopping mall becomes popular, are you still afraid that the business will be bad?

When he turned around, he saw that at some point, Juliet took out a small notebook and took a pen to quickly remember what Wang Ye said.

He laughed at her little head with his hand: "Remember with your heart, this is the key point, it's something you need to take in the exam."

Juliet did not avoid Wang Ye's intimate actions, but instead pointed her head, looking obedient.

Since she can get into the position of general manager of the branch's operations, she naturally has high IQ and EQ, and she also graduated from a prestigious Ivy League school.

Juliet understands what Wang Ye said to her today means. This is a new business model!

If this business model can be born in her hands, it will not only be a gain of fame and fortune. To put it bluntly, she will become the founder of the new shopping mall model!

Wang Ye doesn't care about this title. It's fake to say that the new model is not important, but it depends on who it is. And even if he doesn't propose this model to Juliet, he will be explored in less than two years.

Now take this opportunity to make friends with senior executives of domestic commercial real estate giants in the future. For Wang Ye, it will naturally be beneficial but not harmful!
Chapter completed!